

What is Demographic Segmentation?
What is Demographic Segmentation? Voxco makes your market research fast & easy! Watch a demo Demographic segmentation is a market segmentation technique where an organization’s


Brand Tracking Guide
Brand Tracking Guide See what question types are possible with a sample survey! Try a Sample Survey Table of Contents 01 What is Brand Tracking?


Brand positioning statement
Brand positioning statement SHARE THE ARTICLE ON Table of Contents What is a brand positioning statement? If you want to win the market, you need


Occasion Segmentation
Occasion Segmentation: Unlocking Purchase Moments Download our Market Segmentation Guide to understand how to deliver a best in class experience by understanding customer needs. Download


Market Segmentation
Ultimate Guide to Market Segmentation Market Research Toolkit Get started with Voxco’s Market Research Toolkit. Market Research trends guide + Online Surveys guide + Agile


Variables of Psychographic Segmentation
Conducting research studies can be intense! Surveys, analytics, data verification, and monitoring. One of the most rewarding parts of research is when you get to


Brand Positioning
Brand Positioning Mastery: Perceptions & Strategies SHARE THE ARTICLE ON Table of Contents What is Brand Positioning? In marketing, positioning refers to an organization’s ability


Brand Awareness
How To Measure Brand Awareness: Quantify Your Brand Impact The goal of every marketer is to make sure their brand is never forgotten. If your


14 Brand Positioning Statement Examples
Brand Positioning Statement Examples: Crafting Your Brand’s Essence SHARE THE ARTICLE ON Table of Contents To thrive in a competitive business landscape, you need to


Brand Equity : Why Is It Necessary To Understand Customer Perception Of Your Brand ?
BRAND EQUITY Why Is It Necessary To Understand Customer Perception Of Your Brand ? Voxco is trusted by 450+ Global Brands in 40+ countries See


How to use Brand Name Testing to pick your Brand Name
Brand Name Testing: A Strategy for Brand Success See what question types are possible with a sample survey! Try a Sample Survey Table of Contents


Ways to measure brand equity
Ways to measure brand equity Improve Brand Experience With Voxco Use our in-depth online Brand Awareness guide to Improve Your Brand Awareness Download Now SHARE


10 Effective Ways to Build Brand Awareness
10 Effective Ways to Build Brand Awareness SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents What is


Benefit Segmentation
Benefit Segmentation See what question types are possible with a sample survey! Try a Sample Survey Benefit Segmentation allows you to group your audience based


Brand Purpose: What is it your Brand stands for!
Brand Purpose: What is it your Brand stands for! SHARE THE ARTICLE ON Table of Contents Market landscape is changing. Customers are not only changing
Customer-Based Brand Equity
Customer Based Brand Equity Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey! Try


The Best Targeting Option for Achieving Brand Awareness
The Best Targeting Option for Achieving Brand Awareness SHARE THE ARTICLE ON Table of Contents What is Brand Awareness? Brand awareness is a marketing term


Brand experience
Brand Experience SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents What is brand experience? As TechTarget would


What is Demographic Segmentation?
What is Demographic Segmentation? Demographic segmentation is a market segmentation technique where an organization’s target market is segmented based on demographic variables such as age,


10 Brand positioning examples
10 Brand positioning examples SHARE THE ARTICLE ON Table of Contents What is brand positioning? With hundreds and thousands of brands in the market, there