What is Demographic Segmentation?

Demographic segmentation is a market segmentation technique where an organization’s target market is segmented based on demographic variables such as age, gender, education, income, etc. It helps organizations understand who their customers are so that their needs can be addressed more effectively.

Instead of reaching an entire market, companies can use demographic segmentation to focus their time and resources on those segments that have customers who are most likely to make purchases, and are therefore most valuable to them.

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Significance of Demographic Segmentation in Marketing

For what reason is demographic segmentation significant? Demographics are fundamental in endlessly showcasing research and here’s the reason:

Market segmentation is imperative as it assists you with arriving at your potential customers without any problem. You can refine the informing style to suit the sort of crowd you wish to connect with by designated market segmentation. Focusing on customers precisely brilliantly yields rewards.

You can rapidly accomplish high discussion rates, help your deals, and earth more prominent benefits. Fitting focuses on bringing about brand dependability through consumer loyalty. Demographic segmentation in advertising delineates people and is a fantastic apparatus for mass showcasing.

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Types of Demographic Segmentation

What is Demographic Segmentation?

There are several different variables by which demographic segmentation is done:

  • By Age

Age is one of the most important variables used within demographic segmentation as consumers’ preferences and needs differ significantly based on the age group they fall under. When an organization wants to target young adults or teenagers, digital marketing campaigns may prove to be most effective as they appeal to this age group. However, older adults often prefer traditional marketing methods, such as television and magazine advertisements. 

  • By Income

Income levels have a significant effect on consumer purchasing decisions. Those with higher-income levels may prefer high-end and luxury products. Conversely, individuals with lower income levels may prefer to get products at the best deal and are likely to choose inexpensive products/services. 

Organizations that are targeting the masses, or are making everyday items, will prioritize affordability. Organizations that create luxury items, on the other hand, will target high-income customers that can afford their products. 

Manufacturers often take their demographic segment into account while determining their pricing strategies. 

  • By Religion, Race, and Ethnicity

Racial and ethnic preferences may reflect differences in sentiments. This will affect the kind of marketing campaigns that will appeal to customers. Additionally, religion can also have a significant impact on customer preferences, so it is important to be aware of the religious categorization of your target market. 

  • By Gender

Individuals may identify with different areas of the gender spectrum, like feminine or masculine, and this will have a significant effect on their preferences and purchasing decisions. By understanding which gender your product or service appeals to, you can tailor your marketing campaigns accordingly to meet the needs of your consumers better. 

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What are the effective methods to conduct Demographic Segmentation?

  • Recognize Your Target Market:

These are the people who need your item or service. You can complete a statistical surveying overview to assemble bits of knowledge into the requirements of the buyers and how your item fulfills these necessities. Break Your Proposed Target Market into Broad Demographic Segments.

For example, you can extensively order the market because of segment factors like age groups and orientation. A simple method for doing this is to make and direct a Voxco demographic overview to assist you with social occasion information for this arrangement. You can likewise gather segment information from public information accessible through demographic assets.

  • Examine your Data:

In the wake of gathering various informational collections from your customers, the following thing to do is to dissect the data to uncover explicit segment designs in your objective market. This is considerably more straightforward on the off chance that you utilized Voxco to lead your demographic research.

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Examples of Demographic Segmentation

  • Segmentation by Income:

    Luxury brands such as Dior and Gucci often market their products through luxury lifestyle magazines that appeal to high-income earners. This includes magazines such as Marie Claire and Vogue.
  • Segmentation by Gender:

    As sanitary napkins are predominantly purchased by those who identify as women, marketing campaigns for such products are tailored to appeal to this gender. 
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Advantages and Disadvantages of Demographic Segmentation


  • Promptly Available Data

One of the main advantages of demographic segmentation is that the data required is frequently promptly accessible to organizations through evaluation information. Most nations have government censuses accessible.

  • Expanded Customer Loyalty and Retention

Demographic segmentation helps you comprehend and focus on your shoppers all the more successfully, which can build the number of customers that return to you for rehash buys. Subsequently, it can bring about expanded customer reliability and maintenance.

  • Grows more Effective Marketing Strategies

Demographic segmentation assists you with distinguishing which individuals are probably going to make a buy, which characterizes your objective market. When you realize your objective market, you can fit advertising systems that best allure this segment, expanding the adequacy of your methodologies.


Utilizing demographic segmentation may not be the right move for everybody. As you’re just focussing on essential information that excludes real customer ways of behaving and wants its adequacy is restricted.

  • Restricted Range

For instance, since we have two individuals in a similar demographic segment doesn’t mean they need the same things.

  • Utilizing some unacceptable demographic variables

At times, it won’t appear to be legit to utilize each demographic variable there is. So don’t. For instance, if you’re selling very good quality extravagance items segmenting your market by pay appears to be legit. Assuming you’re selling food, segmenting by Gender may not be the most valuable variable to utilize.

Demographics will constantly assume a significant part in distinguishing your objective customer yet it’s imperative to join demographics with different kinds of market divisions to get the total view.

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It is hard to accomplish business development without an unmistakable comprehension of your customers, which is the reason demographic segmentation is fundamental for organizations. To help you with this, we’ve shared various demographic segmentation models that can be utilized to segment your customers.

Voxco makes it more straightforward for you to make demographic segmentation overviews and regulate them to your interest group.

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FAQs on Demographic Segmentation

Market segmentation can be divided into the following four categories:

  1. Demographic Segmentation
  2. Behavioral Segmentation
  3. Psychographic Segmentation
  4. Geographic Segmentation

Demographic segmentation allows you to be more specific with your marketing strategies and can help you optimise the use of your time and resources. Once you know which customers are most likely to make purchases, you can focus on targeting them, reducing the resources that would have been required to additionally target segments that are unlikely to make purchases.

With demographic segmentation, companies reduce the risk of creating campaigns that appeal to uninterested customers. As segmentation ensures that campaigns are made to target interested customers, return on investment significantly increases. 

Yes, demographic segmentation does have an effect on customer loyalty. With segmentation, businesses can tailor marketing strategies to their most valuable customers. This will ensure customers identify with your brand and be more likely to do business with you for longer periods of time.