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Advanced randomization moves forward than questions and focuses on randomizing the answer options. There are situations where the order in which the answer options influence respondents to choose certain options.
Example, a question where you ask your customers to rate their satisfaction on customer service. Your answer options are very satisfied, satisfied, neutral, unsatisfied and very unsatisfied. When you order your options in the same manner, it may influence respondents to choose the first option they see, which is “very satisfied and satisfied”. When this happens, most of them will be choosing an option which they initially did not feel like.
This will contribute to diluted data at your end, giving false results.
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Advanced randomization will shuffle the food items every time some respondent answers the questions. This will prevent the bias that happens when the respondent is in a hurry and chooses the first option it sees.
Advanced randomization can be helpful in concept testing where the respondents choose answer options from random options present. Feedback surveys also use advanced randomization where the respondents can pay attention to the every answer option before giving their feedback about research topics.
In online tests, survey creators can shuffle the answer options so that students are forced to go through all options and avoid any cheatings.
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