Top 10 Qualtrics Alternatives

July 25, 2022

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Are you looking for the best Qualtrics alternatives? Have you used it before and found it a little complicated? Or is it because its pricing & plans do not fit your budget?

Whatever the reason, you’ve come to the right place. In this article, we’ve created a list of the ten best alternatives to Qualtrics, along with their features, pros, and cons.

We’ve thoroughly analyzed these tools so you can decide which tool fits your needs, budget, and requirements and choose wisely.

To create this list, we looked at several competitors and browsed through a zillion product reviews websites, customer feedback, etc., which allowed us to build this list of the best Qualtrics alternatives.

While creating the list, we’ve considered:

The ease of use
User experience
Plans & pricing
Hosting
Functionalities

Now, before looking at the list of its alternatives, let’s overview Qualtrics.

What is Qualtrics?

Qualtrics is one of the most popular experience management platforms that allows users to gather and analyze customer experience data. It’s most popular for its survey tool lets users create and share online surveys to gather data.

Not just customer experience, Qualtrics even lets its users measure employee experience with interactive surveys. It is one of the top choices of survey creators for advanced survey features, ready-to-use templates, and experience management solutions.

Even though Qualtrics is a good tool for measuring customer or employee experience, it has its own drawbacks- which brings us to our next section.

Why look for Qualtrics alternatives?

There aren’t many but a few reasons that you should look for Qulatrics alternatives. Here they go:

1. Difficult-to-use

Many Qualtrics’ product feedback mentioned that the platform isn’t easy-to-use and requires training.

2. Expensive

Compared to other experience management solutions available in the market, Qualtrics falls on the expensive side. Most basic plans offer limited features & functionality.

3. Limited functionality

Qualtrics is quite efficient when it comes to gathering data, but it lacks on the analysis front. Open-ended response analysis is crucial to researchers. Even though it has a TextIQ solution, it requires a lot of manual input.

Apart from these, other reasons, such as limited survey customizations, poor user interface, longer loading times, etc., compel the users to look for better Qualtrics alternatives. Depending on your reason for finding the alternative to Qualtrics, you can choose one from the list given below.

What are the best alternatives to Qualtrics?

Now that you know why you need to look for Qualtrics’ alternatives, you can choose from the top ten survey and analytics tools listed in the table below. For a detailed description of the alternatives, skip the table and move to the next section.

Qualtrics Alternative	Features	Pricing
Voxco Insights Platform	Omnichannel survey capabilities Panel vendor management Close the loop Word import Text analysis 100+ survey question types 10+ survey templates	Available on request
GetFeedback	Feedback management Customizable surveys Data analysis dashboard Multi-channel communication Integration with platforms like Salesforce, Slack, Jira, etc.	Available on request
Confirmit	Data Collection and Integration Text & social analytics Open API Website and mobile-first surveys. Integration with tools like Salesforce, Affectiva, Brandwatch, Import.io.	Available on request
Medallia	Text Analytics and Machine Learning Risk Scoring Anonymous feedback, Benchmarking Complaint Monitoring	Available on request
ProProfs Survey Maker	Simple interface- easy to navigate and use. Drag-and-drop editor White-labeling Survey questions library Supports integrations with Zendesk, MailChimp, etc.	Plans start from $50 per month.
SurveyMonkey	15+ survey question types Visual editor Professional templates Skip and branching logic Integration with HubSpot, Salesforce, Automate.io, etc.	Plans start at $31/month.
Alchemer	Multiple question types Customization & branding Skip & branching logic Mobile in-app surveys Pre-designed templates Integration with Salesforce, Webhooks, and more.	Available on request
QuestionPro	Heat Map Analysis Push Metrics Sentiment Analysis Live audience polls 360-degree feedback	Paid plans start from $85/month.
Thematic	In-product NPS^® survey Automated VoC responses tagging No-code platform Offers integration with Qualtrics, Zendesk, SurveyMonkey, Intercom, etc	Paid plans starts from USD $9/month.
Zoho Survey	Multi-channel distribution Feedback management Mobile survey Pre-built templates Integration with Zoho CRM, MailChimp, Slack, Webhooks, etc.	Paid plans start from USD $9/month.

Qualtrics Alternative	Features	Pricing
Voxco Insights Platform	Omnichannel survey capabilities Panel vendor management Close the loop Word import Text analysis 100+ survey question types 10+ survey templates	Available on request
GetFeedback	Feedback management Customizable surveys Data analysis dashboard Multi-channel communication Integration with platforms like Salesforce, Slack, Jira, etc.	Available on request
Confirmit	Data Collection and Integration Text & social analytics Open API Website and mobile-first surveys. Integration with tools like Salesforce, Affectiva, Brandwatch, Import.io.	Available on request
Medallia	Text Analytics and Machine Learning Risk Scoring Anonymous feedback, Benchmarking Complaint Monitoring	Available on request
ProProfs Survey Maker	Simple interface- easy to navigate and use. Drag-and-drop editor White-labeling Survey questions library Supports integrations with Zendesk, MailChimp, etc.	Plans start from $50 per month.
SurveyMonkey	15+ survey question types Visual editor Professional templates Skip and branching logic Integration with HubSpot, Salesforce, Automate.io, etc.	Plans start at $31/month.
Alchemer	Multiple question types Customization & branding Skip & branching logic Mobile in-app surveys Pre-designed templates Integration with Salesforce, Webhooks, and more.	Available on request
QuestionPro	Heat Map Analysis Push Metrics Sentiment Analysis Live audience polls 360-degree feedback	Paid plans start from $85/month.
Thematic	In-product NPS^® survey Automated VoC responses tagging No-code platform Offers integration with Qualtrics, Zendesk, SurveyMonkey, Intercom, etc	Paid plans starts from USD $9/month.
Zoho Survey	Multi-channel distribution Feedback management Mobile survey Pre-built templates Integration with Zoho CRM, MailChimp, Slack, Webhooks, etc.	Paid plans start from USD $9/month.

List of 10 best Qualtrics alternatives

Here is the list of the top 10 Qualtrics alternatives with features, pricing, and pros & cons:

1. Voxco Insights

Voxco Insights is one of the top alternatives to Qualtrics. It comes as close to the Qualtrics platform regarding features and functionality. Being an omnichannel survey software, Voxco offers its users a myriad of survey solutions. It has everything from online survey software to mobile surveys, CATI (computer-assisted telephonic interviews), a dialer, and IVR.

You can use it to conduct market research and user research, marketing research, social research, product research, measure customer satisfaction, and more. Over 500+ market research organizations, government & government agencies, universities, and global corporations use Voxco to gather data, measure sentiment, uncover insights and act on them.

Features

Omnichannel survey capabilities
Panel vendor management
Close the loop
Word Import
Text analysis
100+ survey question types
10+ survey templates

Pros

Easy-to-use platform
Excellent user interface
Engaging ready-to-use survey templates
Advanced targeting & reporting
24×7 customer supporting
Visual analytical dashboards

Pricing

Available on request

Also read: Voxco Vs. Qualtrics

Generate insights with Voxco Insights

2. GetFeedback

Next on this list is GetFeedback, a close alternative to Qualtrics that lets its users create visually appealing surveys. It is a survey tool that enables users to design beautiful surveys with a drag-and-drop editor. You can customize the surveys to fulfill your business needs.

With GetFeedback, users can easily build branded surveys using drag & drop and several different personalization features. It is also flexible in adapting to almost every platform used to distribute surveys.

Features

Feedback management
Customizable surveys
Data analysis dashboard
Multi-channel communication
Predictive analysis
Branching logic
Question library
Integration with platforms like Salesforce, Slack, Jira, etc.

Pros

Offers great pre-built templates
Easy to set up and manage surveys
Simple surveys that are easy to take
Automated triggers for surveys

Cons

Costly when integrated with Salesforce
Complicated language implementation

Pricing

Available on request

3. Confirmit

Confirmit is another popular tool that facilitates data collection through the web, mobile devices, and CAPI (computer-assisted personal interview) systems. It enables its users to gather, measure, and manage audience responses to analyze the results of research projects and feedback programs.

Moreover, it delivers an open API and extensive data collection capabilities alongside effective ways to use the data to support decision-making.

Features

Data Collection and Integration
Text & social analytics
Open API
Website and mobile-first surveys.
Multi-channel feedback collection and distribution.
Panel management and poll management.
Supports adding rich media like audio, video, and audio to surveys.
Integration with tools like Salesforce, Affectiva, Brandwatch, Import.io
Action management

Pros

Excellent customer support
Flexible and powerful for programming surveys
User-friendly and flexible
Customizable features
Compatible with query HTML, JavaScript, and CSS
Allows you to edit and customize survey templates
Flexible integrations

Cons

Inadequate pricing
Dated interface
Poor browser compatibility
Confusing reporting functions

Pricing

Available on request

4. Medallia

Medallia is one of the top Qualtrics alternatives and universal head in experience management and engagement. It assists everyone from the frontline to the C-Suite to become customer-centric with actionable insights that improve customer retention and bring more lead conversion rates.

Medallia is implemented with the most extensive abilities for gaining feedback from email, social, digital web and in-app, conversational messaging, and associated devices.

Features

Text Analytics and Machine Learning: Quickly identify your biggest investment opportunities to improve customer experiences through Text Analytics and Machine Learning.
Risk Scoring: Find at-risk customers most likely to churn and analyze the factors that drive their behavior with neural network-based predictive models.
Other features: Anonymous feedback, benchmarking, Complaint Monitoring, Customer Segmentation, Dashboard, Data Analysis Tools, Engagement Tracking, and Feedback Management.

Pros

Robust features with great insights
Instant, constructive feedback system
Flexible to use

Cons

Return on feedback is difficult
Expensive service

Pricing

Available on request

5. ProProfs Survey Maker

One of the effective Qualtrics alternatives is ProProfs Survey Maker. The tool is handy for creating multiple types of surveys, polls, quizzes, forms, and more. ProProfs has an impressive clientele, including some industry giants like Sony, Dell, and Intel. 50000+ ProProfs surveys have so far garnered responses from over 4 million respondents.

Features

Simple interface- easy to navigate and use
Drag-and-drop editor
White-labeling
Survey questions library
Supports integrations with Zendesk, MailChimp, etc
Quick feedback analysis
40+ languages

Pros

Multiple distribution channels
Sidebar feedback button
Preference polls, personality quizzes, and more

Cons

Doesn’t offer multiple survey types
User interface is confusing sometimes

Pricing

Plans start at $50 per month

6. SurveyMonkey

SurveyMonkey is one of the most popular online survey software and questionnaire tool that is used by several businesses all over the world. It is considered the top Qualtrics competitor as it is excellent for collecting insights from customers and employees.

This tool is perfect for one-off surveys; however, it is less suitable for measuring overall satisfaction or re-surveying customers after a certain period.

It provides its users with 15 types of survey questions (including multiple choice, open comments, and Likert scales).

Features

15+ survey question types
Visual editor to design intuitive surveys
Professional templates
Skip and branching logic
Survey language translation
One hundred pre-built integrations, including HubSpot, Salesforce, Automate.io, etc.

Pros

Automatic charts, graphs, and feedback summaries.
Offers anonymous feedback.
Excellent user experience
Easy setup and implementation

Cons

Limited analytics capabilities
Costly with advanced functionalities.
Suffers from website glitches.
Limited customization options.

Pricing

Plans start at $31/month.

7. Alchemer

Formerly known as SurveyGizmo, Alchemer is a close competitor to Qualtrics. It is perfect for businesses that create custom surveys to collect contextual and actionable feedback. It lets its users use templates, create surveys and online forms from scratch, and build detailed insights reports.

Features

Multiple question types
Customization & branding
Skip & branching logic
Mobile in-app surveys
Pre-designed templates
Multilingual and multimedia surveys
BI tools and integration with Salesforce, Webhooks, and more.

Pros

Easy to set up
No additional charges per response
Comes with an intuitive CMS
Responsive surveys

Cons

Costs an arm and a leg for better features
Limited customization functionality
Only makes a few surveys private

Pricing

Available on request

8. QuestionPro

QuestionPro is one of the closest alternatives to Qualtrics, with an impressive collection of question types, survey templates, and design features. It is a powerful online survey software designed that help you make better business decisions with a wide range of applications to gather feedback and measure customer experience.

Features

Heat Map Analysis
Push Metrics
Sentiment Analysis
Employee and customer experience surveys
Live audience polls
360-degree feedback
Community creation and engagement tools

Pros

Very intuitive
Offers free trial
Better survey system
Supports multi-language

Cons

Outdated UX
Little expensive for its features
Some options are not customizable

Pricing

Paid plan starts at $85 per month

9. Thematic

A little less-known but a strong competitor to Qualtrics’ is Thematic. It is a feedback collection and analysis platform and offers better text analytics than Qualtrics. It automates feedback analysis using AI so users can get deeper insights into their customer or employee experiences.

Features

In-product NPS^® survey
Automated VoC responses tagging
No-code platform
Offers integration with Qualtrics, Zendesk, SurveyMonkey, Intercom, etc

Pros

Centralized feedback analysis
Highly accurate analysis
Combines input with the AI

Cons

Doesn’t offer online survey building and hosting directly on their platform
Expensive for small businesses

Pricing

Paid plans start from $500/month

10. Zoho Survey

Zoho Survey is the online survey tool by Zoho that lets researchers create and conduct surveys for various research purposes. It has surveys for different purposes like measuring customer satisfaction, education, market research, human resources, employee satisfaction, etc.

Just like Qualtrucs, Zoho Survey offers customized or ready-to-go survey templates, interactive charts, and built-in reports.

Features

Multi-channel distribution
Feedback management
Mobile survey
Pre-built templates and a
Multilingual surveys in 33 languages
Panel management
Integration with Zoho CRM, MailChimp, Slack, Webhooks, etc.

Pros

Ten questions & 100 responses for each survey
Live results tracking
Automated NPS^® Calculation
Several features in the free-version

Cons

Limited analytics & reporting
Limited integrations
Dated UX
Stops collecting responses when updates are done

Pricing

Paid plans start from USD $9/month.

Ready to Choose the Perfect Qualtrics Alterative?

And that concludes our list of the best Qualtrics alternatives. Go over each tool carefully to see which one fits your requirements the best. Compare the features, and pricing, and weigh the pros & cons before choosing any tool.

Want insights that help you grow & improve customer experience?

Use Voxco Insights to capture customer feedback and generate actionable insights.

Net Promoter^®, NPS^®, NPS Prism^®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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