
Maximizing ROI with Survey Software: Tips for Retail Organizations
Maximizing ROI with Survey Software: Tips for Retail Organizations SHARE THE ARTICLE ON Table of Contents Introduction Whether you’re a brick-and-mortar store, an e-commerce giant,
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
SHARE THE ARTICLE ON
In this world where everyone is in a rush to check off their to-do list, a reminder is something that helps a lot of people. Whether it is to drink water, a reminder to wish your friends, paying bills, picking up someone, etc., reminders do help get things done.Â
This is why we’re here to tell you about survey reminders or survey reminder emails and when you should send them to your respondents, and exactly how many to send because, of course, you don’t want to spam your respondents but ensure a high response rate, right?Â
For a better understanding, let’s start with understanding what a survey reminder is & why you must send it.
A survey reminder is what you send to your respondents when they forget or delay responding to your survey. The most common is the survey reminder email sent after the survey invitation email.
There are two types of survey email reminders that you can send to your respondents:
Let’s understand both types in detail:
One-time reminder emails are sent once, depending on when you want to send them. You can decide to send the emails instantly, or you can schedule them for later. It is advised to send the reminder emails in bulk to more respondents together, making tracking and managing emails easier.Â
Automated reminder emails are scheduled to be sent out to the respondents on a fixed day and time. By collaborating with online survey software, you can customize the automated email to send to only those respondents who haven’t answered the survey yet.
Now, let’s learn why they are important.Â
The most obvious reason is- to increase your survey response rate.Â
Yes, you read that right! Sending survey reminders can increase your response rates by 58%.
Most of the time, survey invitations get lost in the sea of emails. And other times, respondents don’t find it necessary to fill the survey on priority, and the survey gets neglected. This often hampers the completion rates.Â
This is why you need to give them a gentle nudge to fill out the survey, and a reminder email just does that!
Survey reminders are also a great way to tell your respondents that their opinion matters to you and that you care about their expectations (as shown in the example above).
With Voxco, you can even set up automated survey reminder emails. It makes it easy to create and schedule an automated reminder email sent to those respondents who haven’t opened your email or haven’t answered the survey yet.
Now that you’ve learned about survey reminders and their importance, let’s circle back to our main point of discussion: when should you send survey reminders?Â
Voxco is trusted by Top 50 Market Research firms, Global Brands & Universities in 40 countries
See Voxco in action
Honestly, it all depends on your response to your survey invitation emails. If you get a response right after sending out your first email, you need not send a reminder. But let’s be honest here- that’s quite rare.Â
Sooner or later, you’ll realize the need to remind your respondents to take your survey. Ideally, you must wait the first 24-48 hours. You can neither risk irritating people (who are willing to take your survey) nor can you wait too long to the point where they forget what you are reminding them of.
Here are a few tips that will help you decide the right time to send survey reminder emails:
Now that you know when to send survey reminders to your respondents, you must also learn just how many survey reminders you should send. We talk about it in the next section.Â
You send one survey reminder, then you send another, and another, and still not get a response? Then maybe it is time to stop!Â
As important as it is to know when to send reminders for a survey, it is equally important to know how many to send. But how do you know when to stop?Â
Simple- Look at the response rate of your survey invitation.Â
👉 If your first survey invitation gets a response that you require or crosses the average survey response rate, you need not send survey reminders or more than one survey reminder to the respondents who haven’t completed the survey.Â
👉 If it’s lower than what you require, you may send automated email reminders strategically.Â
👉 Confine the number of survey reminders to 4-5 because any number beyond that can get overwhelming, and your survey can easily pass off as spam.Â
👉 Establish a clear idea of your response needs so that once they’re met, you can stop with the reminders.Â
Now that you know how survey reminders work is conscious enough to not bug your respondents. Additionally, there are certain things that you must & must not add to your survey reminder emails to ensure their efficiency. Quickly hop on to the next section to learn what they are.Â
To ensure that your respondents do not miss your reminder, you must know how to create a survey reminder email that catches their eye. The following checklist will help you ensure you create the perfect survey reminder email.Â
Your reminder email’s subject line should prompt the recipient to open the email, which is why the subject line of your reminder email must be ‘eye-catchy’ enough. Here are some subject line suggestions for your reminder email:
Ensure that your respondents know their feedback matters; that is exactly why you’re reminding them to take your survey. Tell them how you’re going to utilize their feedback and use it as a measure of the overall customer experience.Â
When it comes to emails, personalization goes a long way. A personalized email is more prone to getting a quick response than a non-personalized one. Here’s what you can do to personalize survey reminder emails:
A little reward or offer does not hurt anyone. It can ensure a high survey completion rate. In a study, it was found that people who got a $10 voucher were 11% happier than those who didn’t. This is why we suggest you offer your respondents some incentive as a token of thanks for completing your survey. You can use a coupon, gift card, voucher, or a discount on your next purchase.Â
Incentivizing your survey will entice your respondents to take the survey and help strengthen the relationship between you and them.Â
As mentioned earlier, the majority of responses come from the initial survey. Therefore, those who do not respond should not be annoyed with continuous reminders. Also, the email must avoid long explanations and be short and crisp.
Once you tick off all these boxes, you’ll receive a perfect survey reminder email.Â
I think we can all agree on the fact that feedback matters! Whether for product development, performance assessment, or product review, feedback helps set the next course of action and generate actionable insights. So, you must never give up on getting feedback.Â
However, you must consider those survey reminders aren’t response magnets. Of course, they help ensure a high completion rate but don’t always lead to one. So, you must not rely on numerous reminders to boost your response rate. Instead, optimize your initial survey invites, and create perfect online surveys.Â
And when it’s time to send survey reminders, remember all you’ve learned from this article.Â
Creating and sharing surveys with Voxco is easy!
Generate actionable insights with Voxco
Explore all the survey question types
possible on Voxco
Read more
Maximizing ROI with Survey Software: Tips for Retail Organizations SHARE THE ARTICLE ON Table of Contents Introduction Whether you’re a brick-and-mortar store, an e-commerce giant,
Unlocking the Secrets of Killer Pricing: A Dive into Competitive Analysis SHARE THE ARTICLE ON Table of Contents “Unlocking the Secrets of Killer Pricing: A
How Survey Software is Revolutionizing Data Collection in Market Research SHARE THE ARTICLE ON Table of Contents In the ever-evolving landscape of market research, survey
The role of technology in delivering seamless customer experiences SHARE THE ARTICLE ON Table of Contents What is customer experience technology? Customer experience technologies refer
A Comprehensive Guide to Customer Experience Analytics SHARE THE ARTICLE ON Table of Contents What is Customer Experience Analytics? Customer experience (CX) has evolved beyond
15 Best Software for Market Research & Market Research Tools SHARE THE ARTICLE ON Table of Contents Want to conduct market research? You need a
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |