Email survey examples that help you in your research


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Sending survey invitations through emails has now become a common practice for most businesses. As most of the customer base Is attentive towards their emails, it becomes easy for businesses to reach out to their target customers through emails and ask them to fill in the surveys. 

If you think about it from a customer perspective, you might think before attending the survey if you are not being given something in return for it. Basically, people won’t help you unless there is something in it for them. Whenever you are distributing your survey invitations through emails make sure to specify the reason you are conducting this survey and how the respondent can help the business to develop better products and services for them. 

Your target audience is most likely to judge your email without even opening it. They just tend to read the subject line and decide whether they want to invest their time in your survey. Therefore, the catch is that the invitation emails should be the subject line. Your subject line should be meaningful enough and give the audience an idea of the context of the email and influence them to take the necessary actions. 

Getting the audience open and reading your email is just a job half done. You must influence them to actually click on the survey invitation link and fill out these surveys. to give them an idea about survey context, you can also include some sample survey questions in your email body which will ultimately increase the survey response rate. And once the respondents click on this survey link they are most likely to stick to it till the end. 

in this article, let’s take a look at some email templates that have proven to be read and responded to:

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Customer satisfaction survey email template

Subject: Using our <Product name>? Be free to let us know your experience


Hi <Name>,

We got to know about your recent purchase of <Product name> from <Company name>

We would love it if you could share with us your experience with our services, by filling this short survey. 

<Survey link> 

Thank you in advance for giving your valuable time to us by sharing your thoughts and opinions. Your inputs are important to us and we will try our best to meet your expectations. 

We look forward to serving you in the future and being there for you whenever you need. For any questions or queries, please feel free to reach out to us using our customer support contact <Customer support>

Thank you, 


Reasons why this customer satisfaction survey email works:

  • It is pretty short and simple. 
  • It tells the respondent beforehand about the time it will require to fill the survey form.
  • It gets straight to the point without any meaningless information. 
  • Assures the customer their views and opinions are being held accountable and cared for.

Customer feedback survey email template

Subject: <Company name> would love to hear from you


Hey <Name>,

We appreciate you for trusting <Company name>. It would mean a lot to us if you could help us with a short feedback survey. It will only take less than 5 minutes. 

<Survey link> 

  • This survey will contribute to the quality assurance at <Company name>.
  • The survey link is open till <Date>. 
  • We care for your privacy and make sure no third parties get to access your personal information. 

Feel free to fill out the survey whenever you are free. 

We are grateful for your time and feedback and assure you of our best services. 

Thank you,


Reasons why this customer feedback survey email works:

  • It has a short subject line that summarizes the survey purpose.
  • Precise mail body.
  • Let the customer know about the survey time limit.
  • Assures customer privacy.

Marketing evaluation survey email template

Subject: $20 Amazon voucher for a survey doesn’t sound so bad right? 


Hello <Name>,

We appreciate you for subscribing to our newsletter. 

We wish to give our best service and would be grateful if you could let us know what you think about our marketing emails. 

Please feel free to fill up our survey <Survey link> and let us know how we can better serve you. 

Have a look at <Latest offers> on a wide range of products. 

Thank you,


Reasons why this market evaluation survey email works:

  • The subject line attracts the customer’s attention.
  • Respondents get rewarded for responding to the survey.
  • Soft selling of more products.

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Retail store evaluation survey template

Subject: Visited our store? Let us know about your experience 


Hi <Name>,

We noticed you visited our store <Store name> 

We always try to improve our customer service so that you can have the best experience on your journey. 

Please tell us more about your in-store experience with us on <Survey link> so that we can make it better the next time you visit. 

Feel free to reach out to customer support on this contact <Customer support> 

Thank you,


Reasons why this retail store evaluation survey email works:

  • It develops a relationship with the customer. 
  • Focuses on making customer experience better.
  • Polite and humble language.

Employee benefit survey template

Subject: Looking for an amazing survey? Take this survey


Hi <Name>,

We at <Company name> appreciate your everyday contributions to our success. 

Let us help you in return by making our workplace better for you. 

Answer the following survey and let us know your opinions on your job profile and environment. 

<Survey link> 

you and us together, we can make our workplace a better place to be. 

Thank you,


Reasons why this employee benefit survey email works:

  • Holds the employees accountable for the company’s success. 
  • Focuses on making necessary changes for the employees. 
  • Considering what employees think.

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