Stratégir specializes in market research studies for consumer packaged goods, services, and luxury brands. Based in Bordeaux, France, they deliver shopper and consumer insights to over 30 countries through their offices in Lyon, Mannheim, London, Madrid, Hong Kong, Shanghai and New York. Stratégir partners with their clients on their brand evolution, and the development of concepts, packaging and final products.
To ensure their clients of a quality data collection process that engages respondents, Stratégir was one of the very first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows for very accurate data collection. The organization is constantly improving its surveying technology and uses it to conduct surveys face-to-face, over the phone, and most recently via auto-complete surveys online.
In 2011, the Stratégir team was using CAPI and CATI software which had stability and security problems. The data that was being gathered through each platform was stored in separate databases which considerably complicated their data analysis process. To add to their problems, the dated software was no longer able to keep up with market evolution or where Stratégir’s virtual technology was headed.
The team set out to find a new technology partner for survey software. The chosen solution would need to complement their increasingly complex virtual technology and would have to be flexible and powerful enough to accommodate their modern data collection methods:
A thorough evaluation of the Voxco software platform finally put to rest their search for a solution. Stratégir determined that Voxco Multi-Mode could achieve their current data collection methods. Most importantly, it would keep up with the constant technological evolution of their own 3D simulation software.
Voxco Multi-Mode effectively offers many advantages over its competitors:
Since partnering with Voxco, Stratégir has further expanded its data collection methods to self-completion surveys via respondents’ mobile and web devices, and Voxco is keeping pace with Voxco Online.
Voxco Multi-Mode allows for not only significantly enhanced productivity and efficiency in Stratégir’s existing data collection process, but a real opportunity to reach more respondents for more clients using their cutting-edge 3D product-testing technology.
Their Director of Operations considers Voxco an integral partner and a “growth enabler” for the organization. As Stratégir plans the constant evolution of its own technology, they rest comfortable knowing that their survey software partner will be keeping pace.
“We execute hundreds of product-test surveys each year. Voxco Multi-Mode has allowed us to perfectly synchronize our different data collection methods, whether we’re recruiting on the street, testing products in a controlled virtual environment, or getting feedback over the phone. We’ve finally found a survey partner with whom it is easy to plan future projects thanks to the software’s ability to adapt and evolve right alongside our own technology.”
Luc Milbergue, CEO