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You can look at dynamic text comments as a text box that is interrelated with a multiple choice question. When a respondent chooses an answer option, a text box opens with an open-ended question asking for a descriptive answer. Enabling dynamic text comments for answer options helps the researcher gather more information on the answer option choice the respondent made.
Dynamic text comments can be configured for the following types of questions:
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Dynamic text comments enabled with respective question types can get you valuable supporting information on the answer option selected by the respondent. Why did they choose “Unsatisfied” as their customer service experience? What are the areas they wish you improved? All this information is provided by the respondent in the text comment box.
As far as the data analysis goes, more data means more detailed insights. With dynamic text comments delivering additional qualitative data with every quantitative answer option, you will have the “what” and “why” of the stated question.
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