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Global Omnichannel survey platform leader Voxco acquires Actify Data Labs, a True North Company

The move accelerates Voxco’s vision of becoming a leading actionable insights provider by augmenting it’s survey platform with advanced analytics and AI


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Voxco, a global leader in cloud and on-premise omnichannel survey software, today announced it has acquired Actify Data Labs (a True North company), an end-to-end data and analytics platform.

The power of the Actify platform will be a key element in strengthening Voxco’s experience management offering. With Actify’s Artificial Intelligence & Machine Learning capabilities, companies will be able to deliver tremendous business outcomes like enhancing revenue by driving loyalty & maximizing customer lifetime value.

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Funding for the acquisition comes from Pivoton Capital, a current syndicate of Canadian and U.S. private equity investors. 

“The board of directors and I are extremely excited to embark on this next phase of growth at Voxco. Our mission at Voxco is to transform the actionable insights industry and remove the technological barriers for professionals to enable a seamless research technology experience. 

Combining forces with Actify will create a perfect mix of capabilities to fuel the future of experiences for companies. This will enhance our Customer Experience Management offering globally.”, said Sumit Aneja, CEO of Voxco.

With digital adoption on the rise, rapidly changing customer preferences and data fragmentation are emerging as major challenges for businesses. To tackle these, Voxco’s new offering will enable companies to create a single source of truth by unifying data from different sources. It will help brands democratize data with ease, uncover insights faster & take better strategic decisions. 

“AI is revolutionizing the customer experience landscape. Data is the heart of AI and the fuel to drive new age omnichannel customer experience platforms. We are thrilled to be part of a global leader like Voxco where our technology will play an integral role in reimagining the research technology, survey and customer experience platform of the future”, said Hindol Basu, CEO of Actify Data Labs.

“We feel extremely excited to be part of the journey in creating the next generation customer experience platform. The functional breadth, scalability and technology leadership of our platform can be leveraged to the fullest as part of our journey with Voxco.” said Bijoy Khandelwal, COO and Chief Architect of Actify Data Labs.

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About Voxco

Voxco is a global leader in omnichannel cloud and on-premise enterprise feedback management solutions. The company provides market research organizations, government & government agencies, universities and global corporations with a platform to collect data anytime and anywhere via online and mobile surveys, over-the-phone interviews, or face-to-face offline surveys. Voxco services more than 450 clients in over 40 countries.

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About Actify Data Labs

Actify Data Labs is a data platform and AI company. Actify’s comprehensive data platform and AI solutions provide a single platform to navigate every step in the data journey. Actify helps organizations in managing churn, enhancing customer lifetime value, reducing credit risk and making sense of unstructured text and image data. Since the launch of the platform in 2019, more than 17 organizations use Actify’s platform to drive business value from data.

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