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Face-to-face surveys refer to a method of data collection where interviewers are used to contact and collect information from respondents face-to-face. It is one of the oldest methods of data collection as well as one of the most effective.
There are many different factors one must consider when weighing the strengths and limitations of employing face-to-face surveys as a method of data collection. Within this article, we will explore these different factors and how they influence design, costs, data quality, and more.
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To get a deeper understanding of face-to-face surveys, we must understand the different design and implementation steps that are required while collecting data using this technique. This includes the different sampling, measurement, and implementation factors.
CAPI, or computer-assisted personal interviewing, is one of the many forms of computer-assisted interviewing that have been introduced in the last few decades. CAPI is a form of face-to-face interviewing where the interviewer uses an electronic device such as a mobile, tablet, or computer to refer to the questions and record the answers. The CAPI questionnaires are pre-programmed into the electronic device that the interviewers will bring to the interviews. Responses will be inputted directly into this device. This eliminates the need for data entry and editing. CAPI is similar to CATI (computer-assisted telephone interviewing), except that the interview takes place in person rather than over the phone.
When compared to paper and pencil interviews (PAPI), CAPI has many more advantages and features to offer. CAPI allows for the use of skip patterns and can conduct complicated calculations automatically in a fast and accurate fashion. Additionally, when used in longitudinal studies, CAPI can reveal inconsistencies within data that would not have been identifiable through PAPI.
Face-to-face surveys are a method of data collection where interviewers are used to contact and collect information from respondents face-to-face.
Some factors to consider while conducting face-to-face surveys are sampling issues such as coverage and response rate, measurement issues such as characteristics and behaviour of interviewers, and implementation issues such as the associated costs of conducting face-to-face interviews.
The high costs and long timelines associated with face-to-face interviewing make it an impractical choice for data collection, especially when compared to other telephone and internet modes.
CATI, or computer-assisted telephone interviewing, is a form of face-to-face interviewing where interviewers use an electronic device such as a mobile, tablet, or computer to refer to the questions and record the answers. This method of data collection offers many advantages over PAPI (paper and pencil interviews) as it allows for skip patterns and complicated automated calculations, among other features.
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