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Public opinion is a term that refers to the general attitudes and opinions of a large population. In order to measure these attitudes and opinions, researchers use public opinion polls.
Public opinion polls are surveys or inquiries that are designed to extract information on public opinion so that it can be measured and analysed. Traditionally, polls would be conducted as one-on-one interviewers where a trained interviewer would ask questions to a randomly chosen sample of the population. However, with the evolution of technology, traditional polling methods are used less and online surveys and polls are used more.
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Public opinion polls can be used in many different ways and therefore have many different purposes. Let’s take a look at the different purposes for which public opinion polls are used:
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A public opinion poll can be defined as a survey or inquiry that is designed to extract information on public opinion so that it can be measured and analysed.
There are many different kinds of public opinion polls, each with a distinct purpose. For example, benchmark polls are generally conducted by political campaigns to provide a base for comparison for later polls. Mass survey polls, on the other hand, are conducted to measure public opinion on a certain topic.
The primary purpose of using focus groups to collect data is to obtain in-depth information on participants’ attitudes, feelings, beliefs, reactions, and experiences. Focus groups collect the kind of data that cannot be easily obtained through other methods such as observation or one-on-one interviewing, for instance.
There are many different types of polls including opinion polls, entrance polls, benchmark polls, tracking polls, exit polls, mass surveys, and focus groups.