Today marks the beginning of an exciting new chapter for our industry and for the teams behind Discuss, Voxco, and Ascribe.  

By coming together, we’re creating something I believe the research world has been waiting for: a connected system that unites qualitative depth, quantitative scale, and AI intelligence in one flow. It’s the next evolution in how we understand people and how we make decisions with confidence.  

Bringing these teams together feels less like a merger and more like completing a puzzle with every piece finding its place to create a bigger picture of how research should work.  

Discuss brings the art and empathy of qualitative research -- the ability to see what people feel and why -- and pairs it with world-class AI innovation that makes that understanding faster, richer, and more scalable than ever before. Voxco adds the scientific rigor, reach, and credibility of decades of quantitative expertise, including the precision that ensures insight is both grounded and representative. And Ascribe contributes the power of AI analytics, giving us the connective tissue that turns language into structure and structure into clarity.  

Why We Chose the Discuss Brand  

We chose the Discuss name because it represents what we deeply care about: genuine human understanding. The Discuss brand already stands for quality, innovation, and empathy. It captures the essence of what research should be: a dialogue, going beyond a dataset.  

As a team that has spent years in the quant world, we’ve seen how easy it is for technology to make research efficient but impersonal. What I love about Discuss is that it’s the opposite. It keeps people at the center, even as AI accelerates the work around them. That balance between speed and humanity is the foundation for where we’re going next.  

A New Opportunity

When we brought together Voxco and Ascribe in 2024, we began to glimpse what was possible when quantitative rigor met the nuance of qualitative understanding. And when Discuss joined us, that vision expanded into something far greater, a new horizon where insight moves at the speed of curiosity. Together, we’re creating a world where technology illuminates meaning. Our new opportunity is clear and full of purpose: to give every researcher the superpowers to turn curiosity into clarity.

Gratitude to Simon Glass and the Discuss Team  

I want to take a moment to express my deep gratitude to Simon Glass and the entire Discuss team. They’ve built something truly special: a company defined by elegance, empathy, and relentless customer focus. I’m thrilled that Simon will continue to work closely with me and the full Discuss leadership team as an advisor. In my new role as CEO of Discuss, his partnership and support will ensure that the spirit and excellence that define Discuss remain at the heart of everything we build together.  

The Vision and Support of Terminus Capital Partners  

This milestone wouldn’t have been possible without the vision and partnership of Terminus Capital Partners (TCP). Their belief in the power of modern, integrated research technology gave us the ability to evaluate dozens of potential partnerships  and to pursue the ones that could truly transform the industry. Discuss clearly stood apart not only for its innovation and leadership in AI, but for its commitment to customer success and its human-first approach to technology.  

The Power of AI: Giving Researchers Superpowers  

AI is the foundation for a new era of research. It’s what allows teams to see more, connect more, and decide faster, without losing the human context that gives data meaning.  

What excites me most is what AI unlocks for serious researchers. The combination of Discuss, Voxco, and Ascribe is giving them something they’ve never had before: the ability to get quality answers they can trust by moving fluidly between depth and scale, from conversation to quantification, all inside one system built for clarity and connection.  

With Discuss, we bring an AI-powered platform proven to deliver both speed and human depth. Our agents for interviewing, insights synthesis, and project design already enable teams to run global research at the pace of decision-making. Whether studies are human-led, AI-moderated, or a blend of both, Discuss turns qualitative insight into an always-on source of learning.

With Voxco, we add the quantitative engine with our legacy of expertise in survey design, data collection, and automation that give researchers the reach and statistical rigor to validate what they see.  

And with Ascribe, we integrate advanced AI analytics including automated open-end coding, sentiment analysis, and cross-project intelligence that turn words into patterns, patterns into predictions, and predictions into action.  

Now picture these capabilities working as one system.  

A researcher frames a question and the system does what used to take multiple tools and teams. Voxco’s survey engine finds and fields the right audiences across channels and geographies, capturing the quantitative signals that ground every decision. Discuss’s AI Agents help them launch human or AI-moderated interviews to uncover the stories and emotions behind those numbers. Ascribe’s analytics then connect it all, decoding open-ends, mapping sentiment, and surfacing patterns that tie what people say to what they do.  

In a single environment, researchers can design, collect, and connect, moving fluidly from exploration to validation, from data to understanding. It does more than analyze information. It learns from it, enriching the next question and deepening every answer.  

This is just the beginning.  

Click here to read the full press release.

Daniel Graff-Radford  

CEO, Discuss