How to Ask For Product Feedback

To ask for product feedback your customers must be provided with the context and asked the right questions. The method for how to ask for product feedback is dependent on what your team needs feedback on.

Following are the most common ways to ask for product feedback with;

1. Customer interviews 

To get astute feedback throughout the product development process customer interviews are the most versatile method. Communicating with your customers always gives you new insight. Whether it may be for initial design research or post-launch feedback, your customers would always provide you with new insights.

Through customer interviews, you can gather a lot of feedback from customers to make sure that you are creating something that customers need. 

2. Social media monitoring

Because your target audience is a member of Facebook, Twitter, and Instagram groups, social media is an excellent way to communicate with them. Customers like to share their positive and negative brand experiences on social media platforms such as Twitter and Linkedin.

Ignoring them on social media might jeopardise your brand’s trust. Adopting a social listening approach as a feedback tool allows you to discover what consumers are saying about your brand online so that you may take necessary action.

3. Surveys 

To ask for product feedback surveys are the most effective tool. By conducting surveys you can analyze new launches, test product messaging and validate ideas and concepts, and many more.

The survey may contain a mixture of open-ended and closed-ended questions. In the next section, we’ve discussed some of the best practices to remember while creating and sending off the survey with,

Points to remember while creating the survey:

1. Don’t create long surveys – While creating surveys you should keep in mind respondents’ time and willingness to provide efficient feedback. To keep them short do not include more than 5-7 questions in a survey.
2. Avoid leading questions – avoid questions like “how much fun was it while using the product?”. Rather you can ask them about their experience about the product without leading them with a positive or negative answer. 
3. Use both open-ended and closed-ended questions –  using only open-ended questions would make your survey too long and boring. And if you use only closed-ended questions, it would not get you quantitative data that would not give you the reasons why they chose that particular choice. So, use a mixture of them.