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Survey Features

Ways to Secure Surveys

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The internet has made connecting with people in seconds easier in different locations. This has helped market researchers to explore the diverse market and customer segments. However, online surveys have also made it challenging to gather secure data. 

When you urge customers to share data with you, it is your responsibility to keep the data safe. The audience’s trust becomes a high priority for your company. Here, we will briefly discuss how to secure surveys to ensure your company meets the highest standard of data quality and protects the audiences’ data from any threat.

Why should you secure surveys?

They safeguard your customers’ privacy by concealing their survey submissions and important information from intruders.

  1. Reduce the likelihood of hacking: EU GDPR and CCPA are examples of strict data regulation. The government has made data security a priority for businesses with the clause that noncompliance will lead to penalties.
  2. Identity protection: Many individuals prefer to take surveys anonymously and want their data protected. You can use anonymous surveys with SSL or CAPTCHA to ensure that the data of anonymous survey takers stay protected. 
  3. Create trust among respondents: It is critical to secure surveys not just for legal reasons, but also for the company’s reputation. People expect their data to be safe and secure when they share their personal information with you. 

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How do you secure surveys?

Secure Surveys Secure Surveys

Here are the top best 5 ways of securing your survey.

1. Captcha

Make use of a Captcha question. The Captcha question is a common method for preventing bots from completing your surveys. If the text supplied does not match the image displayed, the survey will be terminated.

2. SSL security

Turn on SSL security. Enabling SSL security simply changes the URL from HTTP to HTTPS. This may appear little, but it provides a layer of security to the data supplied through the survey by preventing it from being accessed by a third party.

3. Tracking of IP Addresses

Keep track of the IP addresses to follow responders and avoid spamming. The IP addresses are recorded to ensure that duplicate IP addresses or proxies cannot harm the data integrity. 

4. White-labeling of domains

White-labeling allows you to brand your survey-sharing URL with your corporate domain. With a custom domain, you can give respondents a sense of security.

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5. Email invitation

This feature ensures that respondents who have been sent a personal link or who have been invited through email (using the default individual link) can access the survey. No one can enter the survey by utilizing anonymous or multiple completion links.

While this may limit the survey responses, however, it provides a layer of security to your survey. This is very important when you want to keep bad actors and frauds away from your surveys and save data integrity.


Privacy and security of web forms should be a top consideration for all businesses and organizations. As a result, verify to secure surveys by standard rules.

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