Email Surveys : Definition, Strategies and more

Email surveys are a type of web survey where surveys, or survey invitation links, are sent to the target audience over email. When a respondent clicks on the survey invitation link, they are redirected to a survey page where they can fill in their responses. Alternatively, some surveys are embedded directly into the email, where respondents can provide feedback on the mail itself. 

Email surveys are one of the most effective methods to collect survey data. It is easier to conduct than other survey methods, is more inexpensive, and can be used to reach a really large sample group.