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Survey Features

Drag and Drop Ranking ​

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What is Drag and Drop Ranking?

A drag and drop ranking question enables respondents to compare answer options and place them according to their preference. This question type lets you evaluate the highly preferred answer choice as the average value is calculated for every answer option in the results section.

Example of Drag and Drop Ranking

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Where is Drag and Drop Ranking used?

Drag and Drop ranking questions are highly used while creating surveys. Being a close-ended question type, it simplifies the process of evaluating multiple row attributes with respect to a particular column. By allowing the respondents to rank different items in a row, drag and drop ranking can be considered as a multiple-choice question with a single column structure. Be it an offline questionnaire (using pen and paper) or an online survey, these advanced question types can be embedded anywhere due to their ability to offer actionable as well as accurate insights.

In cases where there are multiple items and you need to evaluate the level of their importance, drag and drop ranking is the question type you definitely need to consider. You can ask the respondents to rank the items on the basis of likes, dislikes, features, utility, etc. As the respondents rank the items on the basis of priority, one variable will always own a higher rating in comparison to the other. By empowering respondents to arrange their answer options, this question type is known for providing utmost freedom.

See the Drag and Drop Ranking ​​survey questions in action

Check out how to use a Drag and Drop Ranking survey question in a survey​

What are the advantages of using Drag and Drop Ranking?

Better actionable insights: Drag and drop ranking plays a pivotal role in understanding your respondents, i.e. who they are, what they expect, etc. Instead of merely focusing on ‘what’, this question type help you dive deeper into the ‘why’ of your research. With each rank given by the respondent, there’s a value dedicated to that answer option which further aids in statistical analysis. Including drag and drop ranking questions helps you make informed decisions that are critical to business success.  

Easy to use and understand: The drag and drop ranking questions come with simple instructions that are easy to understand and abide by. As the survey takers find it easy to rank the answer choices, there’s an increased sense of affinity among them.

High Response and Completion Rate: By enabling the respondents to rank the answer options as per their choice, this advanced question type adds a sense of responsibility among them. It also propels the respondents to provide true and realistic responses without spending much time. This helps to increase the response rate of the surveys.

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Great Research
Fast Insights
Best-in-class ROI

Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.

Join 500 + global clients across 40+ countries