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Remember those small stand-alone booths we see at malls and outside of public places like museums, etc. that are mostly self-service? Well, those booths are called kiosk and they’re mostly used for marketing purposes.Â
And to much surprise, they are also used for conucting surveys. Even though it is not a very common practice to conduct kiosk surveys, it can be effective if done properly. In this blog, we’ll dive into the details of kiosk surveys and how they can benefit or be used by businesses.Â
Let’s start with the basics.
A kiosk survey is a type of offline survey that is conducted using an electronic kiosk. An electronic kiosk is a standalone device that is usually placed in public areas such as malls, airports, or hospitals. Kiosks are usually equipped with a touchscreen and a computer that can be programmed to run surveys.
They can be designed to be brief and straightforward to encourage participation, and the data collected can be automatically tabulated and analyzed for insights.
The purpose of a kiosk survey is to gather data or feedback from a target audience. Kiosk surveys are convenient because they can be self-administered and do not require any interaction with a survey administrator. Participants can simply approach the kiosk, answer the questions on the touchscreen, and submit their responses.
Kiosk surveys can be used for a variety of purposes, such as to collect demographic information or to gather opinions on a specific product, service, or issue.
Here are some of the most common uses of kiosk surveys:
Kiosk surveys can be used to collect feedback from customers after they have interacted with a business or purchased a product or service. This feedback can help businesses improve their offerings and customer experience.
Kiosk surveys can be used to collect feedback from employees on their job satisfaction, work environment, training needs, and other topics related to their employment.
Kiosk surveys can be used to conduct market research by gathering data on consumer behavior, attitudes, and preferences.
Kiosk surveys can be used at events such as conferences, trade shows, or exhibitions to collect feedback from attendees on various aspects of the event such as organization, content, and overall experience.
Kiosk surveys can be used to gather opinions and feedback from the general public on social issues, political topics, or community-related matters.
Kiosk surveys can be used in healthcare settings to collect patient feedback on their experience with healthcare providers, treatments, and facilities.
Kiosk surveys offer several advantages over traditional survey methods, making them a valuable tool for businesses and organizations to gather feedback and data from their target audience.
Here are some of them:
Kiosk surveys are convenient for both the survey administrator and the participants. Participants can easily access the survey at the kiosk, and the survey administrator can collect data efficiently without the need for a survey administrator to be present.
Kiosk surveys are usually faster to complete than other survey methods, as participants can quickly answer the questions on a touchscreen without the need to fill out a paper questionnaire.
Kiosk surveys can be cost-effective, as they do not require as much manpower or resources as traditional survey methods. Once the kiosk is set up, it can be used to collect data from multiple participants.
Kiosk surveys can help improve data accuracy, as they reduce the risk of errors associated with manual data entry. Data collected through kiosk surveys can also be automatically tabulated and analyzed for insights.
Kiosk surveys can be customized to suit specific needs and requirements, such as the addition of images, videos, or audio to enhance the survey experience.
Kiosk surveys can be anonymous, allowing participants to feel more comfortable providing honest feedback without the fear of judgment or repercussions.
Conducting a kiosk survey involves planning, designing, and deploying the survey in a strategic location, and using the data collected to gain insights and improve business operations.
Here are the steps to conduct a kiosk survey:
Before conducting a kiosk survey, it’s important to clearly define the purpose and objectives of the survey. This will help you design the survey questions and choose the appropriate kiosk software.
The kiosk should be placed in a high traffic location where the target audience can easily access it.
The survey questions should be clear, concise, and relevant to the purpose of the survey. The questions should be designed to be easy to understand and answer on a touchscreen.
There are various kiosk software options available that can be used to create and administer surveys. Choose a software that meets your specific needs, such as the ability to customize the survey, collect data, and generate reports.
Once you have chosen the kiosk software, set up the kiosk and configure the software to display the survey questions and collect data.
Before deploying the kiosk survey, test it to ensure that it functions properly and that the survey questions are displayed correctly.
Once you have tested the kiosk survey, deploy it in the chosen location and promote it to the target audience.
Collect the survey responses and use the kiosk software to analyze the data and generate reports. The data can be used to make informed decisions and improve business operations.
There are many online survey platform that serve as kiosk survey platform. They can be used as kiosk survey software to create and conduct kiosk survey in research. For instance, the Voxco survey software lets its users create surveys using its survey builder and then use these surveys to gather feedback from customers at any kiosk. In the next section, learn how you can conduct kiosk surveys with Voxco.
Voxco’s mobile offline mode lets you create offline surveys that can be conducted face-to-face or at a kiosk. You can create your surveys on a mobile or a tablet and set up kiosks at various locations, such as malls, public spaces, or events, and invite people to participate in surveys.
With Voxco mobile offline survey app, you don’t even require a steady internet connection. You can create surveys to gather feedback anytime, anywhere using an android deviceÂ
After you’ve collected the data, you can connect your device to the internet and your data is automatically transferred to the database.
Voxco mobile offline ensures that:Â
✅You can collect data anytime and anywhere
✅The collected data is securely stored and with no loss
✅You provide a seamless survey experience even in offline mode.Â
✅Reduce paperwork and enjoy easier and organized offline mobile data collection.
Kiosk surveys offer a convenient and efficient way to gather feedback and data from various audiences. They can help businesses and organizations make data-driven decisions, improve customer and employee satisfaction, and stay competitive in their respective industries.
Create surveys, gather data, and analyze with ease
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