Blog and White Papers

Data Driven Customer Engagement Introduction __ International Coffee Chain designed a robust engagement strategy utilizing customer lifetime value and Churn Prediction to influence Customer behaviour.

Data Driven Customer Engagement Segmentation is a way of looking at data by dividing it into similar looking groups. These groups are different from each

The key role of data integration in leveraging the power of machine intelligence Introduction __ Today Artificial Intelligence (AI) is possibly the most widely discussed

Covid-19: Accelerating Digitization efforts across Industries We are living in strange times. The pandemic has changed us profoundly – the way we work, the way

Intelligent meta data management – addressing the Achilles’ heel of agile data platforms Introduction __ Agile end-to-end data platforms, provide a combination of pre-built connectors