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Surveys can yield crucial insights into the customer’s needs and expectations. While designing a survey, it is important to ask the right questions. If relevant questions are not asked, you’re squandering a precious opportunity to get important feedback from the respondents. Survey creators may find themselves contemplating what questions to ask in the surveys.
We’ll go over the many types of survey questions you may ask, as well as some examples, in this article.
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Open-ended questions are often a part of qualitative research. These questions do not restrict the respondent’s answer to a set of predetermined options. Open-ended questions are asked along with a text box where respondents can fill in their feedback in their own words. They assist surveys in gaining insight into respondents’ ideas and opinions on a certain topic.
Likert Scale Questions are frequently asked in surveys to measure the extent to which a respondent agrees or disagrees with a specific topic. Businesses can use Likert scale questions to understand the opinions and attitudes of respondents. The range of answers not only includes extremes of opinions but also moderate or neutral opinions.
Likert scale questions can be used to determine the satisfaction levels of the customers concerning any product or service. Binary options aren’t appropriate in every situation. If businesses want to delve deeper into the feelings of their customers, a Likert scale can be the best choice. For example, if a brand wants to know what customers think about their product or to what extent they are satisfied with their services, Likert scale questions can be used.
Likert Scale questions can also be used to look into intricate topics while still receiving quantifiable data. For example, customers may like your product but may not appreciate the customer service. By collecting clear responses, Likert scale surveys can get to the heart of the question.
Dichotomous questions are closed-ended questions that give only two options to choose from – Yes/No, True/False, Agree/Disagree. They are used to get a clear contrast between respondents’ perspectives.
Dichotomous questions can be used as screening questions to separate the respondents who do not fit into the target audience. For example, they are useful in distinguishing between the students who have taken up a certain course and those who haven’t. This allows researchers to create questions that are specific to each group. They can get a review of the course as well as gain insight into why some students did not enroll.
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Demographics is an umbrella term that includes gender, age, ethnicity, income, etc. Respondents are classified using demographic questions based on a variety of characteristics. The data collected can further be used to identify patterns to indicate how demographic factors influence the choices of an individual. They are used in surveys to understand where the respondents fall into the overall population.
Demographic questions related to gender, income, etc can be sensitive. Hence, it is important to ask them in the right way. The options provided in a demographic question should be inclusive.
It is also advisable to notify customers about why you are collecting demographic information and how the information will be used. You can also allow them to respond anonymously.
Ranking questions in a survey ask the respondents to rank a list of objects in their order of preference. Researchers use ranking questions to understand the features or services that are preferred by the respondents. While using ranking questions, it is important to not exhaust the respondents with too many choices.
The different kinds of ranking questions that can be used in a survey are: