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VP Innovation & Strategic Partnerships, The Logit Group
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Take a peek at our powerful survey features to design surveys that scale discoveries.
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Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Call center industry works with the motive of providing service to the customers of the Company. So it is important to analyze the Customer Support team and their interaction with the customer base.
First Response Time is a Call Center metric used to gauge the efficiency of the Customer Support team. By extension FRT also helps improve the service provided and customer experience.
01
As mentioned, FRT is a metric meant for measuring customer service.
First Response Time is the amount of time it takes for an agent to provide the initial response to a customer inquiry. This is the first step of the entire interaction.
After the initial response, the agent engages in a conversation with the customer to provide a solution appropriate for the issue. These steps are called the resolution time.
While both FRT and FCR are important, both have different purposes. FRT makes the difference by providing the initial reply in the shortest span and keeping the customers satisfied. It works the best for Call Center with a long Hold Time leading to customer churn. First Response Time is the essential skill that can prevent the churn rate.
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02
The formula used by Call Center to measure Average FRT is
FRT = Total Time taken to send the First Response during a set time period / Number of First Response sent in the set time period
Some tips you can follow to measure your FRT
Use business hours: Using the method of measuring your FRT in business hours can ensure that you are not penalized for the inquiries you receive during weekends or night. Also, tell your customers about your business hours, so they know how you work and what to expect.
Median: Calculating the media response time allows you to control the outliers that can skew your results. Response time can vary depending on the complexity of the inquiry. For example, an email sent to the wrong team or an inquiry solved within a minute.
Analyze FRT with your Service Report: By including FRT in your service report you can figure out issues that can cause hindrance to your customer service. If you find that your First Response Time is increasing, then you need to hire more agents or optimize your Workflow Management.
Add FRT to SLA: By adding FRT with your Service Level Agreement your agents will be responsible to respond to the customers within a reasonable amount of time. For example, responding to issues from top accounts within 10 hours.
Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.
03
75% of customers in the year 2020, claim that fast response time is the most essential attribute of Customer Service.
The faster you reply to your customer’s query, the more satisfied your customers are. First Response Time plays a significant role in boosting customer satisfaction. Reducing the time it takes to respond to an inquiry can help build a strong connection with the customers.
As per the study by Deloitte & Touche, companies that operate as customer-centric are 60% more profitable. The reason is simple. If you provide fast and efficient service to your customers they feel valued. This results in happy and loyal customers who also act as brand promoters.
Learn how to meet respondents where they are, drive survey completion while offering a seamless experience, Every Time!
04
Switch to Voxco Telephony System to improve your Call Center Productivity by 400% or more
Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.
05
The median value separates your response time into the higher half and the lower half. For instance, if you have response times such as 2, 4, 6, 8, and 10 minutes, your Median Response Time will be the middle value, i.e., 6 minutes.
To improve your First Response Time, you can follow these tips:
41% of customers prefer Live Chat as a channel to contact the customer support team. Live Chats has a customer satisfaction rate of 92%. Additionally, 79% of customers prefer Live Chat because they get instant responses through the channel.
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