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Survey Features

Business Surveys

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Surveys, be it online or phone surveys, help gather meaningful information to improve business practices. It can help you gather customer and employee perceptions on what they think about your company. This type of survey gives you helpful insights into market preferences and perceptions, which are critical for developing business strategies.

Knowing what surveys for business mean and how to conduct them can assist you in making better decisions for your company. Here we will briefly guide you about business surveys, their benefits, and the best practices to conduct them.

What are business surveys?

business-surveys Business Surveys

Surveys allow businesses across various industries to gather insightful feedback from their target customers and employees. The data can help you benchmark internal and external performance and understand where and how you can grow. 

The collected data and insights assist you in understanding the market and improving the business operation. The survey takes into account industry trends, market preferences, competitiveness, and other business factors.

Let’s see how business surveys can help businesses of different sizes. 

Additional read: 25 Survey questions for business surveys.

Read how Voxco helped Walmart expand its Online Grocery PickUp Service and increase product variety to 7000.

How can surveys help a business?

Business surveys are an effective and efficient research tool for all small, medium, or large enterprises.

For small businesses or start-ups, you must maintain a personal connection with your customers for business research. You should take advantage of the size and use feedback surveys to engage more customers, introduce new products and service innovations, and improve your website performance.

A medium business faces many challenges as they need to focus on their growth as they are no longer a startup. With an established customer base, you can use surveys to identify potential markets, uncover prospect personas, evaluate products/services and make effective decisions. 

A large business must be prepared for economic changes and identify possible risks. Along with customers & market, you should also keep in mind the stakeholder’s and employees’ satisfaction so that they do not lose interest and focus on the business’s success.

Leverage an all-in-one survey software that offers you the capability of the best market research software to conduct customer, market, product, and brand research.

Why are surveys important in business?

business-surveys Business Surveys

Thanks to technological advancements, omnichannel survey software, such as Voxco, has made it easy to design engaging surveys and distribute them via multiple channels. This enables you to reach a wider audience in seconds and integrates incoming data at a centralized location for easier access. 

In this section, we will see 3 ways small business surveys can help your company. 

1. Attract a large audience at a low-cost

Surveys are regarded to be one of the most cost-effective methodological approaches, capable of generating hundreds of qualitative and quantitative data at a cheap cost. Business surveys can be readily shared by direct links, emails, and other channels, which enables the collection of a huge volume of data from a large sample size.

2. Enhance employee satisfaction and performance

It enables you to evaluate employee morale and learn how pleased they are with their duties and responsibilities, work environment, and business regulations. Making it easy for firms to create channels of communication for workers to offer feedback, which helps improve employee-company interactions overall.

3. Examine market trends and conflicts

When your business delivers outstanding products and services in the face of tough competition, your chances of obtaining new leads grow. It may be challenging, but understanding why people are not purchasing from your business is critical. As a result, questions regarding business rivals and the market aid in determining customer priorities and demands.

Additional read: Why are surveys important?

Voxco helps the top 50 MR firms & 500+ global brands unlock the power of data and drive business outcome.

See how Voxco can increase your research efficiency.

Best practices of business surveys

Here are five best practices for creating interactive surveys for businesses with an online survey tool.

  1. Make sure that your survey is short and less time-consuming. Don’t stuff 20 questions in your survey.
  2. Ensure the questions are clearly defined (no acronym, double-barreled, or leading questions) so that respondents do not face any issues while responding.
  3. Before sending out the survey, do state the purpose and objective of the survey. Ensure that each question you ask supports the aim of the survey.
  4. Do not ask irrelevant and personal questions. This might hurt the respondent’s feelings, and they may leave the survey before completing it. As a result, business surveys will not achieve a high response rate.
  5. Small incentives, such as a small discount or a chance to win a prize, might distinguish between a finished survey and an unfinished one.


 Business surveys will provide first-hand data and intriguing insights critical to your business’s overall success. However, you must ask the correct questions to obtain the right information to ensure superior internal and external performance. 

Voxco offers robust features such as 100+ question types, skip logic, white-labeling, multi-lingual capability, and a drag-and-drop interface, to help you create interactive surveys. Moreover, the software also offers advanced analytics and text analysis to help you extract meaningful insights from the data.

Experience Innovative Survey Features and Drive Informed Decision-Making with Voxco Insights

✓ Drag-and-drop Interface 

✓ 100+ Question Types 

✓ Skip Logic and Branching

Voxco is trusted by Top 50 Market Research firms, Global Brands & Universities in 40 countries. Voxco offers full omnichannel capability including CATI, Predictive Dialler, Online surveys, offline CAPI, and Panel Management.

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