Blog and White Papers

Data Driven Customer Engagement Introduction __ International Coffee Chain designed a robust engagement strategy utilizing customer lifetime value and Churn Prediction to influence Customer behaviour.

Intelligent meta data management – addressing the Achilles’ heel of agile data platforms Introduction __ Agile end-to-end data platforms, provide a combination of pre-built connectors

The key role of data integration in leveraging the power of machine intelligence Introduction __ Today Artificial Intelligence (AI) is possibly the most widely discussed

Covid-19: Accelerating Digitization efforts across Industries We are living in strange times. The pandemic has changed us profoundly – the way we work, the way

Data Driven Customer Engagement Segmentation is a way of looking at data by dividing it into similar looking groups. These groups are different from each