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Survey Features

Drag and Drop Ranking ​

Use the drag-and-drop survey question to build engaging surveys.

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Survey engagement is a crucial factor and the success of your survey hinges on it. Engagement is the bridge that connects you with valuable, relevant, and honest responses. So, now it’s time to explore innovative solutions that can elevate survey engagement. 

The drag-and-drop ranking question type adds an interactive layer to your surveys, creating an engaging experience for respondents. Let’s explore how to use this question type to deliver an interactive experience. 

What is Drag and Drop Ranking?

A drag-and-drop ranking question enables respondents to compare answer options and place them according to their preferences. This question type lets you evaluate the highly preferred answer choice as the average value is calculated for every answer option in the results section

Example of Drag and Drop Ranking Question

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Uses of Drag and Drop Ranking

Drag and Drop ranking questions are highly used while creating surveys. Being a close-ended question type, it simplifies the process of evaluating multiple row attributes with respect to a particular column. 

By allowing the respondents to rank different items in a row, drag-and-drop ranking can be considered as a multiple-choice question with a single-column structure. Be it an offline questionnaire (using pen and paper) or an online survey, these advanced question types can be embedded anywhere due to their ability to offer actionable as well as accurate insights.

In cases where there are multiple items, and you need to evaluate the level of their importance, drag-and-drop ranking is the question type you definitely need to consider. You can ask the respondents to rank the items on the basis of likes, dislikes, features, utility, etc. As the respondents rank the items on the basis of priority, one variable will always own a higher rating in comparison to the other. By empowering respondents to arrange their answer options, this question type is known for providing the utmost freedom.

When to use drag and drop ranking question type?

Here are some examples of scenarios when you can use this question type in your survey. 

  1. Product feature prioritization: 

When you want to identify which features of a product/service are most important for users, use the drag-and-drop feature, asking customers to rank features in order of preference. 

  1. Restaurant menu optimization: 

You can ask customers to rank their favorite dishes or drinks from your restaurant to fine-tune menu offerings. 

  1. Event planning: 

When organizing an event you can use drag-and-drop ranking question type to determine the speakers, topics, events, or workshop sessions attendees are most interested in. 

What are the advantages of using Drag and Drop Ranking?

1. Better actionable insights: 

Drag and drop ranking plays a pivotal role in understanding your respondents, i.e., who they are, what they expect, etc. Instead of merely focusing on ‘what,’ this question type helps you dive deeper into the ‘why’ of your research. 

With each rank given by the respondent, there’s a value dedicated to that answer option, which further aids in statistical analysis. Including drag-and-drop ranking questions helps you make informed decisions that are critical to business success.  

2. Easy to use and understand: 

The drag-and-drop ranking questions come with simple instructions that are easy to understand and abide by. As the survey takers find it easy to rank the answer choices, there’s an increased sense of affinity among them.

3. High Response and Completion Rate: 

By enabling the respondents to rank the answer options as per their choice, this advanced question type adds a sense of responsibility among them. It also propels the respondents to provide true and realistic responses without spending much time. This helps to increase the response rate of the surveys.

4. Enhanced interactivity: 

The question type adds an element of fun and interactivity to surveys. It breaks the monotonous structure of traditional surveys, influencing respondents to stay engaged and actively participate. 

5. Reducing survey fatigue: 

Long surveys can lead to respondent fatigue, but often your survey might be long depending on the research goal. Using drag and drop question type can make it interactive and mitigate this fatigue. 

6. Enhanced survey experience:

By including user-friendly and engaging question types, you demonstrate a commitment to providing a positive survey experience. This can improve respondent’s perception of your brand.


As survey creators it’s important to keep up with the evolving landscape of respondent engagement. Embracing innovative question types like drag-and-drop ranking helps you create a more enjoyable and meaningful experience. 

Discover the Latest Cutting-Edge Survey Features for Informed Decision-Making

✓ Drag-and-drop Interface 

✓ 40+ Question Types 

✓ Skip Logic and Branching

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This post is also available in French.