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Survey Features

Business Surveys

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Knowing what business surveys mean and how to conduct them can assist you in making better decisions for your company. This type of survey gives you helpful insights into market preferences and perceptions, which are critical for developing development plans for your company.

Here we will briefly guide you about business surveys, their benefits, and the best practices to conduct them.

What are business surveys?

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You can use it to gather pertinent information about a company from a target market. The collected data and insights assist you in understanding the market and improving the business operation. The survey takes into account industry trends, market preferences, competitiveness, and other business factors.

Read how Voxco helped Walmart expand its Online Grocery PickUp Service and increase product variety to 7000.

Are business surveys suitable for every business size?

Business surveys are an effective and efficient research tool for all businesses, no matter whether it is small, medium, or large enterprises.

For small business surveys, you must maintain a personal connection with your customers. While designing a questionnaire, you will learn about how you can engage more customers, new products and service innovations, and improve your website performance.

A medium business faces many challenges as they need to focus on their growth as they are no longer a startup. While conducting a business survey, you will need to conduct market research and make decisions for the promotional growth of the business.

A large business needs to be prepared for economic changes and identify possible risks. Along with customers & market, you should also keep in mind the stakeholders and employees satisfaction so that they do not lose interest and focus on the success of the business.

Benefits of business surveys

Following are some benefits of conducting business surveys. They are 

  1. Attract a large audience at a low cost
  2. Enhance employee satisfaction and performance
  3. Examine market trends and conflict

Let’s learn about them in detail.

1. Attract a large audience at a low-cost

Surveys are regarded to be one of the most cost-effective methodological approaches, capable of generating hundreds of qualitative and quantitative data at a cheap cost. Business surveys can be readily shared by direct links, emails, and other channels, which enables the collection of a lot of data through many campaigns and the resulting advantages of large respondents.

2. Enhance employee satisfaction and performance

It enables you to evaluate employee morale and learn how pleased they are with their duties and responsibilities, work environment, and business regulations. Making it easy for firms to create channels of communication for workers to offer feedback, which helps improve employee-company interactions overall.

3. Examine market trends and conflicts

When your business delivers outstanding products and services in the face of tough competition, your chances of obtaining new leads grow. It may be challenging, but understanding why people are not purchasing from your business is critical. As a result, questions regarding business rivals and the market aid in determining customer priorities and demands.

Voxco helps top 50 MR firms & 500+ global brands unlock the power of data and drive business outcome.

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Best practices of business surveys

Here are five best practices of business surveys.

  1. Make sure that your survey is less time-consuming. Don’t stuff 20 questions in your survey.
  2. Ensure the questions are clearly defined (no acronym, double-barreled, or leading questions) so that respondents do not face any issues while responding.
  3. Before sending out the survey, do state the purpose and objective of the survey. Ensure that each question in the survey supports the aim of the survey.
  4. Do not ask irrelevant and personal questions. This might hurt the respondent’s feelings, and they may leave the survey before completing it. As a result, business surveys will not achieve a high response rate.
  5. Small incentives, such as a small discount or a chance to win a prize, might distinguish between a finished business survey and an uncompleted one.


You must ask the correct questions to obtain the right information from a survey. A business survey will provide you with first-hand data and intriguing insights critical to your business’s overall success.

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