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Increase customer loyalty by tracking omnichannel shopping journeys. Deliver high quality services with employee experience solutions. Enhance brand recall & awareness.

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Turn each touchpoint into a positive shopping experience

Understand the retail journey across different channels. Capture feedback to measure, discover & improve the key drivers of the retail experience.

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Use insights to boost revenue & customer satisfaction with best practices

Uncover what truly matters. Prioritize key improvements to ensure maximum impact with the least spend.

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Create a customer-centric culture

Enable employees to detect & resolve issues as they happen. Deliver on what matters to each shopper.

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Foster an employee-centric work culture

Attract, hire & retain the best talent. Deliver what truly matters across the Employee journey.

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Track Brand recall & Brand awareness

Measure brand recall, awareness & perception with tracking studies.

Track Brand recall & Brand awareness

Measure brand recall, awareness & perception with tracking studies.

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Retail Experience

Retail customer experience is more than transactional. Now when customers have more options in the market, they do business with companies that offer the best experience and service and not just products. 

Leading retailers understand the critical role that personalized customer experience plays in increasing customer retention and improving market share. By understanding your customer’s want and need, you can tailor your offerings to create a positive experience. This can ultimately lead to better customer satisfaction and loyalty. 

Retail survey software gives you the advantage of leveraging customer feedback to personalize the customer experience. 

What is retail survey software?

A retail survey tool is all in one platform that allows you to create surveys, collect and analyze customer feedback, and take action at the right moment. Using the tool, you can trigger surveys at critical interactions, such as automated post-transaction or post-purchase surveys, and analyze data in real-time. 

You can uncover valuable insights into shoppers’ preferences and needs. With the data you can make an informed decision that drives business outcome and improve customer experience. 

What are the benefits of using retail survey software?

Here are a few ways in which your retail survey software can be of your advantage. 

  1. It helps improve customer satisfaction: 

Retail survey tool enables you to collect feedback directly from your buyers to understand their satisfaction and identify areas of improvement. Gathering feedback from the target audience allows you to address their concerns and take necessary actions to improve their shopping experience. This ultimately positively impacts customer satisfaction. 

  1. It helps understand customers’ preferences: 

Retail surveys can help you collect information on customers’ preferences, such as product preferences, buying behavior, and shopping habits. The data can help you identify trends and patterns in customer preference and use it to optimize upsell or cross-sell strategies. 

You can use the data to make informed decisions on marketing strategies, product recommendations/assortments, and pricing promotions. 

  1. It helps increase customer engagement: 

When you ask customers to share their opinion on your products, services, and brand, it shows that you care about their opinion. This builds trust among customers and motivates them to offer honest feedback and suggestions. 

When customers feel heard, they are more likely to become loyal. Using customer data, you can tailor your offerings to their preference and needs. This will likely increase their engagement and loyalty. 

  1. It helps you retain loyal customers: 

An efficient retail survey software will provide you alter on detractors and passives in real-time. This empowers you to take the right action and engage with the customer in a timely manner. 

With timely intervention you can turn a bad experience into a positive one. Resolving customers’ concerns and communicating with them clearly conveys that you care about their experience and think about customers before business. This encourages customers to stay with your brand for a longer time. 

  1. It helps improve products & services: 

Customers can judge the strengths and weaknesses of your products and services better than you. They compare their experience with the product/services overall instead of simply comparing the brands. This enables them to give an honest and reliable opinion about your products and services. 

Using retail surveys, you can gather accurate data on the positive and negative aspects of the quality of the products and services. This helps you make required changes in the products and leverage customer feedback as a competitive advantage

Why should you invest in a retail survey tool?

Here are some reasons how you can benefit from using survey software in the retail industry: 

  1. Reach a wider audience: 

Using a retail survey tool, you can translate retail surveys into multiple languages. You can customize surveys to your customers’ preferred language and gather data from a diverse audience. 

  1. Gather data from multiple sources: 

An efficient retail survey platform should offer you multiple distribution modes. It should enable you to gather data using online surveys, phone surveys, and mobile offline surveys. This empowers you to gather data anytime, anywhere, and on any device in an integrated manner. 

  1. Gather and analyze feedback in real-time:

In the retail industry, with customer needs changing dynamically, its important to gather data in real-time. If you can’t keep up with customers’ needs, they won’t hesitate to switch to another brand.
Using retail survey software, you can automate survey data collection and analysis. With advanced analysis capabilities you can analyze live feedback and uncover actionable insights. 

FAQs

  1. Why is retail survey software important for the retail industry?

Retail surveys help you gauge customers’ satisfaction levels and uncover their needs, preferences, and concerns. It helps you make informed decisions on how you can improve your retail experience and increase customer loyalty to increase sales ultimately. 

  1. What type of survey can you create using the retail survey tool?

You can create a wide variety of retail surveys using survey tool such as:

  • Customer satisfaction surveys
  • Buying habit surveys
  • Product feedback surveys
  • Competitive analysis
  • Market research surveys
  1. What are some best practices for using retail surveys?

Some of the best practices for conducting retail surveys include: 

  • Use simple and concise language in your survey questions.
  • Offer incentives to encourage participation.
  • Offer multiple channels for data collection. 
  • Analyze survey data in real-time to take action promptly. 
  • Follow up with customers after survey completion. 
  • Take action and communicate the actions to the respondents. 
  1. Who can use retail survey software?

A robust retail survey software allows you to gather customer data online and offline. This means online retailers and brick-and-mortar store owners can benefit from retail survey software. 

Online retailers can use it to gather data on their websites. While store owners can use it to gather data in-store using mobile devices. 

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Insights

“Why VoC should be at the core of your Customer Experience Strategy”

“How user research can help improve your product experience”

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Survey Templates for Retail

Retail and online customer insights survey

Customer Buying Habits Survey