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The quality of your survey results depends on the kind of questions you ask in your survey. Close-ended questions can get you desired results.
Close-ended questions are the survey questions that begin with “Can,” “Did,’ ‘Will,’ or “Have.” They are mostly seen in the form of multiple-choice questions, in which respondents select from a predefined selection of responses.
To answer a close-ended question, respondents choose from a limited number of options, typically multiple-choice questions with a one-word response, ‘yes’ or ‘no,’ or a rating (e.g., from strongly agree to strongly disagree). They are more appropriate for quantitative research, where respondents’ reactions make them less prone to disengagement.
Closed-ended questions allow for a limited number of replies and are ideal for surveys since respondents can submit their answers with a single click. Having learned what closed-ended questions are, let us look at the types of closed-ended questions.
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While conducting a survey, you must opt for the best type of survey questions depending on the objective of your survey.
Let’s explore these types in detail.
These are among the most common survey questions. They let you choose one or more alternatives from a predefined list of answers.
This question type is simple to use, offers detailed data to evaluate, and presents mutually exclusive options. Because the response selections are set, your respondents will have an easier time completing the survey.
The question in rating scale questions (also known as ordinal questions) presents a scale of answer alternatives from any range (0 to 100, 1 to 10, etc.). The respondent chooses the number that best expresses their response.
This closed-ended question type has just two potential responses, which are often presented to survey participants in the following manner: Yes or No, either True or False, Agree or Disagree, and Fair or Unfair.
Dichotomous questions are an excellent way to explain someone’s viewpoint or comprehension of something, with receivers delivering unequivocal-either one way or the other-replies.
Ranking questions are a form of a survey question that asks respondents to rate a set of responses in order to provide quantitative research data.
This type of question allows respondents to indicate which things they prefer the most and least. It has a closed-ended scale that permits only certain variations to be compared.
Likert scales are simple to use since the respondent can see how strongly they feel regarding a specific issue. The researcher generally assigns each choice a number.
The following are the ideal situations where closed-ended questions are used. Let’s have a look.
This may appear counterintuitive, but there may be times when you want to limit the number or types of responses you receive. It improves the reliability of your data collection and, as previously said, makes it easier to measure and interpret the information you obtain.
Closed-ended questions are frequently used to gather information about respondents. They generally respond in a shorter time. When the sample population of responders is large, close-ended questions function well.
Closed-ended questions have highly unique responses; these responses can be used by assigning a value to each answer. This allows for a simple comparison of replies from various people, allowing for statistical analysis of the data collected.
Some of the examples of closed-ended questions are:
2. Where do you think we can improve our services?
3. How would you rate our product on a scale of 1-5?
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The main advantage of closed-ended questions is they are quantifiable, so you can convert them into charts, graphs, and percentages.
Let us explore some more advantages of closed-ended questions below:
Open and closed-ended questions are the most prevalent forms of survey questions in analysis, which is why they are most commonly used to collect data in a survey. Despite the fact that open-ended and closed-ended questions appear to be completely different, many observers confuse the two.
Close-ended questions let the analyst collect statistical information, which may be used as quantitative data, whereas open-ended questions are used to acquire qualitative data. Open-ended inquiries provide greater insight into the thoughts of the responders.
Respondents take longer to respond to open-ended questions as such questions demand that respondents offer extensive summaries of their views.
Whereas participants can respond to closed-ended questions in less time because they are concise and to the point. Closed-ended questions already have alternative answers. So all the respondents have to select the one that best represents their viewpoint.
Learn more about closed-ended and open-ended questions.
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