What is an Engagement Survey?

Engagement survey, also known as an employee engagement survey is used to determine the level of employee engagement within an organization. Now, how exactly do we define the term “engagement”? Employee engagement refers to a person’s sense of connection to a company. They focus on how dedicated they are towards their work and whether or not they will stay with an organization on a long-term basis.Employees are the core of an organization. Therefore, it is important to understand how they feel about the organization’s work environment. Engagement survey is the best way to gauge the extent to which employees feel valued and respected at their workplace.Engagement surveys enable an organization to focus on specific issues being faced by the employees and transform the workplace. Employees who work in a pleasant environment are happier, which promotes customer satisfaction.

Why conduct an Engagement Survey?

An employer with a large workforce will not be able to have a one to one conversation with every employee. This is where organizations can rely on an engagement survey.

• Engagement surveys provide a platform to the employees to share their feedback revolving around the organization policies, work environment, management, etc. 
• It gives organizations an insight into the key issues they may not even be aware of. Organizations can use the results of engagement surveys to make well-informed decisions.
• Engagement surveys can be filled by employees anonymously. This enables them to express honest opinions.
• To assess if there have been any improvements, the responses to the same questions can be compared to past responses. Organizations can establish a baseline against which they can measure their progress year after year.
• Engagement surveys give organizations a sense of accountability. The organizations recognise that employees at all levels contribute to the success of an organization. 

What makes a good engagement survey question?

The ideal engagement survey questions focus on the following elements:

• Questions that give a better understanding of the employees’ emotions and attitude.
• How motivated the employees are to work within the company.
• Suggestions on ways to boost staff productivity.
• Questions that are clear, concise and use neutral wordings.
• Questions that will actually be able to draw actionable results.Engagement survey questions to ask

It is important to ask the right engagement survey questions that will provide impactful results. A few questions that could be a part of your survey are listed below:

Employee satisfaction

• How do you feel about your job?
• Are you satisfied with the salary and benefits given to you?
• Would you recommend our organization to a friend or relative?
• Are you happy with the work you've been given?
• Do you enjoy working with your team?
• Do you look forward to going to work?

Career goals

• Does the organization provide opportunities for growth?
• Does the organization inspire you to give your best?
• Is there an alignment between your goals and the company objectives?
• Do you have the tools to work efficiently?
• Does your manager and coworkers support your career goals?

Team Culture

• Do you and your coworkers share ideas and work in collaboration?
• Do you spend time thinking about ways to improve your team’s work process?
• Does your manager listen to your concerns with patience?
• Does your team encourage you to complete your tasks?
• Do you feel recognized by your team for your contribution in work?

Psychological well being

• Are your team members able to openly discuss tough issues?
• Do you know whom to talk to if you are facing issues that are not under your manager’s control?
• Do you feel comfortable sharing your opinions in team meetings?
• Does the organization support a healthy work-life balance?
• Are you able to dedicate time to your family?

Effective communication

• Are you informed effectively about any refinement in policies and procedures?
• Do you feel there is a two-way communication with the organization?
• Does the management communicate all information with transparency?
• Do you feel managers and coworkers communicate information clearly?

Open-ended questions

• Are there any improvements to be made in the work culture?
• What policies or practices do we need to change?
• According to you, how can we improve employee engagement?
• Would you like to share anything about your experience at our organization?
• Is there anything more we should have asked about in this survey?

How to make the most of engagement surveys?

• Begin by determining why the survey is being conducted. Decide whether you are addressing specific concerns or seeking feedback on a recent policy change. This will enable the survey creator to ask the right questions in a clear and concise manner. 
• Engagement surveys can be paired with pulse surveys. Engagement surveys are usually conducted annually. However, these are not enough. In order to address the issues being faced by employees at a specific instant of time, pulse surveys can be conducted on a frequent basis.
• A mix of open and closed-ended questions should be included. 
• Conducting a survey is not enough. Organizations should be able to transform the results into actions. It's critical to recognise and acknowledge the employees' responses.

See Voxco survey software in action with a Free demo.Book a Free Demo

Final words

Employee engagement is complex, so an engagement survey should include a variety of factors. Use the engagement survey questions listed above to put together a survey that will bring you closer to your objectives.

When customers feel heard, they feel valued. This develops a sense of trust and loyalty towards the brand. By actively gathering feedback and acting upon it, you can demonstrate your commitment to improving and delivering a great experience at every interaction.

VoC strategy can help you nurture long-lasting relationships with customers and thrive in the competitive marketplace. In this article, we’ll look into several Voice of Customer examples and some common mistakes you should avoid maximizing the impact of the VoC program.

What is Voice of Customer ?

Voice of Customer, or VoC, is the process of gathering customer feedback in an attempt to identify any existing gaps between customer experience and customer expectations. The data gathered in VoC allows businesses to identify where customer grievances lie so that such gaps can be filled.

VoC programs are conducted differently in different organizations and there isn’t one correct way on how to conduct them. To reflect this, we’ve provided four examples to reflect how different organizations leverage their Voice of Customer program in a distinct way to reap the most benefits.

Examples of Voice of Customer

In order to better understand the concept of Voice of Customer, let’s take a look at a few examples of how different industries organizations in different industries leverage VoC to understand their customers and their expectations.

1. VoC in Subscription-First Ecommerce: Subbly

Subbly is a subscription-first e-commerce platform that successfully used VoC for product refinement. Subbly did so by creating an online page that is dedicated to gathering feedback from their customers. They often run surveys on pricing to understand how customers feel about their subscription plans. By constantly gathering data to hear their customers’ voices, Subbly is able to shape their product roadmap and decide which features to release.

2. VoC in Banking: Johannesburg Bank

The banking industry is a highly competitive space and banks must constantly change to keep up with customer expectations and rival banks. In this sector, it is very hard for organizations to keep their churn rate low due to competing organizations constantly introducing new and innovative ways to poach customers.

In order to remain competitive and reduce their customer churn rate, Johannesburg bank decided to use VoC and perform a comprehensive analysis on customer feedback across all their official channels, as well as social media. To do so, they used a hashtag-based campaign to gather feedback from customers regarding what they loved and hated about their bank. This campaign was able to generate two million pieces of feedback, which was sifted through to create custom categories that divided the feedback based on what bank service they were regarding (mobile banking, fees and charges, etc). Named Entity Recognition, or NER, was then used to conduct sentiment analysis by allocating sentiment scores to the different comments. These scores allowed the bank to identify which areas and issues needed their attention most.

3. VoC in Primary Healthcare: Nahdi Medical

Nahdi Medical is a major healthcare provider in Saudi Arabia. They leveraged a VoC program using survey documents and the feedback gathered from online forums. Once the data was gathered, sentiment analysis and text analytics were carried out to identify the different categories of feedback. After the feedback was clustered into different categories (by quality, convenience, price, etc), the result acquired was a highly detailed picture of Nahdi’s performance. This allowed Nahdi medical to identify gaps in CX and customer pain points so that these could be addressed effectively.

4. VoC in Insurance: Lawley

New York-based insurance firm Lawley used a Voice of Customer program by collecting customer feedback through NPS^® (Net Promoter Score^®) surveys. They used relationship NPS^® surveys to measure customers’ overall perception of their brand, which enabled them to benchmark their NPS^® score across different regions. By doing so, the organization was able to identify many different issues within the customer journey. They used this information to identify pain points and follow up with clients on their grievances before they could lose a large number of accounts. VoC helped Lawley improve customer service and prevent customer churn.

Voice of Customer: 6 mistakes to avoid

VoC strategy can be incredibly valuable for your business, but there are common mistakes that you should be aware of. We have listed down six such errors you should avoid to maximize the effectiveness of the Voice of Customer initiative.

1. Lacking clear objective:

Most often, brands don’t have a clear objective for their VoC program. A clear goal helps you guide the strategy effectively and efficiently, to align every step to the ultimate goal. Without a clear grasp of what you want to achieve by gathering customer feedback, you won’t be able to gather meaningful insights.

2. Not segmenting customers:

You might serve a broader audience, but ignoring customer segments can be a fatal mistake. You should leverage the feedback to segment customers based on preferences, needs, demographics, purchase behavior, etc. This will enable you to tailor surveys and feedback mechanisms to cater to specific segments. You can ensure that all the initiatives address the diverse needs of the customer base.

3. Relying on only a single feedback channel:

You should not over-rely on a single feedback channel to gather customer insights. This can limit your knowledge of customers and the overall population. Conduct focus groups to engage customers in discussions and gather their feedback via mobile offline surveys. Use phone survey software to conduct interviews. Leverage data from customer support interactions.

Make sure to use multiple channels to gather customer feedback and data to get a comprehensive understanding of the Voice of Customers.

4. Not closing the feedback loop:

This step involves communicating with the respondents how you plan to use their feedback and what actions to be taken. Brands often overlook this step. However, closing the feedback loop helps demonstrate your commitment to making meaningful changes.

It’s a best practice to share improvements, resolutions, and updates with the survey respondents and keep the communication transparent.

5. Not acting on the feedback:

You need to show customers how their feedback has made a difference. Customers put effort and dedicate their time to offer you their insights, not taking action based on those feedback will show them that you don’t care about their opinion. Ignoring taking action can lead to a loss of trust.

Use survey software that enables you to analyze data, uncover insights, and act on them in a timely manner.

6. Failing to involve employees:

You need to share the voice of customers across the entire workforce and not just among the leaders. Every employee can benefit from customer insights and optimize decision-making to drive customer-centric initiatives.

Not involving or engaging employees in your VoC program will hinder the organization’s ability to align internal and external business processes.

Avoid these mistakes to improve customer satisfaction and drive business growth using a robust VoC strategy. Listen, act, and engage your audience and boost loyalty.

Takeaways

VoC analysis can be leveraged by organizations in many different ways, using many different techniques, to understand customer sentiment. When conducted effectively, Voice of Customer analysis can provide organizations with actionable insights that can be used to meet customer expectations and effectively reduce churn.  

It is a strategy that offers a direct channel for customers to express their opinions and for you to listen to their unfiltered experiences. By leveraging survey software and data analysis tools, you can gather and analyze vast amounts of customer feedback to align your offerings with customer preferences and deliver a great experience.

FAQs on Voice of Customer

What is the voice of the customer?

The VoC process or Voice of the Customer refers to the strategy of gathering customers’ feedback and opinion regarding a product, service, or brand. The strategy involves actively listening to what customers are saying and using the insight to take effective initiatives that improve customer satisfaction.

What are examples of VoC products?

Some examples of VoC products or methods are:

• Surveys
• Interviews
• Focus groups
• Customer feedback
• Customer journey mapping

What are the 4 types of customers?

The four types of customers you may come across in the business are:

• Loyal customers – Those who choose your brand consistently.
• Price-sensitive customers – The customers who make purchase decisions based on the price.
• Impulsive customers – Buyers who make spontaneous purchases.
• Nedd-based customers – Consumers who purchase depending on their needs or problems they want to address.

What are the 4 main customer needs?

The four main customer needs generally include the following:

• Functional need – Buyers need products/services that resolve a problem or meet a specific function.
• Emotional need – Consumers seek products that evoke positive emotions.
• Social need – They desire services and products that help them fit in and meet social expectations.
• Personalization need – Customers want their experience to cater to their unique needs and preferences.

What is the purpose of VoC?

The purpose of the Voice of Customers program is to listen, understand and meet customer expectations. The strategy enables you to make informed decisions and prioritize improvements based on customer feedback. This allows you to develop customer-centric strategies that boost customer satisfaction, drive loyalty, and gain competitive advantage.

What is a Voice of Customer interview?

A Voice of Customer interview refers to a one-on-one conversation between a company rep. And a customer. The aim is to gather detailed insights about the customers’ experience with the brand and its offerings.

The interview provides and opportunity to dig deep into the concerned topics, understand customers motivations and pain points that can help you share your business strategies.

What is the voice of customer analysis?

Voice of customer refers to the feedback your customer gives with regard to your brand, product, and services. Whereas its capturing and analysis are known as the voice of customer analysis.

As we know, brands are used to getting feedback from customers through various channels and methods like surveys, interviews, social media, etc. The real struggle starts when you have to make sense out of it. This is called analysis of the voice of customers, and it is a market research technique that gives brands an understanding of their customer’s needs and wants.

Voice of customer analysis will capture customers’ expectations, opinions, and preferences. Brands will work on these factors, analyze them and find insights to work upon which will give them a competitive advantage in the market.

Shape your brand with the customer’s voice.

Voxco helps you gather customer insights to help you get started in improving your brand awareness.

Why is it important to analyze the voice of customers?

• Voice of customer analysis will boost your marketing efficiency.
• It allows you to consider every customer’s feedback and analyze it for improvements.
• Voice of customer analysis gives you an idea about what causes the customers to stay or leave your brand.
• It helps you by understanding customers’ purchase decisions and choices.
• Voice of customer analysis will draw a picture for you about who are the most profitable customers and how you can gain new target customers to buy your products.

How to perform the voice of customer analysis?

You, as a brand, will have an abundance of data to deal with after gathering customer feedback. How your analysis turns out highly depends on the voice of customer tools you use to make insights out of the gathered data.

We will see in this section how to perform the voice of customer analysis on your voice of the customer:

Start with a question

This is the very first step. You might have a goal or a purpose before starting your Voice of Customer program. So even before you start your analysis, be firm and clear about your question. WHY are you analyzing your data for?

The analysis question can look something like this:

• To understand what the customers like more.
• To understand what the customers hate.
• To understand the new trends in the market.
• To get areas where the products and services can be improved.

Apart from this, you need to be sure about HOW you will gather your data, WHICH analysis tools you will use, and WHAT TYPES of analysis you will perform.

Gather your data

The second and pretty obvious step is to gather your data. It starts by selecting your sample customer or targets customer to feature as your voice of customers.

Make use of methods like surveys, interviews, focus groups, social media, etc., to have your data through customer feedback. Make sure to frame your surveys and questionnaires which are totally focused on your goal or survey topic and question. And then comes the voice of customer analysis.

Sentiment analysis

Here comes the analysis of data. The capabilities of AI mostly do this job. The AI basically identifies the sentiments in the feedback depending on whether it is positive feedback, negative feedback, or neutral. Further on this analysis, you can divide your path of progress into two major categories:

• Increase what people like.
• Improve what people hate.

Well, it does sound easy to label feedback as positive, negative, and neutral. But this is when you are doing it manually, which is, of course, not possible. Remember you are using an AI tool to measure these factors. So the system has been able to understand sarcasm, indirect criticisms, and twisted comments.

But once you start to analyze the data according to your use case, the system will get used to the analysis plan and work better towards the goal.

Natural language processing

Natural language processing, or NLP, is an essential way of processing your natural language. Voice of customer analysis needs the analyzing system to read through all the data and be able to make sense of the information. It will draw out the trends, preferences, topics, and issues by analyzing the words.

Plotting of words with their hidden trends and issues looks something like this:

This method gives you one label to represent a huge amount of data. Automated segmentation is the best way to cut your time-consuming analysis process.

Data correlation

Raw data makes no sense. You will have a lot of random data from customers, meaning god knows what. In every data analysis process, the raw data is useful only when the information is drawn from them. The same goes for the voice of customer analysis.

Let’s say you have your brand’s NPS score on the social media reviews of your product, only then will you have an idea of what conversations are influencing your NPS.

In case you are concerned about negative reviews, you can analyze the product reviews under shopping websites and social media to address those issues.

Draw conclusions

After you have labeled and segregated your data, it is time to make information out of it that will actually help you get to certain conclusions and insights to work on.

In this phase, you will have a clear understanding of how relevant your data, information, and conclusions are with respect to your targeted voice of customer goals.

Initiate improvements

Apparently, just getting to conclusions isn’t enough, right? The way you act upon the analysis and make improvements in your branding weighs a lot on the customers’ perception of you. Customers know they have given their feedback, and now they will wait for the corresponding changes in the brand.

As a brand, it is your responsibility to prove to your customers that you consider their opinions valuable and are willing to improve for them. This is the act that contributes most to the voice of customer analysis. For instance, if customers voiced their concern about finding it difficult to reach your support team via phone, consider adding a dedicated customer support business phone number to your website and social media profiles.

FAQs

What is the voice of customer analysis?

Voice Of Customer analysis refers to the process of extracting actionable insights into customers’ perspectives toward a brand, product, or service. It helps organizations to make decisions that are aligned with their customer’s expectations and ultimately helps improve customer satisfaction.

How to analyze the voice of customers?

Analyzing the voice of customers is an ongoing process and involves understanding and interpreting customer feedback, opinions, and preferences to gain insights into their needs and expectations.

Here are the key steps that go into analyzing the voice of customers:

1. Gather customer feedback
2. Categorize and organize feedback
3. Use sentiment analysis
4. Identify key issues and trends
5. Quantify the feedback
6. Prioritize improvement areas
7. Create customer personas
8. Share insights across the organization
9. Take action and monitor progress

What is customer analysis?

Customer analysis refers to the process of gathering and analyzing data and information about customers to gain insights into their characteristics, behaviors, preferences, and needs. It involves studying customer demographics, purchasing patterns, interactions, and other relevant data points to understand and segment the customer base.

How to do a customer analysis?

Customer analysis is done by gathering customer data (mostly with the help of online surveys), analyzing customer data, and then generating actionable insights from that data. It is a process of understanding customer characteristics, behaviors, preferences, and needs.

Telephone surveys have been a staple in research for decades—but in a digital-first world, do they still hold value? The answer: yes, with the right use case. In this post, we’ll explore where telephone surveys shine, when they fall short, and how to run them effectively.

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What Are Telephone Surveys and Why Use Them?

Telephone surveys involve calling respondents to ask a series of pre-scripted questions, often using CATI (Computer-Assisted Telephone Interviewing) software. Though less flashy than some newer research tools, they offer something unique: live, real-time interaction with respondents, which can lead to richer data and better engagement.

They’re commonly used in political polling, customer satisfaction studies, public opinion research, and healthcare studies—particularly when reaching populations who may not be online or comfortable with digital forms.

Modern CATI systems make these surveys more scalable than ever. They allow you to automate dialing, control interviewer scripts, monitor calls live, and securely store data. If you're running a time-sensitive project or need greater oversight on data collection, telephone surveys are still a go-to method.

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The Advantages: Where Phone Surveys Still Win

Despite the rise of online data collection, telephone surveys continue to provide strong advantages in the right contexts.

1. Broader Accessibility
Not everyone is online or tech-savvy. Seniors, rural communities, and certain low-income households are still more likely to engage over the phone. If inclusivity matters to your research, telephone surveys can help close that digital gap.

2. Quality Control and Oversight
With CATI software, you get full control over how the survey is conducted. Interviewers follow a standard script, ensuring consistency across calls. Supervisors can monitor live interviews or review recordings to identify errors, clarify missteps, or intervene when needed.

3. Faster Turnaround Times
Compared to face-to-face surveys, phone surveys can be launched quickly and completed in days. Automation features like predictive dialing and real-time data capture mean less time spent on manual tasks and more time on analysis.

4. Cost-Effective at Scale
When designed well, phone surveys can be significantly cheaper than in-person interviews—especially for large-scale studies. They eliminate travel costs and reduce the need for printed materials or physical infrastructure.

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Key Limitations to Consider

That said, telephone surveys aren’t perfect. Understanding their constraints is essential to using them effectively.

• ‍Length and Complexity Limits
  Most respondents won’t stay on the phone longer than 15–20 minutes. If your survey requires nuanced discussion, visual stimuli, or complex logic, another mode might serve you better.‍
• Coverage Gaps
  While mobile phone penetration is high globally, not everyone is reachable—or willing to answer—via phone. Caller ID, spam filters, and general mistrust of unknown numbers have made it harder to connect with respondents, especially in urban and younger demographics.‍
• Geographic Ambiguity
  With number portability, you can’t always tell where a respondent is located based on their number. Unless you're screening geography explicitly, you might misclassify respondents based on outdated area codes.

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Common Challenges in Telephone Surveys

While still powerful, phone surveys aren’t always the best choice. Be aware of these limitations:

• Short Attention Spans: Most respondents will not stay on the line longer than 15–20 minutes. If your questionnaire is complex or requires visual input, consider other methods.
  
• Lower Response Rates: Spam filters, caller ID, and robocall fatigue have led to declining pickup rates. It’s important to consider incentives and call-back strategies.‍
• Geographic Uncertainty: With number portability, phone numbers no longer reliably indicate a respondent’s current location. For region-specific research, pre-screening is key.

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Avoiding Bias: Understanding Total Survey Error

No matter the method, survey data is vulnerable to bias. Here’s how telephone surveys typically encounter total survey error (TSE):

• Nonresponse Bias: When certain groups don’t answer or refuse to participate, results may not reflect the full population.
  
• Coverage Bias: Occurs when your sample excludes people without reliable phone access (or only includes mobile users).
  
• Measurement Bias: Arises from unclear questions, leading language, or interviewer effects.
  
  

When to Choose Telephone Surveys

Consider phone surveys if:

• You're targeting a population that’s easier to reach by phone than by email or web.
• Your survey is short (ideally under 15 minutes).
• You need human interaction to guide responses.
• You want higher control over data collection quality.
  
  

4 Best Practices for Running Modern Telephone Surveys

1. Start with a Clear Goal
   Define what you’re trying to learn and who you need to reach. This helps shape your script and sample size.
   
   
2. Build or Buy the Right Contact List
   Use existing customer data or buy high-quality, targeted phone lists—especially if you're doing general population research.
   
   
3. Keep the Questionnaire Short and Focused
   Only ask what’s essential. Use skip logic and branching to keep things relevant to the respondent.
   
   
4. Randomize Calls to Avoid Bias
   Random digit dialing or randomized contact lists help ensure your sample reflects the broader population.

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Conclusion

Telephone surveys remain a highly effective tool when used strategically—especially for hard-to-reach populations or projects where quality control and human interaction matter. With the right tools like CATI software and smart planning, researchers can continue to unlock reliable insights from voice-based data collection. Curious how it works in practice? Book a demo to see Voxco’s CATI software in action.

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Telephone Surveys FAQs

What are telephone surveys?

Telephone surveys are a method of data collection wherein interviewers contact respondents via telephone to conduct an interview by asking the respondent a list of different questions from a questionnaire.

What are the advantages of telephone surveys?

Some advantages of telephone surveys are that they are a fast and cost-effective method of data collection and can allow for high-quality control.

What are the disadvantages of telephone surveys?

Some disadvantages of telephone surveys are that it sets limitations on how lengthy and complex the interview can be. There is also the risk of coverage errors and respondents being geographically ineligible to participate in the survey.

Leverage CATI software to conduct automated telephone surveys. The software automated the dialing process and also administers the questionnaire. The interviewers can follow the script on their monitor to ask respondents a set of questions and record answers into the CATI system.

How to ensure the validity of telephone surveys?

Here are three ways to ensure the validity and reliability of the data you gather using phone surveys:

1. Use random sampling to ensure the sample represents the population.
2. Pilot-test your survey to identify and eliminate any issues.
3. Train interviewers to ask questions neutrally.

What are some ethical considerations you need to follow in telephone surveys?

Here is a list of ethical considerations one should follow while conducting telephone surveys:

1. Obtain consent from respondents to save personal data.
2. Protect the confidentiality of the respondents.
3. Avoid leading questions.
4. Provide respondents with information about the purpose of the survey and how you will use their feedback

You can't just develop a new product without understanding the need or interest for it in the market. So how do begin with such research? Which research should you even conduct?

This brings us to the topic of exploratory research. Exploratory research helps us gain an understanding of a topic, defines the variables of the problem, and establishes a basis for a more specific research question.

Read the article to learn what exploratory research is, its characteristics, & the methods used to perform it.

What is Exploratory Research?

Exploratory research investigates problems that are not clearly defined. It is conducted to gain insight into the existing problem, however, exploratory research does not provide a conclusive answer to these problems.

A researcher starts with an idea that is general in nature and uses this as a means to recognize issues that can become the focus of future research. An important feature of exploratory research is that the researcher should keep an open mind and be willing to change the direction of their research as they collect more and more insightful data.

Exploratory research uses the grounded theory approach, also known as interpretive research. It aims to answer questions such as: “What is happening?” “Why is this happening?” “How is this happening?”

For example, if a researcher wants to know how the target audience of their app perceives a particular filter, they can first find out which section uses their app. Then proceeding to find out which filters are most used, why they are used, and decide whether adding an additional filter similar to the existing ones will be a good idea.

What are the Characteristics of Exploratory Research?

Now that we have defined exploratory research, it is important to be familiar with its attributes. Exploratory research has several features that researchers need to learn to understand when to use it.

The following are the characteristics of exploratory research:

1. They are not structured in nature.

2. Exploratory research design is interactive, open-ended, and usually accessible within the budget of the organization.

3. It helps researchers uncover answers to questions such as: what is the problem being studied? What is the need for this study? What topics should be included in the study?

4. It is time-consuming and thus requires patience and persistence on the part of the researcher.

5. Exploratory research is broad, flexible, and adaptive in nature.

6. The researcher needs to go through all the information and data collected through the research.

7. Exploratory research needs to have an important cost or value; if not, it is ineffective.

8. The researcher should have some theories that will help in supporting the findings uncovered during the exploratory research.

9. Exploratory research generally produces qualitative data.

10. In some instances, where the study sample is large, and data is collected through surveys and experimentation, explorative research can be quantitative.

Now, that we have cataloged the characteristics, the question is how to go about collecting the data for your exploratory research. The following section explains the two methods you can use to conduct your research.

What are the Types of Exploratory Research?

Carrying out research on something that one has limited information about sounds and feels difficult. However, several methodologies can help you decide the best research design, how to collect data, and the variables to study.

There are two main methods of conducting exploratory research - primary research and secondary research. Under these two broad types, various methods can be used depending on the nature of your study.

The data can be of quantitative or qualitative nature. Let’s look at each of the research methods in detail.

1. Primary Research Methods

In the primary research, the information is collected directly from the respondents. This data can be collected from a group of people or just an individual.  It is usually done to explore a problem that needs in-depth analysis.

A) Surveys:

Surveys or polls can gather large amounts of data, usually from a predetermined group of respondents. They are one of the most popular quantitative research methods. Surveys or polls are used in exploratory research to explore the opinions, trends, or beliefs of the target population.

Surveys can now be conducted online and thus be made more accessible, thanks to technology! Nowadays, organizations have started offering shorter surveys and rewards to the respondents who fill them to increase the response rates and gain more insights. Short surveys can be sent to respondents through text messages right after they make a purchase and are asked to fill it for a coupon/discount in return, so organizations can understand their views on the product under study.

Voxco lets you conduct omnichannel surveys to gather insightful market research data anywhere, anytime.

B) Focus Groups:

Another widely used methodology in exploratory research is focus groups. In this method, a group of respondents is chosen and asked to express their opinions on the topic of interest. One important consideration when making a focus group is choosing people with a common background and similar experiences to get unified and consistent data.

An example of a focus group would be when a researcher wants to explore what qualities consumers value when buying a laptop. This could be the display quality, battery life, brand value, or color. The researcher can make a focus group of people who buy laptops regularly and understand the dynamics a consumer considers when buying electronic devices.

C) Observation:

Observational research can be quantitative or qualitative. It involves observing an individual and making inferences from their reactions to certain variables.

This research does not require direct interaction with the participants. For instance, a researcher can simply record the observations of how people react at the launch of a new product.

D) Interviews:

Surveys provide huge amounts of information in a relatively short period of time, but an interview with one person can provide in-depth information that can otherwise be overlooked in surveys. Interviews are a methodology for collecting data for qualitative research.

You can conduct the interview face-to-face or even on the telephone. For example, an interview with an employee about their job satisfaction can offer valuable insights that would otherwise go unnoticed in the closed-ended questions asked in a survey.

2. Secondary Research Methods:

In secondary research, information is gathered from primary research that has been published before. For instance, gathering information from case studies, newspapers, online blogs or websites, or government sources.

A) Online Resources:

The quickest way to find information on any topic is through the internet. A huge amount of data is available on the internet that you can download and use whenever you need it. One important factor to consider when acquiring data online is to check the authenticity of the sources provided by the websites.

For example, a researcher can find out the number of people using a preferred brand of clothing through a poll conducted by an independent website online.

B) Literature review:

Reviewing the existing literature on a particular topic from online sources, libraries or commercial databases is the most inexpensive method of collecting data. The information in these sources can help a researcher discover a hypothesis that they can test.

Here, sources can include information provided by newspapers, research journals, books, government documents, annual report published by organizations, etc. However, the authenticity of the sources needs to be considered and examined.

Government sources can provide authentic data but may require you to pay a nominal price to acquire it. Research agencies also produce data that you can acquire at a nominal cost, and this data tends to be quantitative in nature.  

C) Case studies:

Another way researchers can gather information for their exploratory research design is by carefully analyzing the cases that have been through a similar problem the researcher wishes to study. These cases are important and critical in the business world, especially.

The researcher should be cautious in reviewing and analyzing a case that is similar to the variables of concern in the present study. This methodology is commonly used in the health sector, social sciences, and business organizations.

For example; let’s assume that a researcher is interested in understanding how to effectively solve the problems of turnover in organizations. While exploring, he came across an organization that had high rates of turnover and was able to solve the problem by the end of the year. The researcher can study this case in detail and come up with methods that increase the chances of success for this organization.

[Related read: Primary Vs. Secondary Research]

What are the Steps to Conduct Exploratory Research?

Let’s explore the practical aspect of how you can conduct exploratory research from design to data analysis. Follow the steps as per your research requirements to uncover insights and validate your research question.

1. Identifying the problem area -

The very first step is for the researcher to identify the area of research and the problem can be addressed by finding out ways to solve it.

2. Creating a hypothesis -

If the researcher is aiming to solve a problem for which there are no prior studies or the problem has not been resolved efficiently in previous research, then the researcher creates his/her own problem statement. This problem statement, also called a hypothesis, will be based on the questions that the researcher came up with while identifying the area of concern.

3. Determining data collection methods -

While planning your research design, it is important to select the proper data collection methods. In this blog, we have explored the various methods of data collection so you can determine which method aligns with your objective.

Consider the nature of your research goal and identify the source of data you want to explore. Determine the data collection tools you need, which may include an online survey tool or a phone survey tool.

4. Choosing sampling method -

In order to ensure your research findings represent the target population, you need to choose the appropriate sampling method or leverage a market research panel. This step will help you gather data from the audience who have knowledge or experience about the subject, thus allowing you to gather relevant and accurate insights.

5. Analyzing data and identifying patterns -

Leverage a survey software that enables you to store and analyze data seamlessly. Conduct quantitative data analysis, text, and sentiment analysis to identify patterns, reveal trends, and discover key findings. By utilizing a robust tool, you can unveil meaningful insights to guide your future research.

6. Advancing future research -  

Once the data for the current problem has been obtained, the researcher will continue the study through a descriptive investigation. Generally, qualitative methods are used for a detailed study of the data to find out if the information gathered through exploratory research is true or not.

When to Use Exploratory Research?

Exploratory research design helps you investigate a subject that is vague, new, or poorly understood. Often referred to as grounded theory research, the insights help strategies the foundation of future research.  

1. Define a vague topic:

This research design is an ideal choice when you have a poorly defined research problem. The exploratory method helps you gain clarity on the subject before you dive deeper.

2. Explore unexplored topics:

The research method helps brands delve into emerging or new markets with limited prior data. It helps identify variables, trends, and characteristics.

3. Conduct market research:

Brands can utilize exploratory research to gauge market trends, customer preferences, behaviors, and needs. You can use the feedback to guide your marketing strategies and product/service developments.

4. Study diverse population:

The research method is valuable in gathering knowledge on diverse cultural groups. It can help you understand the nuances of different cultures, behaviors, needs, and more.

Advantages of Exploratory Research

Exploratory research provides the researcher an opportunity to keep an open mind and explore the variables affecting their area of interest. Some of the advantages of exploratory research are:

• It allows researchers to be flexible and change their stance on the problem being studied as the research progresses.
• It is cost-effective.
• It lays a foundation and structure for future research.
• It can help researchers find out the causes of the problem being studied, which can be elaborated on in future studies.
• It allows you to adapt the method of data collection as required by the research.

Now that we have listed the benefits, we can’t forget the limitations. It is important to learn about both before you jump into the research mode.

Limitation of Exploratory Research

Exploratory research is not without its limitations.

• The research findings are usually inconclusive.
• Some of the data collected can be biased or subjective as it is mostly qualitative in nature.
• Since exploratory research has a smaller sample size, there is hesitancy in generalizing the findings to the whole population.
• If data is collected through secondary sources, there is a chance that the data will be old or outdated.

Wrapping up;

Exploratory research helps you form the foundation of your research project. It lays down the groundwork for a research question you can explore in the future. Exploratory research design is best used when you need insights into a problem or phenomenon before you begin to conduct further research.

‍Field research is a qualitative research method used to observe and analyze subjects in their natural environment. Rather than relying on controlled experiments or lab settings, field research aims to capture real-world behavior, context, and interactions — helping researchers understand how people or organizations function in everyday settings.

Whether you're studying individuals, groups, or social dynamics, field research allows for direct, in-context observations that provide deep and nuanced insights.

‍

Why Conduct Field Research?

Field research helps uncover information that’s difficult — or impossible — to access through traditional methods like surveys or experiments. It allows researchers to:

• Study behavior as it naturally occurs
  
  
• Understand the social or cultural context influencing that behavior
  
  
• Explore new areas of inquiry when existing data is limited or unavailable
  
  

It’s especially useful when:

• The subject matter is complex or sensitive
  
  
• The setting plays a key role in influencing behavior
  
  
• Researchers need rich, exploratory insights rather than large-scale validation
  
  

With the right tools — like field service management software or offline survey apps — field research can be more streamlined, organized, and scalable.

‍

Common Methods of Field Research

There are five widely used methods in field research. Each offers a different way to collect and interpret data based on your goals.

1. Qualitative Interviews

This involves one-on-one conversations with participants, using open-ended questions that encourage them to share their thoughts in their own words.
Best for understanding perspectives, motivations, and personal experiences.

2. Direct Observation

Researchers observe subjects in their natural environment without interacting with them or influencing the setting.
Best for capturing real-time behavior with minimal interference.

3. Participant Observation

Here, the researcher becomes part of the environment — participating in the activities being studied while observing them from within.
Best for immersive studies where trust and insider perspectives matter.

4. Ethnography

Ethnographic research is an in-depth exploration of a group or culture, focusing on how individuals interact within their social setting. It often involves extended observation over time.
Best for understanding social norms, community dynamics, and cultural influences.

5. Case Studies

A case study involves a deep dive into a particular event, individual, group, or organization in its real-life context.
Best for exploring complex phenomena in detail, especially when generalization isn't the goal.

‍

Advantages of Field Research

• High External Validity: Since data is collected in natural environments, results are often more generalizable to real-world situations.
• Rich, Contextual Data: Field research produces detailed, in-depth data that goes beyond what can be gathered through structured surveys.
• Social Context and Discovery: It reveals unspoken social dynamics or behaviors that participants may not consciously recognize or report.
• Empirical Grounding for Hypotheses: It offers real-world grounding to test early hypotheses or shape future research studies.

‍

Disadvantages of Field Research

• Time-Intensive: Field research often takes longer to plan, execute, and analyze compared to other methods.
• Costly: Travel, staffing, equipment, and logistics can make it significantly more expensive than in-lab research or surveys.
• Risk of Researcher Bias: Immersive methods like participant observation can make it difficult for researchers to remain objective.
• Limited Sample Sizes: Field studies typically involve smaller samples, making statistical generalization more difficult.

‍

Field Research vs Other Qualitative Methods

While interviews and surveys are often conducted in controlled or remote settings, field research stands out by placing the researcher directly within the subject’s environment. It’s not just about collecting opinions — it’s about observing behavior, routines, and social dynamics as they unfold.

Field research complements other methods by offering context, nuance, and firsthand understanding.

‍

Final Thoughts

Field research is one of the most powerful tools for capturing how people behave and interact in real-world settings. It offers insight that goes far beyond what can be measured in a lab or captured in a survey. But it also requires more time, resources, and planning than other methods.

By choosing the right field research method and using modern tools to support your work, you can gain a deeper understanding of your audience, community, or social environment — and apply those insights to make more informed, impactful decisions.

‍

What Is CATI Software?

CATI (Computer-Assisted Telephone Interviewing) software is a tool used to conduct phone surveys efficiently by guiding interviewers through a structured questionnaire on a computer or mobile device. The software enables interviewers to record responses in real-time, capture open-ended feedback, and ensure consistency in survey administration.

Modern CATI systems streamline survey execution by automating question sequencing, enforcing skip logic, and providing interviewers with on-screen prompts. These platforms also integrate with telephony systems for seamless dialing, call recording, and real-time monitoring, helping organizations improve data quality and response rates.

By eliminating the need for manual data entry and question navigation, CATI software allows interviewers to focus on engaging respondents and capturing accurate insights.

The Importance of Choosing the Right CATI Software

Selecting the right CATI software is crucial for ensuring high-quality data collection, efficiency, and scalability in phone survey research. With various solutions available, it’s essential to consider the specific needs of your organization, whether you’re conducting market research, customer feedback surveys, or public opinion polls.

When evaluating CATI software, here are the key factors to consider:

• Ease of Use & Scalability – The software should offer an intuitive interface for interviewers and the ability to handle both small and large-scale projects.
• Automation & Productivity Tools – Features like auto-dialing, call scheduling, and workflow automation improve efficiency and reduce manual effort.
• Data Security & Compliance – Look for encryption, access controls, and TCPA compliance to protect respondent data.
• Integration Capabilities – The best CATI software should work seamlessly with IVR, CRM, and online survey tools to create an omnichannel research strategy.
• Real-Time Monitoring & Supervision – Live call tracking, whisper/barge-in functionalities, and interview statistics help maintain quality and adherence to survey protocols.

Choosing the right CATI platform ensures seamless data collection, improved interviewer performance, and accurate insights, making it easier to make data-driven decisions.

Top CATI Software in 2025: Compare the Best Solutions

Here we have compiled 15 CATI software to help you evaluate the software available in the market.

• Voxco 
• Forsta
• IdSurvey
• Askia
• NIPO
• Survox Inc
• Rotator Survey
• Nebu
• MRDC
• The Survey System
• GreatBlue Research
• Sawtooth Technologies
• Issues & Answers
• Marketing Systems Group (MSG)
• Precision Opinion

1. Voxco CATI Survey Software

Voxco CATI is a leading solution for large-scale phone survey data collection, trusted by research centers worldwide. Designed for high-performance and reliability, it can seamlessly integrate with IVR and auto-dialer software to boost productivity.

Voxco CATI also connects seamlessly with Voxco Online and Survey Analytics, allowing organizations to manage online, offline, and phone surveys from a single unified platform. Available in both on-premise and cloud-based deployments, it ensures easy access for remote teams and distributed call centers.

Powerful Telephony Features:

• Call Management – Streamline survey calls with automated controls.
• Click-to-Dial – Reduce manual dialing errors and increase efficiency.
• Automated Workflows – Improve interviewer productivity with pre-set call flows.
• Whisper & Barge-In – Enable real-time coaching and supervision.
• 4-in-1 Dialers – Choose from Power, Predictive, Preview, and Hybrid dialing modes.
• Skill-Based Call Routing – Match respondents with the best-suited interviewers.
• Real-Time Interview Monitoring – Track interviewer performance with live statistics.
• Automatic Call Distribution (ACD) – Optimize inbound and outbound call handling.
• Inbound & Outbound Calls – Conduct flexible, multi-channel phone surveys.

Built for compliance, Voxco TCPA Connect ensures manual dialing for survey call centers across the U.S., helping organizations adhere to TCPA regulations.

With its scalable, centralized approach, Voxco CATI empowers organizations to run high-quality phone surveys efficiently—whether for market research, social research, or customer insights.

2. Forsta

Forsta (formerly Confirmit) is a powerful CATI software solution designed to help organizations conduct large-scale telephone surveys with efficiency and precision. It offers a comprehensive survey platform that supports multi-mode research, allowing users to combine CATI with online and face-to-face methodologies.

Key Features:

• Advanced Sample Management – Optimize respondent targeting and quota control.
• Integrated Dialing Modes – Supports predictive, power, and manual dialing.
• Real-Time Interview Monitoring – Track interviewer performance and ensure quality control.
• Multi-Language Support – Conduct global research with built-in localization tools.
• Seamless CRM Integration – Sync survey data with business intelligence platforms.

Forsta is widely used by market research firms and enterprises looking to collect high-quality, structured telephone survey data while maintaining compliance with industry regulations.

3. IdSurvey

IdSurvey is a web-based CATI platform that allows organizations to conduct telephone interviews directly from a browser. Designed for flexibility and ease of use, it’s a great choice for call centers, research agencies, and institutions managing remote interviewers.

Key Features:

• Browser-Based CATI – No software installation required, works on any device.
• Predictive Dialer – Automates call handling to maximize interviewer efficiency.
• Quota & Sample Management – Easily set and track respondent quotas.
• Call Recording & Monitoring – Ensure high-quality data collection.
• Multi-Mode Compatibility – Conduct online, offline, and telephone surveys in one system.

IdSurvey’s cloud-based approach makes it an excellent option for organizations looking to scale their CATI operations while ensuring seamless remote access and multi-language support.

4. Askia

Askia is a feature-rich CATI software that enables researchers to optimize call center performance with robust management tools and an intuitive interface. Its Askiavoice module is designed specifically for telephone interviewing, offering multi-mode capabilities for a seamless transition between phone, online, and in-person surveys.

Key Features:

• Advanced Call Routing – Skill-based routing to match respondents with the best interviewers.
• Flexible Dialing Modes – Includes preview, power, and predictive dialing options.
• Real-Time Supervision – Whisper, barge-in, and monitoring features for live coaching.
• Quota & Sample Management – Maintain data integrity with automated quota controls.
• Scalable Deployment – Supports both on-premise and cloud-based environments.

Askia is trusted by market research firms and survey call centers worldwide for its customizable and highly scalable CATI solutions.

5. NIPO

NIPO is a high-performance CATI software built for large-scale telephone surveys. It provides research agencies and call centers with a centralized, cloud-based solution to manage complex survey projects efficiently. NIPO is known for its automation, scalability, and integration capabilities, making it a top choice for global market research firms.

Key Features:

• Flexible Dialing Options – Supports predictive, power, and manual dialing.
• Cloud-Based & On-Premise Deployment – Choose the setup that fits your business needs.
• Automated Interview Scheduling – Optimize calling times for higher response rates.
• Multi-Mode Survey Capabilities – Seamless integration with online and face-to-face surveys.
• Quota & Sample Management – Ensure targeted data collection with automated quotas.

NIPO’s reliable infrastructure and automation tools make it an excellent choice for organizations looking to streamline their CATI operations and enhance survey accuracy.

6. Survox Inc

Survox Inc provides enterprise-level CATI software designed for high-volume call centers. It specializes in survey automation, improving interviewer productivity, and enhancing response rates through real-time call management.

Key Features:

• Predictive & Preview Dialing – Increase efficiency and reduce interviewer downtime.
• Real-Time Sample & Quota Management – Adjust survey quotas dynamically.
• Multi-Language Support – Conduct interviews globally with built-in translation tools.
• AI-Powered Call Routing – Automatically connect the right interviewers to respondents.
• Live Call Monitoring & Coaching – Ensure quality and compliance with whisper/barge-in features.

Survox is a great fit for market research agencies, customer experience teams, and government surveys, offering a powerful and flexible platform for scalable telephone interviewing.

7. Rotator Survey

Rotator Survey is a cost-effective CATI software designed to simplify telephone survey execution. It is widely used by academic researchers, social research firms, and small-to-medium-sized call centers due to its user-friendly interface and affordability.

Key Features:

• Intuitive Interface – Minimal learning curve for interviewers.
• Multi-Mode Data Collection – Conduct online, offline, and phone surveys in one system.
• Customizable Call Scripts – Adjust surveys in real-time for dynamic research.
• Real-Time Interviewer Statistics – Monitor performance and response rates.
• Automated Data Export – Easy integration with analytics and reporting tools.

Rotator Survey is ideal for organizations that need a budget-friendly yet efficient CATI solution, offering strong customization and monitoring capabilities.

8. Nebu

Nebu offers a versatile CATI platform designed to support remote and in-house call centers. With its web-based interface, it enables researchers to conduct surveys from any location, making it a great fit for decentralized research teams.

Key Features:

• Cloud-Based CATI System – No installation required; accessible from any device.
• Advanced Call Management – Includes automated callbacks, appointment scheduling, and quota control.
• Seamless Multi-Mode Integration – Connects with online and mobile survey platforms.
• Speech-to-Text Capabilities – Transcribe open-ended responses for deeper analysis.
• AI-Driven Sample Management – Optimize respondent targeting and engagement.

Nebu is a highly scalable solution that helps global research firms, enterprises, and government agencies execute large-scale telephone surveys with precision and efficiency.

9. MRDC

MRDC provides flexible and user-friendly CATI solutions designed for market research agencies and corporate research teams. Its QPSMR CATI software is known for its cost-effectiveness, ease of use, and ability to handle complex survey logic with minimal technical expertise.

Key Features:

• Intuitive CATI Interface – Requires minimal training for interviewers.
• Automated Call Management – Efficiently handle outbound and inbound calls.
• Multi-Mode Support – Conduct phone, web, and face-to-face interviews.
• Advanced Survey Logic & Routing – Customize surveys with skip patterns and conditional logic.
• Data Export & Analysis – Seamless integration with reporting and analytics tools.

MRDC is a great choice for smaller research firms and organizations that need a cost-effective, scalable CATI solution.

10. The Survey System

The Survey System is a comprehensive CATI solution that supports multi-channel survey deployment across phone, online, and mobile research methods. It is widely used by government agencies, businesses, and universities for structured data collection.

Key Features:

• VoIP & Auto-Dialer Integration – Reduce call handling time and improve efficiency.
• Click-to-Dial Functionality – Increase interviewer productivity.
• Customizable Call Scripts – Tailor survey scripts for specific research needs.
• Real-Time Data Collection – Ensure accuracy and reduce post-survey processing.
• Detailed Performance Reports – Monitor interviewers and response rates dynamically.

The Survey System is ideal for researchers who need a versatile, all-in-one CATI software with strong automation and customization options.

11. GreatBlue Research

GreatBlue Research is not just a CATI software provider but a full-service research firm that specializes in customized telephone survey execution. It leverages advanced CATI technology to conduct accurate and compliant phone interviews for clients in government, healthcare, utilities, and business sectors.

Key Features:

• Dedicated Call Center with CATI Integration – In-house interviewers ensure quality responses.
• Multi-Language Support – Conduct research in diverse linguistic markets.
• 100% TCPA Compliance – Adheres to strict U.S. dialing regulations.
• Live Interview Monitoring – Maintain quality control with real-time supervision.
• Advanced Data Analysis & Reporting – Get actionable insights from collected responses.

GreatBlue Research is an ideal choice for organizations that need a hands-on, full-service research team rather than a standalone software platform.

12. Sawtooth Technologies

Sawtooth Technologies provides WinCATI, a feature-rich CATI system designed for large-scale market research and academic surveys. It is widely used in healthcare, social sciences, and customer satisfaction studies due to its customizable and scalable approach.

Key Features:

• Multi-Mode Interviewing – Supports CATI, online, and mobile surveys.
• LAN & Cloud-Based Deployment – Work on-premise or remotely.
• VoIP Integration – Reduce operational costs and improve call quality.
• Call Scheduling & Auto-Callbacks – Increase response rates with follow-ups.
• Custom Reporting & Analytics – Gain in-depth insights from collected data.

Sawtooth Technologies is best suited for organizations that need a powerful and highly customizable CATI platform with advanced sampling and reporting tools.

13. Issues & Answers

Issues & Answers is a full-service research firm that specializes in telephone surveys using advanced CATI technology. With decades of experience, the company offers custom research solutions for government, healthcare, and corporate clients.

Key Features:

• In-House CATI Call Center – Ensures high-quality, professionally managed interviews.
• Multi-Language Interviewing – Reach diverse respondent groups.
• Automated Sample & Quota Management – Improve survey efficiency.
• TCPA-Compliant Manual Dialing – Ensures adherence to U.S. regulations.
• Live Call Monitoring & Quality Control – Supervisors can listen, barge-in, or provide coaching.

Issues & Answers is an ideal partner for organizations that need end-to-end CATI survey execution, offering a full research team alongside powerful CATI capabilities.

14. Marketing Systems Group (MSG)

Marketing Systems Group (MSG) offers PRO-T-S CATI software, a robust and scalable solution designed for high-volume survey research. It integrates seamlessly with multiple survey platforms, making it a preferred choice for market research firms and polling organizations.

Key Features:

• PRO-T-S Dialing Integration – Supports predictive, power, and manual dialing.
• Sample & Quota Management – Real-time tracking of survey progress.
• Multi-Mode Interviewing – Combine CATI with online and mobile surveys.
• Silent Monitoring & Call Coaching – Improve interviewer performance.
• Automated Call Disposition – Streamlines call handling and response tracking.

MSG’s CATI solution is ideal for organizations conducting large-scale telephone research, offering powerful automation tools and multi-mode flexibility.

15. Precision Opinion

Precision Opinion is a leading research firm and technology provider specializing in high-volume CATI surveys. With a state-of-the-art call center and AI-powered survey management, it is used for political polling, market research, and social research.

Key Features:

• AI-Powered CATI Management – Optimizes call efficiency and data accuracy.
• Multi-Mode Data Collection – Integrates CATI, SMS, and online surveys.
• TCPA-Compliant Manual Dialing – Ensures legal compliance for U.S. call centers.
• Real-Time Analytics Dashboard – Monitor interviewer performance and survey progress.
• Large-Scale Call Center Capabilities – Supports thousands of calls daily.

Precision Opinion is a great fit for organizations that need a high-capacity CATI solution with AI-driven optimizations and real-time monitoring tools.

Selecting the Best CATI Survey Software for Your Needs

The best CATI solution is one that enables you to engage respondents effectively and collect high-quality data with ease. With a wide range of options available, it’s essential to consider factors such as usability, scalability, compliance, integration capabilities, and cost-effectiveness when making your decision.

Ultimately, the right phone survey software should align with your research objectives and organizational needs. Voxco CATI provides a powerful, flexible, and scalable solution for both small and large-scale research projects, ensuring seamless data collection, enhanced survey accuracy, and actionable insights to drive informed decision-making.

Over time dialers have evolved to ease the flow of work for contact centers. Traditionally, businesses had to upload contact lists for outbound campaigns. However, auto dialer software dials the number automatically which helps streamline the workflow of outbound contact centers.

What is Auto Dialer Software?

Automated dialer software makes outbound calls automatically by pulling telephone numbers from a list of contacts. The dialer then connects the recipient with a live agent or a pre-recorded message.

Auto dialers eliminate the need to manually dial each phone number from the list. This spares the contact center agent to focus on other tasks and on the content of the message. A wide variety of industries make use of auto dialer software such as – sales & marketing, health care, hospitality, and education.

What are the important Auto Dialer functionalities?

Auto dialers often require hardware such as a computer, active telephone line, and a voice modem. Some software providers allow businesses to host hardware into their product for free or a subscription. Other providers require them to buy and host the hardware themselves.

Auto dialer software can

• integrate directly with existing CRM software of the center; or
• built into telecom services or infrastructure software of the contact center

Auto dialer software offers an array of functionalities to take the load off of the representatives. Some of these features are common such as managing lists, initiating calls, and reporting data. Some other features that you should look for when selecting Auto Dialer Software are:

Call Disposition: to track and report the result of a call

Call Recording: to assure the quality of call conversation

Answering Machine Detection: to screen and filter out calls that go to voicemails

Call Scripting: to help agents with responses for commonly asked queries

Local Caller ID: to display local ID to contacts by setting desired location and caller ID when making calls

Top 15 Auto Dialer Software

• Voxco
• Talkdesk
• Matrix
• Genesys Cloud
• Dialpad
• Five9
• RingCentral
• PhoneBurner
• ChaseData
• CallHub
• Voicent
• contactSPACE
• Nice inContact
• Nextiva
• Aircall

#1 – Voxco

With 25+ years of experience, Voxco is the leading Research Cloud software that provides Cloud-based and On-premise dialers to help you generate successful leads and provide excellent customer experience. Moreover, Voxco’s state-of-the-art telephony system can be integrated with Voxco’s CATI phone survey software.

Voxco’s Dialer assures an improvement in the productivity of your call center by 50%. Be it work-from-home or call center agents Predictive dialing adjusts the pace of your call volume to match the availability of the agents.

The software is built to handle the workload on any scale. It is TCPA compliant which enables your agents to reach customers on the telephone as well as mobile devices. You can easily integrate with the platform’s IVR to empower the callers with self-serve options.

Voxco capabilities confirm a seamless flow of work – call recording & monitoring, call detection, intelligent call routing, and a blend of inbound & outbound calls. There are more advanced features that users can enjoy and take advantage of in Voxco.

Single-system efficiency: Voxco dialer begins dialing depending on the rules set. There is no requirement for third-party dialer integration.

4-in-1 Dialer: Preview, Power, Predictive, and Hybrid dialing modes improve the quality and speed of the calls. The 4 modes of dialing also enable you to schedule the pattern of calls per project.

Quality Control: You can monitor live calls for the purpose of quality assurance. You can also record calls to review them in the future.

• DNC numbers are also immediately filtered out of the list.
• Dialer dashboard allows supervisor to monitor productivity of each agent. You can track no. of calls handled, wrap-up time, pause and more.

Advanced Telephony Features: It is a flexible outbound calling powerhouse that comes with features like call transfer, conferencing, and audio playback.

• Call blending
• Skill set routing
• Transfer and return calls

Compatible with Protocols: Voxco Dialer supports VoIP licenses and telephony cards. The dialer supports analog and IP phones. It also connects to SIP trunks or standard T1 or E1 lines.

Flexible Pricing Options: Voxco offers flexible pricing models which are based on the requirements of organizations

#2 – Talkdesk

Talkdesk offers solutions through a single platform and helps contact centers reduce customer support costs. The software empowers a contact center with its customizable and future-proof design, helping businesses to improve customer satisfaction.

The platform has an intuitive interface and offers more than 60 integrations all in one place. It provides features such as: AI, analytics, workforce engagement, customer engagement and enterprise collaboration.

Talldesk offers multiple features to help you support your agents in the best way possible:

• Talldesk uses IVR (interactive voice response), ACD (automatic call distribution), and skill-based routing to ensure that calls only get routed to the most qualified agents who can meet the customer’s needs.
• The platform empowers the agent by displaying the caller’s name, contact history, and all relevant data on the agent’s screen in real-time. This way contact centers can support their agents to deliver a personalized experience.
• The software automatically sets up a new profile when a new customer calls.
• Talldesk comes with all needed features – call monitoring, call recording, and real-time reporting.

With its value for money, the software is easy to use for the agents. It offers three packages – Professional, Professional Plus, and Enterprise.

#3 - Matrix

Matrix auto dialer is built to suit contact centers of any size. The auto dialer software integrates with tools like CRM applications, landing pages, contact lists, and affiliate sites to improve productivity. You can also integrate your business tools using the platform’s API.

Matrix also offers many features to streamline the workflow:

• The software allows you to prioritize and improve your agent’s productivity with its reminders and callback calendars personalized for individual agents.
• The real-time dashboard allows managers to track the agents and their performance. You can see which agents are on call, duration, or waiting on calls.
• The automated triggers allow you to set up triggers to inform you whenever a lead converts into a customer.
• Matrix also provides features such as internal chat, call recording, blended inbound & outbound calls, warm transfers, wrap-up time, and more.

#4 – Genesys Cloud CX Software

Genesys Cloud is designed as an all-in-one cloud contact center to ensure that your agents can serve the customers with an exceptional experience. The auto dialer software is easy-to-use and with its intuitive interface, it helps boost agent’s performance.

Genesys Cloud offers several features to prioritize customer’s experience and agent productivity;

• Voice and digital channels allow agents to contact customers on their preferred channels.
• IVR empowers callers with a self-serve option like speech recognition and touch.
• Outbound calling – predictive, power, preview and more dialing mode- assures that agents can reach more customers and generate successful leads
• It also empowers your agents with multichannel recording, workforce management, quality management, and more features.

#5 – DialpadSupport

Dialpad is a cloud-based contact center that uses AI to empower agents with real-time customer insights. The software offers integration with Salesforce, ServiceNow, Zendesk, and more to help users onboard quickly.

Dialpad uses Voice Intelligence to monitor conversation with call transcription and live customer sentiment.

Dialpad Support offers free calls to Canada and the US. There are two packages- Pro and Enterprise

See Voxco survey software in action with a Free demo.

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See Voxco survey software in action with a Free demo.

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#6 - Five9

Five9 is a cloud contact center software providing solutions to over 2000 businesses worldwide. The platform is powered by Practical AI which enables your agents to provide customer experience via preferred channels – phone, chat, social media, email, and more.

• The auto dialer software supports a wide variety of dialing modes- predictive, preview, progress, power dialing mode, and more.
• Five9 pulls callers' information from your CRM and displays it on the agent’s screen before and during the call to help the agent offer personalized communication.
• The platform integrates with leading CRM packages like Salesforce, NetSuite, and Oracle. It also supports a blending of inbound and outbound calls.

Pricing in Five9 depends on the number of users, seats, and features used. Moreover, you can choose an annual or a month-to-month plan.

#7 – Ring Central

RingCentral is a cloud-based communication that offers communication across multiple channels to streamline the workflow. The platform ensures that agents can provide a personalized experience to every caller.

You can integrate any CRM or other back-end system with the software’s API to receive detailed information on the caller. The platform enables automatic display of caller’s past interactions, purchase history, ticket status, and more.

• Powered by inContact it offers ACD, IVR, CTI, auto dialer, and PBX.
• It also offers advanced routing to allow customers to self-solve their issues and skill-based call routing.
• You can track agent’s performance, KPIs, and customer experience with real-time dashboards.
• Leverage its Workforce Management, and schedule each agent’s schedule according to traffic, volume, training, and vacations.

RingCentral offers four packages based on per user for every month: Essential ($19.99), Standard ($27.99), Premium ($34.99), and Ultimate ($49.99).

#8 – PhoneBurner

PhoneBurner is a cloud-based software and can be accessed from anywhere by using its VoIP dialing. You can log in from your own computer and contact customers from the connected phone.

PhoneBurner offers various features to empower remote employees:

• Power Dialer
• Lead management
• Workflow management
• Email follow-up
• Dedicated admin portal
• Real-time reports and leaderboards

PhoneBurner makes it easy for you to manage contact lists and campaigns with its integrated sales CRM. It can also integrate your own CRM with Salesforce, HubSpot, Zapier, and more. The platform also offers a wide range of features such as call recording, call transfer, voicemail drop, one-touch emails, local ID tracking, email tracking, and many more.

There are three packages, price per user and per month: Standard ($126), Professional ($152), and Premium ($169).

#9 – ChaseData

ChaseData is built to support outbound, inbound, and blended contact centers. It is a cloud-based standalone contact center with customer support and service pre-built in the software.

• ChaseData includes different dialing modes – auto, predictive, preview, and progressive dialing. It also includes ACD to ensure that calls are routed based on language preference, skill, and training of the agent.
• The software offers security settings at the management level which allows managers to track campaigns.
• The auto-dialer software catalogs digital calls on the server for at least 90 days. This enables agents to review the calls later if required. The admin also has access to all the calls.

ChaseData offers three packages per user/month: Small Business ($89), Professional ($139), and Enterprise ($169).

#10 - CallHub

CallHub offers four auto-dialing modes to match requirements for every call – Predictive, Power, Preview, and Robo Dialer. Along with contact center solutions, it also offers Voice Broadcasting software and SMS Marketing software.

CallHub offers the following features to make the most out of the auto-dialer software:

• Local Caller ID
• Schedule follow-ups at a convenient time
• Monitor and join the live call for quality assurance
• Enable DNC or modify DNC list
• Skip over answering machine
• Screen and eliminate outdated and non-existence numbers.
• Segment telephone and mobile numbers

CallHub allows you to pay as you go, the pricing starts at $0.021 per call.

# 11 – Voicent

Voicent is a cloud-based call center that comes with a built-in CRM. The auto-dialer software supports both inbound and outbound calls.

It comes with an automation feature that helps streamline the workflow and track calls, campaigns, and customers.

• The auto dialer software enables your agents to deliver pre-recorded audio messages to your contact lists.
• Agents can also leave messages on answering machines in their own voice or computer-generated voice.
• Voicent also consists of features that involve text to speech to send out personalized messages. It offers – auto, predictive, preview, and progressive dialer- for the call requirement of your agents.

Voicent presents a package that begins with $19 for unlimited calls based on per user per month pricing.

#12 – contactSPACE

The contactSPACE, a cloud-based call center, is easy to deploy that comes with three dialing modes-predictive, progressive, and preview- to make outbound calling more efficient.

It is a flexible software that contains target filtering to allow agents to sort call recipients. It also allows admins to categorize prospective customers to match the skill of the agents. With its Dashboard designer, you can monitor the agent’s performance in real-time.

contactSPACE presents four packages for its clients:

• Siler tier $105 per user/month
• Gold tier $139 per user/month
• Platinum tier $175 per user/month
• Diamond tier $239 per user/month

#13 – Nice in Contact

Nice inContact helps contact centers to maximize the quality of leads and put customers first. The cloud-based contact center displays features for inbound support requests. It helps agents to communicate with the customers using multiple channels – calls, emails, chats, social media, and more.

Nice inContact offers other features such as:

• Automatic Call Distribution
• Blended Predictive Dialing
• Call Recording
• CRM integration
• IVR
• Analytics and Reporting
• The platform also offers workforce optimization – e-learning, workforce management, and hiring.

Any information for the pricing package is not available on their website.

#14 – Nextiva

Nextiva uses Go Integrator to help connect your CRM with its software. The platform supports integration with popular CRMs such as Hubspot, Salesforce, Zendesk, etc. that helps streamline outbound calls for your contact center.

While Nextiva is not a true auto dialer software provider, you can still take advantage of effective tools to streamline your outbound calls.

Nextiva offers tools that match the capabilities of auto dialers, such as;

• Its flagship VoIP platforms allow voice & video calling, texting, faxing, and team chat, to improve performance and results.
• Click to Dial: Your reps can dial directly from the contact list uploaded in your CRM. Moreover, because of the flawless data harmonization with your CRM, your reps receive detailed information on each call they handle.
• Contact Popping: The feature displays all the relevant details of the caller by pulling it out from your CRM.
• You can easily segment lists in your CRM or you can split lists in other CRMs offered by the software to streamline outbound calls.

Nextiva’s Professional package costs depending on the number of users ranging from $21.95 to $27.95 per user every month. For contact centers using CRM like Oracle or Service Now, you should opt for the Enterprise package.

See Voxco survey software in action with a Free demo.

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See Voxco survey software in action with a Free demo.

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#15 – Aircall

Aircall is an easy to set up and use, cloud-based business phone for sales and customer support teams.

The auto dialer software helps reduce agent’s workload with its Power Dialer, click-to-dial, and more cloud features. With its skill-based routing, IVR, and live call monitoring capabilities it ensures that you offer an exceptional customer experience.

It also enables call centers to integrate with CRM, Helpdesk solutions, and other required applications. Moreover, the cloud-based system keeps the remote teams connected with the call center. It allows agents to work from anywhere in the world.

Research serves as an important input of data in the decision-making processes of multiple organizations. Given this integral role of research and data collection, building a research panel becomes absolutely necessary for any organization looking to gather comprehensive market data to find answers to their research questions.

Not everyone has the aptitude and knowledge base to answer peculiar research questions. With advanced automation and a plethora of research tools to choose from, it has become an easy task for any organization to look for individuals with the capacity to provide them with accurate information that will fuel informed decisions.

In this blog, we’ll learn all the steps for building a research panel, the benefits of an online research panel, and more.

What is a Research Panel?

Research Panel is a group of well-suited people who aptly meet the criteria of eligibility to become a respondent for a particular research topic. The task of building such a panel of individuals is basically comprised of separating targeted respondents from the rest of the market and using them as research participants for nuanced market research.

The focus here is on quality and not quantity. Your panel of respondents must include specifically those individuals who can speak volumes and make a legitimate contribution to increasing your know-how about the market in the current scenario.

Including a large number of irrelevant members as respondents, on the other hand, is a compromise that hinders research quality and has no value addition. This can make decisions based on such input have minimal to no impact and can even cause a downfall as a worst-case scenario.

The benefits of using a research panel

There are certain benefits that set apart panel research from any other research style. These benefits justify the use of a research panel to carry out effective and targeted data collection.

1. Highly reliable

The use of a research panel makes the research data gathered using such a panel highly reliable and dependable. The people who provide such data have up-to-date information about the market. Such information can be used to make impactful decisions as well as the same information can be replicated as input for other relevant studies.

2. Valid information

Data collected through research panels are highly accurate. The inputs that are gathered provide a cohesive overview of the research subject, which makes the analysis actionable.

3. Quick data collection

Panel research provides organizations with the freedom to use a small sample to gather all the data they need. The rigorous selection and screening of the panel members make them highly representative of the actual target market.

This eliminates the need for organizations to look for a large number of panelists. Moreover, the distribution and collection through online channels allow the collection of responses within hours.

4. Unbound research

With experts and professionals as panelists, organizations have the freedom to dive into technicalities to narrow the field of study. The use of jargon and field-specific terms can easily be done without causing ambiguity or confusion among the respondents. With this level of research, organizations are easily able to conduct nuanced research, identify pain points and come up with optimal solutions to complex problems.

5. Cost savings

Conducting research using a research panel is more pocket friendly than using any other sample of the population that might or might not provide you with the correct information. Organizations can choose to minimize sample size due to low sampling bias.

Moreover, brand-related surveys use brand advocates as respondents who volunteer for research without any requirement of incentives or rewards. Their general interest levels in the brand and its products generate authentic data without any additional cost.

How to build an online research panel?

The process of building an online research panel is quite detailed and involves several steps. In order to build an effective research panel, all the steps must be followed carefully.

Steps for building a research panel

1. Defining your research objectives
2. Recruiting participants
3. Screening and qualifying participants
4. Establishing communication channels
5. Incentivizing participation
6. Conducting research studies
7. Analyzing and reporting data

Let’s deep dive into all the steps to build an online research panel:

Step 1: Define your research objectives

Before you begin building your panel, you need to define your research objectives. What kind of data do you want to collect? Who is your target audience? What research methods do you plan to use? This information will help you identify the characteristics and criteria you need for your panel.

Step 2: Recruit participants

Recruiting panel participants is a meticulous activity.

You can recruit participants for your panel through various channels, such as social media, online advertising, and email campaigns.

Let’s review some of the most common channels of panel recruitment:

1. Email

This is one of the most common and effective channels of recruiting panel members. Emails generate a lot of commercial traffic, which can be contacted for creating panels. With automated email services, emailing potential panelists and enquiring for relevant information is easier than ever. It generates good leads as well as prompt replies that make it a highly efficient and viable option to be used as a panel recruitment channel.

2. Social media

The reach of social media has expanded far and wide. The worldwide user base of social media platforms such as Facebook, with over 2 billion users, and Twitter, with over 200 million users, is indicative of the kind of reach that can be generated using such platforms.

Organizations can engage with specific individuals using such platforms where the frequency of activity is very high. This makes these platforms highly reliable for generating quick responses. Maintaining an active social media presence and monitoring can go a long way in filtering users that show a designated behavior and in boosting the online brand imag

3. SMS

Short messaging services are the most widely used facility. It is a great medium to catch user attention and lure them to be a part of research panels. Survey links and invites can easily be shared among a large mass of audience through SMS facilities. It does not ask for an online presence and can be shared with anyone owning a mobile device. Brief introductions about the company and the research can be given using the multi-language functions that are provided in survey software platforms. This enhances user understanding and reduces chances of confusion.

4. Website

Website traffic can be scrutinized and nudged to join research panels. Companies have a large amount of direct and indirect traffic that visits their websites to accomplish multiple objectives such as customer service, increasing awareness, registering complaints, or addressing queries.

Using targeted landing pages and website pop-ups, companies can effectively push this online audience to join research panels. This will also have the additional benefit of recruiting brand advocates and customers as panel members, thus increasing authenticity and minimizing the need for incentivizing.

Voxco panel members are recruited through different means from trusted institutions that provide verified people best suited for any research requirement.

You can also use panel management software to help you automate this process.

You can also use panel management software to help you automate this process.

Step 3: Screen and qualify participants

Once you have recruited potential participants, you need to screen and qualify them based on specific criteria.

This step involves defining the criteria that each individual must meet in order to be qualified as a panel member for a particular study. This may include demographic information, interests, and behavior.

These criteria are then converted into a concise survey that is sent out to multiple databases of panelists. On the basis of their answers, a limited number of well-suited individuals get qualified as fit respondents.

It is imperative that all aspects are carefully deliberated over and covered to narrow down the eligibility criteria. This way, it will be easier to choose respondents who are more representative of the target population.

Step 4: Establish communication channels

You need to establish communication channels with your panel members to keep them engaged and informed. This can include email, social media, or online messaging platforms.

Step 5: Incentivize participation

Offering incentives, such as cash rewards, gift cards, or other prizes, can help encourage panel members to participate in research studies.

Step 6: Conduct research studies

You can use various research methods, such as online surveys, focus groups, and product testing, to collect data from your panel members.

Step 7: Analyze and report data

Once you have collected data, you need to analyze it and report your findings. This can involve using analytics software and data visualization tools to identify patterns and trends.

Overall, building an online research panel requires careful planning and execution. By following these steps, you can build a high-quality panel that meets your research objectives and provides valuable insights into your target audienc

Panel Management

Once you’ve selected your panel members, it is very important to keep them engaged. After building a research panel, you need to update it using a custom online research panel constantly. Panel management software is associated with the continuous creation and maintenance of panels. Customized profiling, continuous interactions, provision of timely incentives, and other activities all come under the purview of panel management.

Panelists, esp. customers, are interested in two-way interactions with the organizations. There is a need to come up with new and innovative practices to maintain panel members so that they don’t lose out their interest and the quality of research can be maintained.

FAQs

What is a research panel?

A research panel or custom online research panel is a group of dedicated respondents who agree to contribute their feedback and insights to a particular research. The members of research panels, also called panelists, are recruited by research firms via social media, websites, emails, etc. Most market research firms use research panels to gather accurate and reliable data for product development, social welfare, health infrastructure, etc.  

Research panelists are often given incentives such as cash rewards or gift cards to keep them invested in the process of research and boost active participation.

What are some common uses of research panels?

The most common use of online research panels is to gather accurate data for a study from a targeted group of customers that have been recruited based on various factors. This data ensures that the findings of the study are statistically significant and representative of the population they are studying.

Here are some of the common uses of a market research panel:

1. Gathering feedback on new products or services: Before launching any new product or service to the public, companies can use research panels to test their appeal. By doing so, they can get feedback on features, pricing, packaging, and other aspects of the product or service.

2. Understanding consumer behavior: Companies can also use research panels to better understand consumer behavior by collecting data on things like purchasing habits, brand preferences, and consumer attitudes. Then, they can use this information to build marketing strategies and accelerate product development.

3. Tracking trends: Another thing that research panels can help companies do is track trends in consumer behavior and changes in preferences over time. This can be valuable for companies that want to stay ahead of the curve and adapt to changing market conditions.

4. Identifying market opportunities: Online consumer research panels can help companies identify new market opportunities by gathering information on consumer needs and preferences. This can help companies develop new products or services that meet unmet needs in the market.

5. Conducting competitive analysis: Another amazing use of research panels is analyzing the competition. Gathering information on competitors, including their products, marketing strategies, and customer base can help companies identify areas where they can differentiate themselves and gain a competitive advantage.

What is panel management software?

Panel management software is a type of software used by organizations to manage and maintain their research panels. It is designed to automate many of the tasks involved in panel management, such as participant recruitment, screening, communication, and data collection.

Also known as online consumer research panels, panel management software typically includes a range of features, such as:

1. Participant recruitment: Panel management software can help organizations recruit participants for their research panels through various channels, such as email campaigns, social media, and online advertising.

2. Screening and qualification: Panel management software can screen potential participants and assess their eligibility based on specific criteria, such as age, gender, location, and interests.

3. Communication: Panel management software can help organizations communicate with their participants through various channels, such as email, SMS, and social media. This can include sending notifications about new research opportunities, updates on study progress, and incentives.

4. Data collection: Panel management software can automate the process of data collection through various methods, such as online surveys, focus groups, and product testing.

5. Reporting and analytics: Panel management software can generate reports and analytics based on the data collected, helping organizations gain insights into their research panels and make informed decisions.

Panel management software can be used by a wide range of organizations, including market research firms, academic institutions, and government agencies. Automating many of the tasks involved in panel management can save organizations time and resources while ensuring that their research panels are well-managed and productive.

The process of collecting market intelligence is a crucial one , especially when the organizations carrying it out rely on it to make informed business decisions. As a result , gathering market data in a quick and efficient manner becomes the need of the hour. Companies need to optimize their approaach to data collection in way that reduces their effort and provides them with qualitative input that assist intelligent follow-up actions.This can be easily achieved through internet panel surveys that not only provide organizations with the ability to gather quick data points within specified time frames but also recruits individuals with the right knowledge that increases the efficacy of the research process. This fast research mechanism even lets companies take advantage of opportunities that present itself in the market before the ccompetition , hence , allowing them to develop a stronger footing and cash in on growth opportunities.

Internet panels : The right respondents to your questions

Internet panels are specialized individuals who are equipped with the relevant information to answer specific research questions in the best possible manner. These people have high experience and intelligence in particular fields of organizational interest. This makes them highly eligible to provide prompt answers and deep insights that can serve as an impetus to the functioning of organizations. For example: for concept studies of products such as Kindle’s Fire tablet , the internet panel is likely to consist of low income working employees or students with a need for a tablet ,to carry out their day to day activities , within an affordable price range. Regular e-book readers and Amazon members wishing to integrate all their entertainment and work related actvities is another niche market that the product will appeal to and so , they must be consulted for authentic feedback that can be used to tailor make the product for the target audience.Internet panels allow organizations to hand pick the individuals that they'd like to carry survey for specific information. This allows the organisations to conveniently select the right people in the right number without any geographical restrictions. These answers then get combined into a cohesive overview of the topic of research through useful analytical tools that are designed to treat and summarize different types of information .

Advantages of using internet panel surveys

The benefits listed below make a good case for using internet panel surveys :

Convenience :

Internet panel surveys are meant to offer convenience with quality. Surveys are designed and distributed through multiple channels with vast audience traffic that engage high number of relevant respondents while collecting intelligence in a quick manner. Organizations are not required to put in extra resources or effort to look for eligible respondents . Information gets sourced through multiple respondents without much hassle . Internet panel surveys , in this sense , provide a great deal of insights at minimal effort.

Highly representative :

The respondents in an Internet Panel Study are highly aware about the current market trends and customer preferences . Their answers and suggestions are much more representative of the actual market sentiment. This allows organizations to extract maximum information using a sample of participants. This reduces sampling bias and makes the implementation of modifications much more easier as it helps gain ready market acceptance . Organizations need not search for specified individuals that meet the eligibility criteria as such work can be feasibly outsourced

High-quality responses :

The high expertise of the respondents in the study helps gain quality insights . By quality insights , we mean that respondents are able to answer based on up to date market information and their own experience as well as researchers get to explore additional areas without worrying about the respondent's levels of understanding. The feedback provided by such respondents is authentic and can be trusted to deliver in terms of market results.

Economical :

As American author Seth Godin puts it : Everyone is not your customer. By spending on surveying large samples of data that might or might not help , you skim through the crowd to identify respondents that are fit and eligible to answer your questions. Moreover , you get to reach these individuals not through traditional methods that make the data collection process slow and tedious , but by accessing data throughout the world without being restricted by geographical barriers. This results in increased saving and increased earnings as a result of less cost and increased revenue from products modified to meet customer expectations , designed and improved using meticulous research .

Technical research :

Business research and market studies require respondents who can answer questions regarding consumer behaviour , customer psychology , market trends and many more highly technical areas of functioning which not any person with a generalized familiarity can answer. For specific studies , there is a requirement of experts in specialized fields who have been studying brand or customer specific behaviour for long periods of time and can back up claims with hard facts and figures . Traditional methods may not be able to provide you with professionals that make your research more concentrated. The researcher can easily dive into deeper aspects and use technical jargon without running the risk of confusing the respondent.

Panel Management

You've recruited a panel of individuals best suited for a particular research topic. Is it fair to contact them only when the organization is looking for answers?Maintaining panels of respondents is all about engagement. Panelists are interested in engaging in a dialogue with the organizations they are assisting. Sometimes , this lack of engagement forces the respondents to drop out of studies even when such studies are accompanied by incentives and rewards . This is particularly true for brand related studies where respondents volunteer to take part in research to help out the brand that they love or have shared a long journey with. Naturally , these people becomes the first choice for becoming a part of the respondent panels . But the lack of interaction can turn these brand advocates into passives or even detractors if the brands fail to meet their expectation levels in terms of generating engagement .So apart from surveying customers to know what they think about you , ask them to furnish you with information about them. This helps in creating database of panels. Further , using a feedback or open messaging mechanism makes panelists feel valued as well provides them with an open platform to express themselves freely . It sends a message that the organization is actually interested in listening and acting upon what their customers have to say which prompts these customers to put their best foot forward and be as comprehensive as possible while participating in the research.

How to recruit survey panels using Voxco?

Voxco actively surveys and manages panel of respondents using Voxco Panel management system that integrates seamlessly with Voxco online . Selection and screening takes place that gathers 90 data points from each individual panelist. Research is distributed and collected within hours through an efficient distribution and collection process. Logic functions ensure error minimization to maintain the accuracy and authenticity of data. These specializef panels are carefully selected to meet the peculiar needs of organizations in the best possible manner.Explore Voxco Survey Software