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Survey Features

Survey Prizes

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With companies innovating products/services and winning customers, evaluating whether your brand compares favorably or unfavorably can help you assess your business strategy. 

Using some KPIs, you can benchmark your performance internally and externally to understand the gaps in your performance. Here, we will guide you through survey results benchmarking, a simple way to use survey results to compare and benchmark your performance.

What are survey prizes?

Survey Prizes Survey Prizes

Survey prize generally includes monetary rewards, discount coupons, free trial, or even early access to product or services. Respondents can only redeem the reward after they complete the survey. People who drop off in the middle of the survey are not considered eligible to receive the incentive. 

People’s time is precious and a survey reward is one method to compensate for it. Providing an incentive of any type shows your audience that you respect their time and opinion.

Three factors determine the incentive for completing a survey:

  1. The type of survey you want to conduct
  2. The data you want to gather
  3. The intended audience

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Why should you offer survey prizes?

Researchers agreed almost two decades ago, in a COPAFS study done in 1999, that incentives should be disregarded in surveys taking less than 45 minutes. Longitudinal survey response rates were utilized as baseline data for the research, but researchers noticed that they were declining.

Non-response is a common issue in survey initiatives. It is attributed primarily to the refusal to spend time on the survey. Giving out prepaid or promised prizes for survey participation can help boost response rates.

Following is a study to show how the quality of response and response rates are affected by survey prizes. This study was conducted by researchers at Maastricht University in the Netherlands. 

This study investigates the influence of follow-up time, varied incentives, questionnaire length, and presentation on response rate and response accuracy in an online research scenario. According to the findings, smaller surveys have a greater response rate, but extensive questionnaires nevertheless yield a remarkably high response rate. 

Furthermore, vouchers appear the most successful reward in long questions, but lotteries appear to be more beneficial in short questionnaires. A further study found that lotteries with lower rewards but a larger chance of winning are the most successful in increasing response rates. Adding visual features to questions, such as product photos, improves answer quality and creates intriguing interaction effects with the duration of the questionnaire and the incentives utilized.

Next, you will learn about the advantages and disadvantages of survey prices. Let’s get started.

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Pros and cons of offering survey prizes

The following are the pros and cons of the survey prizes. 

The pros of offering survey prizes are:

1. Increasing goodwill

Respondents can be apprehensive about taking the survey. With the promise of a survey reward, researchers can generate goodwill. This method can also benefit organizations that have received negative news. Individuals who would ordinarily be hesitant to assist because of this can alter their minds if an incentive is offered.

The reward shows that you appreciate your audience for sharing their opinion. It demonstrates that you truly value their feedback. 

2. Increasing response rates

The most important advantage of providing incentives for collecting data is that respondents are more inclined to finish the survey.

Monetary rewards have long been used to increase response rates. According to one research, offering a monetary incentive is more than twice the chance of participants returning a full or partially completed questionnaire.

3. Encouraging participation in long surveys

Many individuals will take the time to take micro surveys; most of us like giving our ideas. However, the longer a survey is, the less likely individuals are to complete it. Sometimes the best approach to obtain participation in a lengthy survey is to be upfront about its duration to set standards and guarantee a reward upon completion.

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The cons of offering survey prizes are:

1. Incorporating biased surveys

Survey prizes can inadvertently add bias to your results. Assume you provide a discount to restaurant patrons who complete your exit survey with the best intentions. Those who thought they had poor service or food are unlikely to return to your place and are uninterested in a future discount. 

As a result, they will not participate in the survey, and you will lose out on negative input that can help you improve the business. Rather, you’ll only get positive reviews from returning consumers. While favorable feedback is appreciated, it is not always beneficial to the firm.

2. Dissatisfying respondents

Some businesses prefer to survey their consumers or participants quarterly or biannually. It can become the norm if you provide an incentive for the first few times you send out a survey. 

When you remove the incentive due to budget limits and submit your next survey, respondents accustomed to the survey reward may object. By providing incentives and withdrawing them, you may end up causing more harm to response rates over time.

3. Budgetary restrictions

Depending on your budget, you may have few funds to play with when delivering financial incentives. Financial incentives might be especially tough if you’re running a large poll with thousands of participants. 

Having learned the pros and cons of surveys, let us now have a look at a real-world example of survey prizes.

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Real world example of brands of survey reward

In the field of publishing and distributing children’s books, Scholastic is unquestionably one of the biggest and most renowned companies. Through accessibility and involvement, they also link educators, tutors, and families.

They have received a lot of attention for their ‘Innovators of Tomorrow’ initiative, which allows children and instructors to envision solutions that might address problems.

They made it a priority to promote the survey’s terms and conditions on their website. As a survey incentive, they provided 5 winners with either a $50 or $100 gift card in exchange for their genuine feedback.


No matter how appealing the reward is, you’re less likely to obtain complete or accurate results if the survey takes longer to complete. Offering an incentive will increase response rates, but it will also make the experience more pleasurable and demonstrate to your consumers that you appreciate their time.

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