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Conducting surveys and gathering data is easy. However, the right insights often get buried in the pile of noise. Visualizing survey data helps you tell a story by transforming the raw feedback into insightful data. By leveraging survey data visualization, you can easily identify trends, patterns, relations, and themes in the collected data.
Investigating survey data with a visualization tool empowers you with the right data to make informed decisions, propelling business growth. In this article, we’ll explore the benefits of utilizing survey data visualization tools and how to visualize survey data.
The process involves representing survey responses in graphical formats using elements like charts, graphs, tables, and maps. The purpose is to break down the complex data and visualize it to make it more comprehensible, accessible, and actionable for your team.
Data visualization helps you put context and meaning to the raw and complex data. Instead of sifting through loads of survey results, visualization tools help you identify trends and patterns with visual cues.
With survey data visualization tools, you can:
Let’s look into the significance of representing survey findings visually.
Displaying survey data visually makes it easier for stakeholders to get a clear view of the complex findings at a glance. It efficiently lays out the trends, patterns, and correlations within the data.
Data visualization helps you effectively communicate survey results to a diverse audience, irrespective of their technological expertise. A survey data visualization tool helps display data in a more engaging and memorable way, helping everyone grasp the insights quickly and intuitively.
Interactive visual tools allow you to explore the survey findings by filtering, sorting, and diving deep into the specifics of the data. This flexibility and ease of data reporting encourage stakeholders to traverse the findings to gain a holistic overview.
Also read: Three Pillars of Data Mining Tools
Data visualizations include tables, graphs, and charts for the comprehensible display of the gathered survey data. Each visualization may differ based on the survey type. Let’s see how to visualize survey data.
Organize and clean the survey data using a robust survey analytics tool. This step helps you remove duplicates, outliers, and irrelevant or missing data to ensure data accuracy. Cleaning and prepping the data will ensure that there is no broken data that can impact the data analysis and lead to inaccurate data.
Based on the survey software you use and the insights you want to convey, leverage the survey data visualization tool to display the findings efficiently.
For example, Voxco empowers you to visualize your survey results in various ways.
You can select whether to display your findings as a pie chart, bar chart, or column chart.
For some data, you can also select the metric you want to display.
Voxco also offers dashboards for specific question types or survey intent, like
Based on the nature of the survey, you should ensure that a viewer can filter the data based on metrics like date and status.
Voxco allows you to apply or remove the following filters:
Explore how easy it is to conduct sophisticated statistical analysis and create one-click summaries, custom live dashboards, and in-depth reports with Voxco Analytics.
As we are towards the end of the article, let’s look at some of the best practices to ensure consistent, efficient, and comprehensive data visualization.
Use visualization elements that are clear, concise, and easy to interpret. Use appropriate labels, titles, and context to communicate complex information with completeness clearly.
Make survey the survey data visualization tools accessible to all responsible users. The platform must adhere to data security standards and guidelines to ensure any authorized user is unable to access it.
Leverage a survey analytics software that adheres to data privacy regulations and ethical standards when handling survey data. Obtain informed consent from respondents and implement robust data security to protect data integrity and uphold ethical principles.
As we provide you with the user guide for survey platforms, you must consider the two key tools a modern integrated survey software should offer – robust analytics and reporting.
Data analysis is a standard functionality that every software should offer you. Ensure the platform offers cross-tabulations, filtering, weighting, and other basic statistical analysis methods.
Sometimes, statistical data requires textual context to create a comprehensive understanding of the findings, such as NPS surveys. Leverage our text and sentiment analysis to gain an understanding of respondent’s sentiments and identify recurring topics. Uncover the reason for churn or dissatisfaction and find the key to loyalty and satisfaction.
Dashboards are an effective way to convey the story that data tells you. It helps you highlight the key points and saves time from reading through pages of data. Leverage a survey platform that offers dynamic dashboards.
Voxco offers multiple dashboards to make survey reporting and decision-making easy, such as the NPS dashboard, Text highlighter dashboard, and Text analysis dashboard.
As a user guide for survey platforms, we cannot miss out on mentioning the importance of a secured platform. Look for survey software that takes precautions to prevent unauthorized access. The platform should offer MFA (Multi-faction authentication) and SSO (Single sign-on). Also, ensure that the platform complies with security protocols like GDPR.
Does the survey tool offer flexibility in terms of the mode of data collection? In today’s world, while a huge part of the target market has access to mobile devices and the internet, there still remains quite a lot of people who prefer a phone call.
Look for a platform that helps you customize the mode of data collection based on the preferences of your target respondents. Voxco allows you to integrate the Online, Telephone, and Mobile-Offline tools as per your requirements.
Mastering survey data visualization is essential to transform raw survey data into intelligible and actionable insights. The process enables you to effectively communicate the survey findings and create a comprehensive overview of the large volume of data breaking down complex information to drive informed decision-making.
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