Voxco BlogMarket Research News & Trends
Those dreaded letters, G.D.P.R! The new European data protection regulation introduced fear in the marketplace with its menacing fines and broad reach. Organizations have scrambled to figure out how to comply. And what does compliance even mean on a day-to-day level?...read more
Voxco has a team of loyal survey software professionals. It’s actually a rare thing for us to have new employees come and go. The team is full of familiar faces who have been with us for 5, 10, and even over 15 years. We’re honored to say that we have very little turnover.
So it’s a rare thing to announce a prominent new face among our ranks, but that’s the pleasure we have this month as survey software industry veteran John Rousay joins the Voxco sales team.read more
We have spent the last few months putting the finishing touches on what could be our largest release ever. This past weekend, Voxco Online v6.0 started rolling out for our SaaS clients.
This exciting update will be a major asset for our clients. Many of the new features are client-requested, after all! Voxco Online v6.0 will include over 30 new features and enhancements. Here are just a few of them:read more
What a difference a dialer makes. Well, a good one at least…
When Voxco first opened its doors over 25 years ago, we were known as an industry-leading vendor of phone survey center software and hardware. Nothing has changed in those terms since then – Voxco still leads the industry in phone survey systems. But the channel has gone through some dramatic fluctuations since then. Our phone survey system has adapted to keep pace, but the industry itself has evolved to a point where every dollar matters.
New survey call centers aren’t opening their doors very often. Those that remain stay very busy and remain an important part of the MR landscape, but their profit structures are changing. Their bottom lines become more fragile as researchers branch out into online and mobile survey solutions, and respondents become harder to reach on the phone.
From twenty-five years’ worth of conversations that we have had with clients and other industry thought-leaders, it is clear that productivity is the only metric that truly matters to a phone survey center’s profitability. And the cornerstone of maintaining that productivity? A good dialer, which will make or break your ROI.read more
In the most recent Greenbook GRIT Report, an article appeared from Rebecca West of CiviCom Marketing Research Services, an industry-leading supplier of qualitative technology solutions. It was a question, and a very pertinent one: “Is your organization’s technology...read more
Less than five years ago, the talk began about the full integration of passive digital data collection (mostly framed as 'Big Data') into business insights programs. And as often happens with new trends, a many insights groups dove headfirst into Big Data, abandoning...read more
Members of the market research industry find themselves fighting tooth and nail for decent response rates and representative sample. So when your study is about drug use, sexual behaviors, political and religious beliefs, or other sensitive topics, you’ll need to...read more
Last month we drew back the curtain to look at the processes we follow to get client feedback. But we also wanted to share examples of the product features and developments that were guided thanks in part to direct feedback from our software users. So let's do exactly...read more
We have spent the last couple of months ensuring that all of our clients on SaaS servers worldwide are up-to-date with our 5.6 update, which came with a ton of navigation changes and new features. But this week an all-new feature set is dropping for all users of our...read more
Maintenant que le Printemps des Etudes est derrière nous, nous pouvons faire un point sur ces 2 jours d’évènement et sur les 20 ans de Voxco Paris qui ont été une bonne raison de célébrer. Tout ce que nous avions prévu pour l’évènement s’est déroulé sans accroc. Tout...read more