How to Ask For Product Feedback


 How to ask for product feedback Text Piping
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Customer feedback is a significant asset to any business. Receiving feedback from your customers might also assist you determine how to best service them. Asking for product feedback from customers is the most effective technique to gauge customer happiness.

Before we go into the importance and many techniques of gathering customer feedback, let us define it.

What is product feedback?

Product feedback is feedback through which your customers share their opinion and satisfaction level with your products. There are various ways to ask for product feedback such as social media, customer feedback surveys, customer support tickets, and so on….

Gathering product feedback helps the product team to make changes that they need and product feedback focuses on some aspects that are upgrades, new products, the launch of a new product, etc.

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Why is it important to ask for product feedback?

If you ask for product feedback from your customers, it would help to bring focus and alignment to your product strategy. Whenever you launch a new product it should reflect your customer’s needs and ask for product feedback would help you to understand those needs.

Reasons why to ask for product feedback

Product feedback is very advantageous for your company in many ways:

1. It helps in the improvement of your product 

When you ask for product feedback regularly, you will get to know the needs and wants of your customers. It also lets you know about what your customers like and dislike.

By asking for product feedback, you will learn whether you should update the features of existing products or launch a new product.

 2. It would help to prevent customer churn and acquire new customers

When you ask for product feedback, it won’t only help you to improve products but also provides higher customer satisfaction. If your customers are satisfied with you then they are likely to recommend you to their friends and family which would lead to acquiring new customers and prevent customer churn. Ultimately the revenue would increase.

3. It would tell the customers that they are listened

When you make your customers believe that you listen to them, it would encourage them to talk more about your brand.

Once you have asked for product feedback and made all the changes, it shows that you have listened to your customers and closed the product feedback loop.

How to ask for product feedback

To ask for product feedback your customers must be provided with the context and asked the right questions. The method for how to ask for product feedback is dependent on what your team needs feedback on.

Following are the most common ways to ask for product feedback with;

1. Customer interviews 

To get astute feedback throughout the product development process customer interviews are the most versatile method. Communicating with your customers always gives you new insight. Whether it may be for initial design research or post-launch feedback, your customers would always provide you with new insights.

Through customer interviews, you can gather a lot of feedback from customers to make sure that you are creating something that customers need. 

2. Social media monitoring

Because your target audience is a member of Facebook, Twitter, and Instagram groups, social media is an excellent way to communicate with them. Customers like to share their positive and negative brand experiences on social media platforms such as Twitter and Linkedin.

Ignoring them on social media might jeopardise your brand’s trust. Adopting a social listening approach as a feedback tool allows you to discover what consumers are saying about your brand online so that you may take necessary action.

3. Surveys 

To ask for product feedback surveys are the most effective tool. By conducting surveys you can analyze new launches, test product messaging and validate ideas and concepts, and many more.

The survey may contain a mixture of open-ended and closed-ended questions. In the next section, we’ve discussed some of the best practices to remember while creating and sending off the survey with,

Points to remember while creating the survey:

  1. Don’t create long surveys – While creating surveys you should keep in mind respondents’ time and willingness to provide efficient feedback. To keep them short do not include more than 5-7 questions in a survey.
  2. Avoid leading questions – avoid questions like “how much fun was it while using the product?”. Rather you can ask them about their experience about the product without leading them with a positive or negative answer. 
  3. Use both open-ended and closed-ended questions –  using only open-ended questions would make your survey too long and boring. And if you use only closed-ended questions, it would not get you quantitative data that would not give you the reasons why they chose that particular choice. So, use a mixture of them.


Asking for product feedback is an extraordinary wellspring of understanding into the behavior of customers and trouble spots and assists you with pursuing informed choices throughout the product development process.

Everybody who is in marketing today is benefiting from talking with customers and paying attention to what they need to say. 

This article on ‘to ask for product feedback’ aimed to provide you with momentum and the ability to begin conversing with your customers.

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