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A research methodology is an outline of the procedures, methods, and techniques employed in a research study for the collection, analysis, and interpretation of data. Research papers contain a section dedicated to the research methodology of the study conducted. This section allows readers to evaluate the reliability and validity of the study.
Within this article, we will dissect some of the most common research methodologies employed in research to understand when they are used and what their individual characteristics are.
Conducting exploratory research seems tricky but an effective guide can help.
There are three key approaches that are commonly used in research and they are:
The quantitative research methodology is employed when the data being gathered is quantifiable and can be used to perform mathematical, statistical, or computational techniques. Some commonly used quantitative methods of data collection are surveys, online polls, and questionnaires.
A few characteristics of quantitative research are:
Qualitative research generally deals with textual data and focuses on words and meanings. When using this research methodology, data is gathered using open-ended and conversational communication. Qualitative research is often used in market research as organizations not only want to understand what customers are doing but why they are doing it. This allows them to get a comprehensive understanding of their target market so that effective advertising strategies can be implemented.
A few characteristics of qualitative research are:
Researcher/Moderator Plays an Important Role: When gathering data for qualitative research studies, the researchers and moderators play an important role in influencing the reliability and quality of the data gathered. Additionally, qualitative data is more subject to interpretation than quantitative data and therefore the researcher’s observations and interpretations will significantly affect the quality of the study.
As the name suggests, the mixed method approach uses elements of both, the quantitative research methodology and the qualitative research methodology. By combining the two, the mixed-methods methodology helps produce a more comprehensive and holistic picture than a quantitative or qualitative study individually.
A few characteristics of the mixed methods research methodology are:
A research methodology is the part of a research paper that outlines the techniques and procedures that were employed by the researcher while gathering and analyzing data for the research paper.
In research papers, the research methodology is placed after the introduction and before the results and conclusion.
Some characteristics of the qualitative research methodology are:
The mixed-methods research methodology employs elements of the quantitative research methodology and the qualitative research methodology.