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We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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An unbiased public opinion poll refers to a type of survey or inquiry that is designed to measure the public’s opinions or views regarding a certain topic or a series of topics. The information collected through opinion polls can reflect certain attributes of a large population, allowing inferences to be drawn from them. Opinion polls often involve the use of a sample that is drawn to be reflective of the larger population. This allows the inferences made from responses to be generalised to the entire population. People who conduct and analyse opinion polls are generally referred to as pollsters.
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Before conducting a public opinion poll, you must first select and set up a sample. There are many different ways to set up a sample but we will specifically focus on the controlled sample method and area sampling method as they are the most commonly used methods by polling organizations.
In this method, the sample is set in a controlled manner to ensure that the sample is reflective of the target population. To do so, a variety of units that comprise the entire population are included within the sample. This is done by setting up the sample with an equal percentage of units from different demographic segments (males and females, different age groups, communities, and economic classes) so that the sample is representative of the different groups.
In this method, a cross-section or miniature sample is set up based on the cross-section of the area rather than of people. This sample is set by ensuring that the sum of the areas can represent an accurate miniature model of the population so that their opinions can be generalised to the wider population.
This method of setting up a sample is more commonly used by researchers and pollsters relative to the controlled sample method as the information required to set up an area sample can be easily acquired through census reports and other accessible sources.
Once you’ve set up your sample, you must phrase the questions that will be included in your poll. These are some general tips you can follow to phrase questions well so as to yield great results from your poll:
The type of questions asked in public opinion polls will differ depending on the topic in focus. However, there are a few different types of questions commonly used in opinion polls:
Multiple Choice Questions: MCQs provide respondents with a predetermined menu of responses, or a checklist, from which an answer can be selected. Such questions are generally used when public opinion on a certain issue falls under just a few different categories.
Explore all the survey question types possible on Voxco
Explore all the survey question types possible on Voxco
The following are a few key advantages of using public opinion polls as a method of data collection:
Serves as a Component to Democracy: Opinion polls reflect and reinforce the importance of the opinions of the wider population. It provides the common man with an opportunity to express their opinions and make them count.
The following are some of the different types of polls used to measure public opinion:
See Voxco survey software in action with a Free demo.
See Voxco survey software in action with a Free demo.
A public opinion poll is a survey or inquiry that is designed to collect information on the public’s views or opinions regarding a certain topic.
The media can, and often does, largely influence public opinion. We consume media on a daily basis and our views and opinions on different issues are partly influenced by the media we consume on these topics.
Public opinion is also sometimes referred to as political opinion.
An opinion leader is an individual or organization that is an expert on a certain issue or topic, and exerts a significant amount of influence within their industry or network.
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