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Survey Features

Strengthen Your Brand Influence with Dynamic White-Label Survey Software

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Nothing seems more impersonal than completing a survey from an organization that bears the logo of another organization. This can make the receiver lose faith in the brand and make them less likely to take the survey. 

But don’t worry, we’ve got you covered. You can create surveys with white-label survey software, wherein you can personalize the surveys with your own domain.

What are white-label surveys?

With white-label surveys, you can add the brand logo, URL, and other branded features to match your brand. When paired with a bespoke survey design, your organization will have a fully branded survey. 

Rather than emphasizing a third-party organization, these surveys focus on your brand and assure authenticity. With white-label capability, allow your brand’s personality to come through and create your surveys genuinely your own. 

White-labeling your surveys allows your brand to offer a consistent experience across every interaction. It enables you to represent your company’s image and values in your surveys. This helps builds trust and engagement with your target audience. Moreover, it also inspires survey respondents to provide accurate and reliable data. 

Create interactive white-label surveys with Voxco’s drag-and-drop survey maker.

100+ question types, advanced logic, branching, CSS customization, white-label, multi-lingual surveys, and more.

What can you do with white-label surveys?

White Label Surveys timer question

With white-label survey software, you can create branded surveys. You can customize every detail of the survey, so there’s a continuity of brand personality even in the survey. 

Here are some features you should look for in an online survey tool with white-label functionality. 

1. URL customization

A custom URL is a network URL that is easy to remember and that you can share with your viewers. You can add your brand’s URL and custom domain to remove any trace of the vendor. An authentic URL can help you establish trust and boost response rates. 

2. Custom CSS

CSS customization allows you to make almost every alteration to the appearance of a website. You can adjust where you want to display pictures, the size of the header, and where the sidebar appears. You can modify the formatting of paragraphs, as well as the fonts, colors, and styles of text, links, and headings. 

3. Add brand logo

You may add your brand logo to show your trademark and authenticity. Potential customers will recognize your brand, encouraging them to give honest feedback. Adding a brand logo offers transparency and nurtures trust in customer-brand relationships. 

4. Surveys with interactive elements

Using interactive elements, you may avoid survey weariness. Advanced skip logic and branching ensure that only questions relevant to the respondents are displayed. 

5. Custom SSL

SSL is a type of security protocol. Protocols specify how algorithms should be implemented. A white-label survey provides every responder with a trustworthy atmosphere in which they may confidently reply to a survey.

6. Branded emails

Ensure that everyone is aware that it is you. To personalize your survey, customize the survey message and also use your brand’s logo, fonts, and other aspects. Make it unique for each respondent. Creating branded surveys will boost survey engagement rate and response rates over time.

7. Omnichannel distribution

Use omnichannel distribution to provide a consistent customer experience across all of the channels. Reach your audience through their preferred platform. Maintain brand tone consistency and integrity while contacting diverse consumer segments through multiple business channels.

Request a sample survey to get a preview of content & survey design and see what’s possible with Voxco.

Why should you create white-label surveys?

White-label survey software helps you display your brand identity to your respondents. It helps you ensure that surveys also become a part of a memorable experience for the survey respondents. 

So, here are some reasons why you should create white-label surveys. 

01. Don’t confuse your customers:

Receiving survey emails from a third-party address asking about customers’ experience with your brand will confuse the customers. They will believe it to be fake or a scam, and so they won’t respond to it. In the worst-case scenario, they might block or report you. 

A white-label survey tool enables you to add your brand’s identity to the survey. A survey with your brand’s name in its email address will help inspire trust. This will make customers believe that the survey is a part of your data collection campaign, and they will likely offer their feedback. 

02. Establish trust in employee surveys:

Similar to the above situation, sending employee surveys without a trace of your brand will likely bring you poor data. 

If you send an email to your employees without your brand identity, it will look like a third party is involved. Employees may not feel comfortable sharing their honest feedback for fear of a third party reading their feedback. 

White-label survey app helps you establish trust and confidence in the surveys. Employees feel that they are part of the organization when they receive white-label surveys. It makes them feel at home. 

03. Improve brand awareness:

As surveys are also a part of customer experience, it is a great opportunity to improve brand awareness. Sending a google form or a third-party survey will not help you reflect the positive traits of your brand or its value. 

Use the moment to communicate what your brand stands for. Engage your customers with a personalized survey experience. Leverage a robust white-label survey software that allows you to add personal brand messages in the introduction, email message, and thank you page. 

Design a survey that represents the brand’s aesthetics and builds strong brand awareness. 

04. Showcase professionalism:

Using free survey forms tells your customers that you are not committed to gathering their honest insights. It shows that you don’t want to put in work or invest in good survey software to deliver a better survey experience. 

A pre-designed survey will make your customers feel that you don’t care about their time. And it doesn’t matter whether they share feedback or not. 

Online survey tools with the capability of white-label surveys help you demonstrate professionalism. It shows that you care about their time and opinion. It gives your respondent the security that you will listen to their opinion and take it into account for decision-making

Benefits of white label surveys

Branded surveys help boost brand awareness and offer a customized survey experience. Here are some benefits of using white-label survey software to create customized surveys. Let’s look at the four benefits we have listed below.

1. Offer software at reasonable prices

White label survey software offers an affordable solution for end-to-end survey customization that gives you a competitive advantage. 

This helps your service stand out and will also be important in creating strong relationships with potential customers. While you don’t have to worry about spending too much company budget on customizing surveys. 

2. Centralized management

You can quickly do away with complex multi-platform techniques by managing all information and users in one location. Keep your time and attention focused on your core business by taking an efficient approach.

3. Customer experience

Customers recognize and trust your brand. So, to assure legitimate responses, continue the lineage by utilizing white labeling in your surveys. Customers will feel more at ease providing honest comments and insights if they see a survey under your name on your website URL.

4. Flexibility in survey designs:

White-label survey software offers a wide range of functionality that allows you to design surveys with your brand aesthetics. You can use CSS customization, use branded themes, colors, and other design elements. Online survey tools with white-label capability also give you access to various question types and logic options. This enables you to ask relevant questions to your target audience that provides meaningful and reliable insights. 


See how you can design branded surveys with smart flow using Voxco Online.

 ✔ 500+ global brands in 40+ countries 

 ✔ 100Mn+ annual surveys

How to create a white-label survey?

Here are five steps you can follow that will help you create white-label surveys. These steps involve selecting the right online survey software to choose the right distribution channel for your target audience. 

A. Invest in the right survey software:

Instead of simply buying a white-label survey app, invest in robust survey software that helps you conduct surveys successfully. The right online survey tools will help you create surveys, distribute them using multiple channels, and automate survey data analysis. 

  • Determine the purpose of your surveys, the size of your target audience, and the frequency of surveys. 
  • Look for survey platforms that offer white-labeling capability along with other customization functionalities. 

B. Design your survey questionnaire:

Create an outline for your survey questionnaire. It should include the questions you want to ask, the suitable question types, and the order. This will help you ensure that you ask questions relevant to the audience’s experience. 

  • Write surveys in a simple and unbiased language. 
  • Add skip logic and other conditions to ask important questions. 
  • Test survey to check for errors. 

C. White-label your survey:

Now, you should leverage your white-label tool to add your brand identity. Design every element of your survey, so it represents your brand identity. 

  • Add brand logo, images, and color patterns. 
  • Customize surveys with themes that best showcase your brand. 
  • Add brand identity and message in emails, landing pages, introductions, and survey reports. 

D. Select distribution channels:

Your survey software should offer more than simple email surveys. It should allow you to send surveys via SMS or upload them on social media or websites. Leverage the channel that your target audience prefers. 

E. Analyze and interpret data:

The online survey tools should allow you to track survey distribution and monitor response status in real-time. This will help you understand what changes are necessary to increase response rates. 


Moreover, it should also offer analysis features to interpret both quantitative and qualitative data. Transform data into insights and create branded reports to make informed decisions. 


A white-label survey allows you to ensure brand continuity even in your survey. Surveys are part of customer experience; with branded surveys, you can deliver a personalized survey experience.

It’s best to invest in online survey tools that have made white-label surveys so easily accessible. These surveys are useful for creating brand awareness, establishing trust with survey respondents, and gathering reliable data. 

Keep your brand consistent across all interactions. Don’t confuse your audience by sending surveys from third-party. Investing in white-label survey software will enable you to make an indelible impression on your target audience.


1. What is white-labeling?

When a company invests in survey software and the software enables the company to create surveys with the company’s logo and message, it is called white-labeling.  

2. What is a white-label survey?

A white-label survey is designed so that it matches the company’s brand identity. For example, if you use survey software to create a white-label survey, you can add your brand element, like logo, colors, brand message, etc., to the survey. 

3.What are the benefits of using white-label surveys?

Here are some of the benefits of white-label surveys. 

  • It helps establish trust in employee surveys. 
  • It reduces confusion for the customers. 
  • It highlights the brand’s professionalism. 
  • It improves brand awareness. 
  • It helps improve response rates. 

4.What types of brand elements can you add to a white-label survey?

A white-label survey software allows you to add brand elements like the brand logo, brand colors, themes, fonts, images, and other design elements. It also allows you to add your brand name to the email domain or website URL. Additionally, it enables you to add brand messages in the introduction and thank you pages of your survey.

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