What a difference a dialer makes. Well, a good one at least…

When Voxco first opened its doors over 25 years ago, we were known as an industry-leading vendor of phone survey center software and hardware. Nothing has changed in those terms since then – Voxco still leads the industry in phone survey systems. But the channel has gone through some dramatic fluctuations since then. Our phone survey system has adapted to keep pace, but the industry itself has evolved to a point where every dollar matters.

New survey call centers aren’t opening their doors very often. Those that remain stay very busy and remain an important part of the MR landscape, but their profit structures are changing. Their bottom lines become more fragile as researchers branch out into online and mobile survey solutions, and respondents become harder to reach on the phone.

From twenty-five years’ worth of conversations that we have had with clients and other industry thought-leaders, it is clear that productivity is the only metric that truly matters to a phone survey center’s profitability. And the cornerstone of maintaining that productivity? A good dialer, which will make or break your ROI.