SHARE THE ARTICLE ON
Pretty obvious from the name itself, ranking questions in a survey lets the respondents rank the list of options based on their views and opinions.
Survey ranking questions provide quantitative data and allows the respondents to present which presented options they would prefer the most and which the least. This questions provides a close-ended scale and the respondents compare the options.
A ranking scale is nothing but a close-ended scale that uses a row and column approach for the items to be compared against each other. Survey ranking questions use ranking scales for questions regarding product features, preferences, expectations and more.
Create an actionable feedback collection process.
In this section we will see what the types of survey ranking questions are:
Respondents are given a list of options and they have to just drag and drop the options one by one in another provided space. The options are ranked one after the other where the first means highly preference and the last means least preferred.
Example: Rank the performance of our website according to your views
Radio button ranking looks somewhat like a metric with each option having its own ranking scale.
Example: Rank our product service according to your experience
In this type of survey ranking question, every option has a textbox against it where the respondents will type their preferences for the particular option.
Example: Rank your most favourite to least favourite series
Similar to the drag and drop ranking, the select box allows the respondents to shift the options up and down so they are in an order that represents their preference.
Example: Rank the restaurants according to your preferences
Get market research trends guide, Online Surveys guide, Agile Market Research Guide & 5 Market research Template
Ranking questions are analysed by calculating the average rank of each item. This determines which item was most preferred and which was not.
The ranking average is calculated as:
w = weight of the ranked position
x = response count for answer choice
The application of weights works in reverse where the highly preferred item (#1) has the highest weight and the least preferred item has the lowest weight. Weight count depends on the total number of items in your question.
Example: You have 5 items in your ranking question, the weight of each of them based on their preferences will be: