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Survey Features

Social Media Research Questions

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Social media surveys are a part of online surveys. You can use social media platforms to run surveys across a wider audience on a global scale. It helps you reach your current customers, prospects, target audience, and competitors’ customers.

What is social media research?

In market research, social media research is the method of collecting data directly from customers using various social media platforms. You can simply share/upload your survey on a social media platform and gather data from a vast audience. 

It is important to remember that while conducting such research, you should deploy surveys on channels that are preferred by your target audience. When your target audience is 30-40, you can’t run a survey on TikTok and expect to gather data. 

Social media research questions help you gather reliable and accurate opinions quickly and easily. Therefore, identifying the platform widely used by your target audience can increase the response rate and ensure statistical significance.

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What are the benefits of social media research questions?

Now more than ever, customers spend most of their time reviewing products on social media. Using social media platforms to ask research questions can help brands achieve higher engagement and gather real-time feedback. 

1. Gather data at the right time: 

Real-time is the right time. Social media research questions allow you to gather data at the right time from your target audience. When designed and executed correctly, it can reach the right audience at the right moment and help you gather rich data. 

2. Wider reach:

58.&% of the world’s population is actively using social media. This means you can gather global views at any point in time. 

Instead of sending surveys to a pre-selected list of contacts, you can reach your customers across geographical boundaries and ask for their feedback. 

3. Higher volume of data:

Another benefit of social media research questions is that people are more likely to share their opinion. Your audience may not respond to an email or a phone survey, believing it to be spam. However, people are more likely to engage when you run a social media survey from your verified account.

What are the uses of social media research?

Social Media Research Questions Social Media Research Question

Social media research questions can be used to understand current trends, customer preferences, dislikes, and more. 

1. To reach large demography:

Social media can give you access to audiences from different demographics. It can help you segment your customers and create buyer personas to help shape your marketing efforts. 

2. To measure experience:

You can reach out to your entire target market to gather customer experience feedback. Instead of a point-of-sale survey, you can simply run an experience survey anytime to measure customer experience. 

3. To test brand loyalty:

With social media, you can simply run a poll or a micro-survey to measure brand loyalty within your customer base. Social media research questions engage more people and make the audience feel included and valued by the brand. 

4. To understand customer satisfaction: 

Use social media to target customers who may not be in your current customer base. The platform can help you reach one-time buyers or past customers, enabling you to gauge their satisfaction level with your brand and product. 

For example, you may also gather feedback from people who may have received your product as a gift.

Reach audience beyond geographical borders and uncover insightful data.

Browse through Online, Offline, and Phone channels and decide the best channel to engage your audience.

How to design social media research questions?

Social media platforms create the opportunity to engage in a straightforward and public conversation with your audience. It is the best research method to gather unbiased and honest opinions. 

Here are 5 factors you should remember when designing social media surveys. 

1. Identify the right platform. 

Find the right demography of each platform to ensure that you run the right survey on the right platform. For example, LinkedIn is most popular within B2B communities. While Facebook is used by mixed demography of older and younger people. 

2. Keep the research question simple.

Ask a single question and make it direct. Engage people in a conversation on a single and focused topic instead of asking too many questions. 

3. Design a mobile-friendly survey.

Ensure your social media research question is responsive to mobile devices. Design it as per user experience and interface to ensure higher engagement. 

4. Ask closed-ended questions.

Short and closed-ended questions can lead to a higher response rate. Find the most suitable closed-ended question type, which is also responsive to the mobile device and the social media platform. 

5. Run surveys at the right time. 

Find the right time to deploy your surveys. Choose the time when your target market is most active on a specific platform and deploy the survey.

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