Email survey examples that help you in your research


Email survey examples that help you in your research Email survey
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Sending survey invitations through emails has now become a common practice for most businesses. As most of the customer base is attentive to their emails, it becomes easy for businesses to reach out to their target customers through emails and ask them to fill in the surveys. 

If you think about it from a customer perspective, you might think before attending the survey if you are not being given something in return for it. Basically, people won’t help you unless there is something in it for them. Whenever you are distributing your survey invitations through emails, make sure to specify the reason you are conducting this survey and how the respondent can help the business to develop better products and services for them. 

Your target audience is most likely to judge your email without even opening it. They just tend to read the subject line and decide whether they want to invest their time in your survey. Therefore, the catch is that the invitation emails should be the subject line. Your subject line should be meaningful enough and give the audience an idea of the context of the email and influence them to take the necessary actions. 

Getting the audience open and reading your email is just a job half done. You must influence them to actually click on the survey invitation link and fill out these surveys. to give them an idea about the survey context, you can also include some sample survey questions in your email body, which will ultimately increase the survey response rate. And once the respondents click on this survey link, they are most likely to stick to it till the end. 

In this article, let’s look at some email templates that have proven to be read and responded to. 

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What are email surveys?

Email surveys are a type of online survey method. As the name suggests, in this online survey type you either send a survey question in the email or send a survey link within the email. 

The survey respondent base typically involves your existing customers or employees. You can customize the email survey component, such as the senders’ domain, email theme, survey theme, etc., with a brand image. This allows you to establish authenticity with the recipient, showing that they can trust the sender. 

An email survey is the most traditional way of conducting an online survey. The average open rate for email for all industries, according to Mailchimp, is 21.33%. Most customers still prefer to receive emails as they are the most organized way of communication. 

Let’s look at some examples of email survey templates you can create using email survey software

Email survey template you can create using email survey software

1. Customer satisfaction survey email template

Subject: Using our <Product name>? Be free to let us know your experience


Hi <Name>,

We got to know about your recent purchase of <Product name> from <Company name>

We’d love it if you could share with us your experience with our services, by filling this short survey. 

<Survey link> 

Thank you in advance for giving your valuable time to us by sharing your thoughts and opinions. Your inputs are important to us and we will try our best to meet your expectations. 

We look forward to serve you in the future and being there for you whenever you need. For any questions or queries, please feel free to reach out to us using our customer support contact <Customer support>

Thank you, 


Reasons why this customer satisfaction survey email works:

  • It is pretty short and simple. 
  • It tells the respondent beforehand about the time it will require to fill the survey form.
  • It gets straight to the point without any meaningless information. 
  • Assures the customer their views and opinions are being held accountable and cared for.

2. Customer feedback survey email template

Subject: <Company name> would love to hear from you


Hey <Name>,

We appreciate you for trusting <Company name>. It would mean a lot to us if you could help us with a short feedback survey. It will only take less than 5 minutes. 

<Survey link> 

  • This survey will contribute to the quality assurance at <Company name>.
  • The survey link is open till <Date>. 
  • We care for your privacy and make sure no third parties get to access your personal information. 

Feel free to fill out the survey whenever you are free. 

We are grateful for your time and feedback and assure you of our best services. 

Thank you,


Reasons why this customer feedback survey email works:

  • It has a short subject line that summarizes the survey purpose.
  • Precise mail body.
  • Let the customer know about the survey time limit.
  • Assures customer privacy.

3. Marketing evaluation survey email template

Subject: $20 Amazon voucher for a survey doesn’t sound so bad right? 


Hello <Name>,

We appreciate you for subscribing to our newsletter. 

We wish to give our best service and would be grateful if you can let us know what you think about our marketing emails. 

Please feel free to fill up our survey <Survey link> and let us know how we can better serve you. 

Have a look at <Latest offers> on a wide range of products. 

Thank you,


Reasons why this market evaluation survey email works:

  • The subject line attracts the customer’s attention.
  • Respondents get rewarded for responding to the survey.
  • Soft selling of more products.

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4. Retail store evaluation survey template

Subject: Visited our store? Let us know about your experience 


Hi <Name>,

We noticed you visited our store <Store name> 

We always try to improve our customer service so that you can have the best experience on your journey. 

Please tell us more about your in-store experience with us on <Survey link> so that we can make it better the next time you visit. 

Feel free to reach out to customer support on this contact <Customer support> 

Thank you,


Reasons why this retail store evaluation survey email works:

  • It develops a relationship with the customer. 
  • Focuses on making customer experience better.
  • Polite and humble language.

5. Employee benefit survey template

Subject: Looking for an amazing survey? Take this survey


Hi <Name>,

We at <Company name> appreciate your everyday contributions to our success. 

Let us help you in return by making our workplace better for you. 

Answer the following survey and let us know your opinions on your job profile and environment. 

<Survey link> 

you and us together, we can make our workplace a better place to be. 

Thank you,


Reasons why this employee benefit survey email works:

  • Holds the employees accountable for the company’s success. 
  • Focuses on making necessary changes for the employees. 
  • Considering what employees think.

What are the benefits of email surveys?

The benefit of using email survey software lies in its ability to offer a convenient channel to customers and employees. Here are some benefits of email surveys from a business standpoint. 

  1. It’s cost-effective: 

You can reach a large number of survey respondents quickly and easily. It’s a cost and time-effective way to gather feedback. 

  1. It’s a convenient platform: 

Almost all of your customer uses email and prefers it as a channel to receive communications. Respondents can complete their survey at their convenience from anywhere with an internet connection.

  1. It can be tailored for the target audience: 

You can trigger a specific email survey to target a specific group or audience. You can send an email survey to customers who recently upgraded their subscription package. Or to employees who completed their onboarding training. 

  1. It ensures data accuracy:

You can customize the email surveys using online survey tools features like skip logic, red-herring questions, validation checks, mandatory questions, etc. This enables you to gather reliable and accurate data. 


In conclusion, email surveys help you easily reach your respondents and gather their feedback more conveniently. The tool is powerful in the sense that it offers convenience to the respondents and the organization. 

By leveraging the benefits of email surveys, you can cultivate trust amongst respondents and better understand their needs and preferences. 


1. What is email survey software?

Email survey software is a platform that allows you to create and send surveys via email. You can collect the responses from customers, employees, or other target audiences via email. 

The best email survey software should automatically import and analyze the data. An omnichannel survey software enables you to create and send surveys and analyze data from one platform. 

2. What are some of the features you should look for in the best email survey software?

Some key features you should look for in email survey software are the same as survey software. The platform should allow you to customize the survey and the email template. It should also offer functionalities like data analysis tools, reporting capabilities, and seamless integration. 

3. How does email survey software price differ?

Email survey software prices can differ based on a number of factors. Here are four common pricing models:

A) Subscription: 

Many software providers offer a subscription-based plan. The plan varies depending on the level and number of features available to the user. 

B) Pay-per-response: 

Some vendors can charge you based on the number of responses you receive. For an organization that needs a small number of responses, this is a cost-effective option. 

C) Free email survey software: 

A free email survey software offers you access to limited features for free. However, this means you will need to upgrade to a pay plan to unlock additional features. 

D) Custom pricing: 

Some email survey software providers offer custom pricing based on the requirements of your business. 

4. Does email survey software ensure data security?

The best email survey software offers data security and protection. The software should offer capabilities like data encryption, user authentication, password-protected links, etc., to protect against data breaches or fraudsters. 

5. How does email survey software work?

The software allows you to create and design surveys using multiple question types, skip logic, templates, branding, multiple languages, etc. The software enables you to generate a unique survey link that you can send to the list of recipients via email. 

The software tracks the survey status and automates data analysis and reporting. 

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