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Survey research is the most common and widely used tool for quantitative market research. Surveys gather insightful data for our market or consumer research from the target audience.
A formal list of questionnaires is prepared & deployed to the respondents for them to share their feedback/opinions. Researchers use a non-disguised approach so that the survey participants know exactly what they are answering.
When administered correctly, surveys provide meaningful insights into quantitative or qualitative data. Organizations then analyze this data to make accurate decisions.
The survey types can be classified based on the frequency of their administration or how they are deployed. In this article, we will explain various surveys used by researchers
The types of surveys can be classified into different ways depending on the frequency of administration or the deployment method. There are other ways of categorizing surveys, such as random sample surveys and self-selected studies.
Online surveys include a set of structured questions that respondents complete through the internet. Online survey tools are becoming increasingly popular because it is an apt way to reach out to the participants, it is less time-consuming and cost-effective compared to traditional paper-and-pencil surveys. The data collected can also be stored in the database and used for later evaluations by experts.
As the name suggests, telephonic surveys such as Voxco’s CATI survey software are conducted over the telephone. Respondents are asked to answer questions that are relevant to the research topic.
These surveys are also time-consuming and can sometimes complicate the process. Many of these survey types’ success depends on the number of people answering the phone and investing time in answering every question.
One-to-one interview method includes the researcher gathering information directly from the respondent. This is a qualitative research method. The questions framed and asked by the researcher depend upon their knowledge and experience. Relevant questions lead to deeper insights from the interview. Interviews last anywhere from around 30 minutes to a few hours.
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Surveys can help you gather insightful and actionable data for various purposes. It can help you uncover the data you need to make smart and strategic business decisions.
Here we will explain the types of surveys you can use to gather data for various research purposes.
Customer satisfaction surveys give you valuable information on how satisfied your customers are with your product, services, and brand. It is also a way to understand what your customers think about your business. CSAT surveys help you pinpoint the strengths and weaknesses in your business based on customers’ opinions.
Advantages of CSAT survey-
CSAT question examples
You can use two types of scale for such survey types; extremely satisfied – satisfied – neutral – dissatisfied – extremely dissatisfied or a numbered scale ranging from satisfaction to dissatisfaction.
Here are some question examples to ask your customers:
Not to be confused with market research surveys, marketing surveys help you gather customers’ perceptions and understand customers’ reasons for buying specific products or services.
Such surveys help you gather feedback on the four P’s of marketing – product development, pricing, promotion, and placement.
Advantages of marketing surveys
Marketing survey questions
You can use such survey types to understand what motivates customers to buy your product or services.
Voxco’s guide to online surveys
From businesses and government to healthcare and academics, online surveys are used everywhere. Use our in-depth online survey guide to create an actionable feedback collection survey process.
Often, companies get caught up in customers to achieve desired business outcomes that they overlook the ones working behind the scene. Employees are the cogs that keep the organization running seamlessly.
With employee satisfaction surveys, you can check in with your employees, engage them, and make them feel appreciated. It helps you understand how satisfied they are with their work, the environment, the team, and the superiors.
Advantages of employee satisfaction survey
Employee satisfaction survey questions
Thes survey types, such as job satisfaction surveys, well-being surveys, employee experience surveys, etc., can help you gauge the thoughts and feelings of your employees.
Net Promoter Score® gives you a precise indication of who your loyal customers are. The “likelihood to recommend” question builds the foundation for you to explore the reason for customer churn and customer loyalty.
It gives you insights into how customers feel about your brand, its services, and the experience.
Advantages of NPS® survey
NPS® survey question
How likely are you to recommend us/X to your peers or family? On a scale of 1 to 10, 1 being least likely and 10 being most likely.
Voxco powers 100Mn+ surveys annually and help 500+ global brands uncover actionable insights & drive business outcomes.
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Survey types can also be divided based on how many times you deploy them. Here we have discussed longitudinal and cross-sectional surveys.
A longitudinal survey refers to surveys conducted repeatedly over a time period to gather data from the same sample audience.
This type of survey is used to observe the changes in respondents’ viewpoints over time.
On the other hand, cross-sectional surveys explain the survey that you conduct at a specific point in time. The data is collected from different sample groups in the target population.
All these various survey types based on these variables ultimately help you gather valuable insights that can help you improve productivity and drive business outcomes.
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
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