What is Convenience Sampling Method

The convenience sampling method is a non-probability sampling strategy in which researchers contact and recruit participants who are simple to reach. Researchers seek people in the most accessible locations and impose no inclusion criteria. It is often referred to as opportunity sampling or availability sampling.

Online and social media polls, asking acquaintances, and polling individuals at a mall, on the street, or in other public places are all examples of convenience sampling methods.

While the individuals are easily accessible, the researchers are unlikely to collect an accurate sample of the population. The likelihood of sampling bias is considerable. The sample results cannot be extrapolated to the entire population. In certain circumstances, you may not even be aware of the communities from which you’re drawing.

Here is an example to help you understand it properly.

An Example of Convenience Sampling Method

The Pepsi challenge is a classic example of convenience sampling. The Pepsi challenge began as a blind taste test held at shopping malls, stores, and other public places. Participants sip unlabeled Coca-Cola and Pepsi cups and then indicate their choice.

The Pepsi challenge bears all of the hallmarks of this strategy, including the use of crowded venues to allow the simple acquisition of participants and the absence of participation conditions.