Voxco partners with MarketSight for industry-leading analytics and reporting
October 25, 2018
Analytics / Market Research
Voxco is a powerhouse in survey data collection software. Even so, like virtually all technology companies, we also rely on select partners to continually improve our products and services.
We choose partners based on their strong expertise in a specific domain and their ability to add complementary capabilities to Voxco’s survey platform. Our most recent partner does just that.
We are pleased to announce that we have formed a strategic partnership with MarketSight – a leader in data analysis and visualization software, designed specifically for survey researchers. We feel this move gives Voxco clients the best of both worlds – industry leading survey software coupled with powerful analytics capabilities – all in one platform.
Voxco announces integration partnership with MarketSight to streamline survey data collection and insights creation.
Voxco, an industry leader in survey software solutions, today announced a strategic integration between its data collection platform and the MarketSight data analysis and visualization system. This partnership leverages each company’s unique strengths to enhance how customers are served and expand consumer reach.
Market research firms and insights departments are under constant pressure to gain insights at a faster pace and efficiently share key findings with different groups. The newly integrated solution provides researchers an end-to-end system to meet those challenges. Researchers can now collect survey data through any of Voxco’s many survey modes – CATI, Online, Mobile Offline, IVR – and then seamlessly run analysis and reports in an advanced application. The integrated solution will be available as Voxco Analytics in the Voxco survey platform.
Chris Modzelewski, CEO of MarketSight explains:
Voxco’s proven track record in data collection fits perfectly with MarketSight’s expertise in data analysis and visualization. Clients need both aspects to generate real value from their insights. Under this partnership, Voxco customers will possess the ability to efficiently move from data collection to insights by leveraging our respective industry leading platforms.
Commenting on the partnership, Voxco CEO Raymond Cyr shared:
“We are always looking for partners who can add value to the products and services we provide customers. In MarketSight we have found a great partner. They offer powerful reporting, analytics, and visualization capabilities that are a perfect complement to our data collection strengths.”
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