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Flex matrix SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents What do you mean by a flex
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Take a peek at our powerful survey features to design surveys that scale discoveries.
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Find the best survey software for you!
(Along with a checklist to compare platforms)
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We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
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Learn how to Combine NPS® with other metrics to reveal insights that are not apparent when looking at individual measures
Looking for the best NPS® survey software? Look no further! In this article, we’ve listed the 20 best NPS® software & tools you can use to create NPS® surveys and improve customer satisfaction.
But before we dive into the list, let’s answer some NPS-related questions.
NPS stands for Net Promoter Score. It is a customer satisfaction metric used by businesses to gauge how satisfied or unsatisfied their customers are. This metric is considered an indicator of customer loyalty and the overall health of a business.
In simple words, NPS® survey software is a tool used to create NPS® surveys- a type of customer satisfaction survey. NPS® or Net Promoter Score® is an important metric that organizations track to measure and improve customer satisfaction.
NPS (Net Promoter Score) surveys are commonly used in business and customer service contexts to measure customer loyalty and satisfaction. The primary purpose of NPS surveys is to assess how likely customers are to recommend a company’s products or services to others.
Here are some of the most common uses of NPS surveys:
Customer Loyalty Measurement: NPS surveys help companies gauge the level of loyalty their customers have. Customers more likely to recommend a product or service are usually more satisfied and loyal.
Customer Satisfaction Assessment: The likelihood of recommending a product or service is often tied to customer satisfaction. High NPS scores generally indicate high levels of satisfaction, while low scores may suggest areas for improvement.
Identifying Promoters and Detractors: NPS surveys categorize respondents into three groups: Promoters (those who give a high score), Passives (those who give a moderate score), and Detractors (those who give a low score). This classification helps companies understand their customer base better and target efforts to improve customer experience.
Feedback Collection: Along with the numerical score, NPS surveys often include an open-ended question asking customers to provide feedback on what they like or dislike about the company’s offerings. This qualitative information can be invaluable for making improvements.
Competitive Benchmarking: NPS allows companies to compare their scores against industry benchmarks or competitors. This helps them understand where they stand regarding customer loyalty and identify areas that need attention.
Strategic Decision-Making: NPS data can influence strategic decisions. If NPS scores are consistently low, companies may prioritize initiatives to enhance customer satisfaction and loyalty, potentially leading to improved business performance.
Employee Performance and Engagement: NPS scores can also be tied to employee performance and engagement. Happy customers are more likely to have positive interactions with employees, and employees often take pride in working for companies that are well-regarded by customers.
Predictive Value: NPS scores can have predictive value for future business success. Research has shown a correlation between high NPS scores and growth in customer retention, referrals, and revenue.
Longitudinal Analysis: Companies often conduct NPS surveys regularly to track changes over time. This allows them to monitor the impact of changes in their products, services, or customer service efforts.
While NPS is a crucial metric, there are various online survey tools available that cater to different types of feedback and insights. Knowing which one to choose can be a game-changer for your business.
For your business to thrive in the long run, it needs to increase the customer lifetime value, for which you need to analyze customer satisfaction. Loyal customers are likely to stay with your business longer and also bring in more customers via word of mouth. And Net Promoter Score® is an excellent measurement of your brand’s word-of-mouth potential and positive image.
NPS® surveys provide even more actionable insights when integrated with other software you already use and advanced targeting — something for which specialized NPS® software is uniquely suited.
So, an NPS® survey software helps you measure customer loyalty and ask in-context, unobtrusive questions to the point that they delight customers!
To convince you even more, we have listed the top benefits of using NPS survey software in our next section.
One of the major benefits of using NPS survey software is that it streamlines collecting, analyzing, and acting upon customer feedback, leading to more informed decisions and better customer satisfaction management.
The top benefits of using NPS survey software are:
Putting together a list of the best NPS® survey software & tools was no easy task. There is a sea of an infinite number of NPS® survey tools available on the internet, but not all are the best.
So, we chose 20 tools based on the factors that impact the decision of choosing an NPS® survey tool the most which are:
Learn how to Combine NPS® with other metrics to reveal insights that are not apparent when looking at individual measures
When it comes to finding the right NPS® software, there are tons of survey solutions that you’ll find in the market. So, it is natural to get lost. This is why we made you the list of 20 best NPS® software you can choose from to help you choose the right NPS® software.
Software | Pricing | Free Trial | G2 Rating |
Voxco Survey Software | Available on request | Not available | 4.3 stars |
Qualtrics | Available on request | Available | 4.55 stars |
SurveyMonkey | Starts at ₨ 1,550 / user/month | Not available | 4.4 stars |
SurveySensum | Starts at $49/month for 2,000 | Available | 4.7 stars |
Qualaroo | $80 per month (billed annually) | Not available | 4.4 stars |
StatisMeter | Starts at $49/month for 300 | Available | 4.9 stars |
Typeform | Starts at 100 responses @ 25 USD/monthly | Not available | 4.5 stars |
Get Feedback | Available on request | Available | 4.5 stars |
InMoment | Available on request | Available | 4.6 stars |
Delighted | Starts at $224/month for 10,000 surveys/5 campaigns | Available | 4.85 stars |
SurveySparrow | Starts at $99+/month for 1,000 surveys/3 campaigns | Available | 4.6 stars |
AskNicely | Varies based on business | Not available | 4.65 stars |
Zonka Feedback | Starts at $79/unlimited online responses surveys/4 device licenses | Available | 4.5 stars |
YesInsight | Starts at $20/month for 1,000 surveys/5 campaigns | Available | 4.9 stars |
Hotjar | Starts at €31.00 (100 Daily sessions) | Available | 4.3 stars |
Promoter.io | Starts at $0/month for 250 surveys/unlimited users | Available | 4.5 stars |
Textline | Starts at $89.97+/month | Available | 4.4 stars |
Survicate | Starts at $0/month for 25 surveys/unlimited campaigns | Available | 4.5 stars |
Retently | Starts at $79/month for 10,000 surveys/3 campaigns | Available | 4.95 stars |
ProProfs Survey Maker | Start at $0.05/response | Available | 4.65 stars |
Now that you’ve glanced at the pricing and rating, it is time to deep dive into the details of the 20 best NPS® software.
Voxco Survey Software allows organizations to create different types of surveys, including NPS® surveys. Using the NPS® survey template, users can create surveys to assess customer satisfaction. The software recently introduced an NPS® dashboard that automatically pulls all the survey data and arranges it in different visual charts for deeper analysis.
Voxco lets users create omnichannel surveys to gather customer feedback and integrate with Salesforce for automation. With Voxco’s NPS® surveys, users can easily gather customer feedback, identify promoters & detractors, analyze market trends, benchmark factors for a good NPS® , and track the progress of their customer experience efforts.
Pros:
Cons:
Pricing | Minimum Commitment | Free Trial | Customer Service | Review score |
Available on request | 5000 survey completes | Not available | Live chat, email, and phone support | 4.3 stars (51 reviews) |
Voxco is recognized as a Leader in survey software by G2
Unlock key drivers of customer satisfaction with Voxco
Qualtrics is an NPS® survey software that helps you measure, analyze, and improve your Net Promoter Score®. It allows you to measure NPS® at any customer touchpoint via any platform or channel, such as SMS or email. The Qualtrics NPS® tool includes their Predict IQ feature, which couples NPS® and operational data to predict customer behavior.
This report helps you find which individuals are at the highest risk of churning. Qualtrics also features role-based dashboards to ensure the right people on your team get the customer information they need to enhance CX and loyalty.
Now, if you are an existing Qualtrics customer who’s looking for a switch, then you may want to take a look at this alternative to Qualtrics.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
Not listed on their website | Not listed on their website | Yes, a free plan lets you collect 100 responses and operate one NPS® or other surveys. No expiration date. | Live chat, online, in-person training, webinars, knowledge base, on-demand Basecamp training | 4.55 stars (2894 reviews) |
SurveyMonkey is a popular online feedback and one of the best Net Promoter Score® tools, which allows people to turn their feedback into actionable decisions and drive growth. It has tons of features and an easy-to-use interface to help you get started with it easily.
SurveyMonkey features a lot of collaborative and configurable attributes that make it an ideal survey solution for many different occasions. It even comes packed with a range of security features to aid data security.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
Plans starting at ₨ 1,550 / user/month Starting at 3 users, billed annually | No information | Not available | Help bot, 24/7 email support, phone support | 8.0 out of 10 (967 reviews) |
Related: Best SurveyMonkey Alternative
SurveySensum is a powerful NPS® survey tool that helps you make customer feedback actionable. The tool lets you determine when to conduct a survey, what questions to ask, how to interpret results, and prioritize actions to assist you in focusing on your business goals.
Using this free NPS® tool, you can analyze data with real-time, journey-based dashboards and identify customer issues with a sentiment analysis feature.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
Free/month for 100 surveys/3 campaigns $49/month for 2,000 surveys/unlimited campaigns $199/month for 10,000 surveys/unlimited campaigns Enterprise plan also available | Monthly, but pricing is higher if you commit month-by-month (listed prices reflect annual commitment) | Yes 100 responses | Implementation support, survey design, and analysis, live chat, email, knowledge base, blogs, ebooks, reports, webinars | 4.7 stars (24 reviews) |
Qualaroo is one of the best NPS® tools for measuring customer satisfaction (CSAT) and gaining insights to reduce customer churn by deploying surveys through web browsers, links, emails, in-app, and more channels.
It allows users to deploy NPS® surveys as a part of their voice of customer research to determine the overall brand perception, customer satisfaction, and the impact of marketing strategies.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
Plans start at $80 per month (billed annually) | No information | Not available | Chat, email, & phone support Knowledge base | 4.4 out of 5 (41 reviews) |
SatisMeter is a simplistic, dedicated NPS® software, focused solely on the Net Promoter Score®. It helps you understand what your customers are seeking in real-time and thus implement changes in an educated way, without confusion. This easy-to-use software lets you customize the appearance and wording of your NPS® survey, target given segments of customers, and automate sending.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
$49/month for 300 responses/month $99/month for 1000 responses/month $299/month for 10,000 responses/month Enterprise plan also available | Monthly: Companies can make a monthly or annual commitment with no difference in pricing. Pricing for all plans is based on responses received. | Yes, collect up to 100 responses for free | Live chat, help center/knowledge base | 4.9 stars (21 reviews) |
Typeform is one of those customer feedback tools that users would love to engage with instead of ignoring it. Typeform encourages you to create conversational surveys and make them visually appealing to help you radiate a sense of your brand.
Typeform offers many features, such as a live preview mode, in-depth analytics, and insightful insights that will help you maximize the effectiveness of your NPS® surveys and make better decisions.
Check out this alternative to Typeform.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
100 responses @ 25 USD/monthly 1000 responses @50 USD/monthly 10,000 responses @83USD/ monthly | No information | Not available | Chat support Help center Community center | 4.5 stars (611 reviews) |
GetFeedback is a customer experience solution that is purpose-built for integration with Salesforce (other integrations are also available). This software offers several CX tools, including NPS® surveys and a wide variety of resources. It provides in-built templates to speed up the setting up of mobile-friendly, responsive NPS® Surveys, which you can white-label and customize to add more questions.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
Available on request | No information | Available for 14 days | Email support | 4.5 stars (317 reviews) |
InMoment is one of the top-rated NPS® survey tools, with various features. It enables you to conduct customizable NPS®, CSAT, and CES surveys with real-time score updates on different channels. It also observes customer experience throughout the journey so you can follow trends and take important actions to prevent churn. In addition, it lets you track and analyze the customer sentiments shared in reviews and on social media.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
Available on request | Not listed on their website | 30-day CoreCX trial, which then reverts to a lifetime free plan (1 brand or product and unlimited responses from up to 10,000 users). | Live chat, phone, email, help center, ebooks, webinars | 4.6 stars (175 reviews) |
Delighted lets you run NPS®, CSAT, and CES surveys effectively and distribute these surveys via email, web, SMS, and a link and setup are easy. In addition, Delighted also supports multiple integrations with applications such as Salesforce and HubSpot.
Delighted’s program concentrates on the free-response follow-up to the NPS® question, allowing customers to give insights into why they gave a specific NPS® score in their own words. Using Delighted, you’ll get instant, clear feedback on what you’re doing well and what you should improve.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
$224/month for 10,000 surveys/5 campaigns $499/month for 20,000 surveys/7 campaigns | Pricing reflects the monthly fee breakdown – but is billed yearly. | Free plan covers up to 1,000 surveys responses per month/1 channel/1 “project.” They also offer a free 7-day trial for Premium plans. | Live chat, contact form, help center/knowledge base | 4.85 stars (61 reviews) |
SurveySparrpw is a popular online feedback and one of the best Net Promoter Score® tools, which allows people to turn their feedback into actionable decisions and drive growth. It has tons of features and an easy-to-use interface to help you get started with it easily.
SurveySparrow features a lot of collaborative and configurable attributes that make it an ideal survey solution for a lot of different occasions. It even comes packed with a range of security features to aid data security.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
$0/month for 100 surveys/1 campaign $99+/month for 1,000 surveys/3 campaigns $299+/month for 10,000 surveys/7 campaigns Enterprise plan also available | Monthly, but pricing is higher if you commit month-by-month (listed prices reflect annual commitment) | Free plan allows 100 survey responses per month | Live chat, email, phone, knowledge base | 4.6 stars (265 reviews) |
AskNicely is a powerful CX platform that allows you to manage customer feedback automatically with the help of customizable NPS® surveys. You can also distribute them via SMS, your website, email, and more.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
Varies based on business, so there is no publicly available pricing | Unknown | No | Live chat, email, phone, help docs | 4.65 stars (773 reviews) |
Zonka Feedback is a great NPS® Survey tool that can create NPS® Surveys and send them to your customers through multiple channels to measure customer loyalty and satisfaction. It notifies you of detractors, collects actionable feedback, works on it, closes the feedback loop, and converts your detractors into promoters.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
$79/unlimited online responses surveys/4 device licenses $169/unlimited online responses surveys/10 device licenses $429/unlimited online responses surveys/30 device licenses | Monthly, but pricing is higher if you commit month-by-month (listed prices reflect annual commitment) save 15% with annual commitment plans. | Demo and free 15-day trial | Live chat, email, phone, help desk, knowledge base, webinars, live training | 4.8 stars (35 reviews) |
YesInsights NPS® software makes it easy to administer NPS® surveys and other personalized “one-question” surveys with a one-click installation. The platform focuses on website and mobile-optimized email surveys (administered right in the email), and lets you inject your branding and customize an open-ended, follow-up question.
It easily integrates with multiple email marketing services and supports Zapier to facilitate even more app connections. Simple data charts and real-time responses make it easy to monitor your score in real-time.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
$20/month for 1,000 surveys/5 campaigns $79/month for 5,000 surveys/10 campaigns $149/month for 25,000 surveys/unlimited campaigns Enterprise plan also available | Monthly: make a monthly or annual commitment with no difference in pricing. Pricing for all plans is based on responses received. | 7-day free trial for all plans | Live support, email, knowledge base | 4.9 stars (14 reviews) |
Hotjar features a visual dashboard that enables individual analysis of customer responses. The innovative Feedback Poll feature provides an easy process for creating NPS® surveys. Additionally, you can calculate the NPS® score automatically as soon as the target audience submits their responses.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
€31.00 (100 Daily sessions) €79.00 (500 Daily sessions) | No information | Available for 33 daily sessions | No information | 4.3 out of 5 |
Promoter.io features a high-quality end-to-end NPS® platform that will help you analyze your customers’ opinions and actions through powerful surveys. It enables users to examine their NPS® in real-time, divided by detractors, passives, and promoters. This dedicated NPS® software also allows you to segment your audience by specific demographics and provides insights based on the keywords used by each type of responder.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
$0/month for 250 surveys/unlimited users $100/month for 10,000 surveys/unlimited users $150/month for 50,000 surveys/unlimited users $225/month for 100,000 surveys/unlimited users | Monthly | A 14-day trial of “Grow” plan allows the sending of 250 surveys. | Live chat, help center, phone | 4.5 stars (43 reviews) |
Textline is a business texting service designed to allow customers to text customer service and support with their queries and your business to quickly mass-text customer surveys and relevant updates. So, it’s not a dedicated NPS® software, but NPS® is one of its features.
As Textline is SMS-centric, its NPS® surveys can only be sent via text. It forwards each response to customer support for quick action and allows you to “tag” significant and common responses to take action on to resolve recurring issues.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
(Only Standard and Pro plans include NPS® tools) Standard plan: $89.97+/month Pro plan: $249.95+/month | Monthly, but pricing is higher if you commit month-by-month (listed prices reflect annual commitment) | Monthly | Chat via text, email, help center | 4.4 stars (23 reviews) |
Survicate is a customer experience platform that provides NPS®, CSAT, CES, and 15 more question types. The platform also enables you to run through the web, email, links, chatbots, and mobile apps.
You can track and measure results at every touch point through multiple channels. Survicate also offers 19 native integrations, including Intercom, HubSpot, Slack, Google Sheets, and Google Analytics.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
$0/month for 25 surveys/unlimited campaigns $65/month for 250 surveys/unlimited campaigns $129/month for 1,000 surveys/unlimited campaigns $289/month for 5,000 surveys/unlimited campaigns | Monthly | The free plan allows 25 survey responses per month | Live chat support, email support, help center, onboarding, video calls, webinars | 4.5 stars (94 reviews) |
Delighted lets you run NPS® , CSAT, and CES surveys effectively and distribute these surveys via email, web, SMS, and a link and setup are easy. In addition, Delighted also supports multiple integrations with applications such as Salesforce and HubSpot.
Delighted’s program concentrates on the free-response follow-up to the NPS® question, allowing customers to give insights into why they gave a specific NPS® score in their own words. Using Delighted, you’ll get instant, clear feedback on what you’re doing well and what you should improve.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
$79/month for 10,000 surveys/3 campaigns $239/month for 10,000 surveys/10 campaigns $479/month for 20,000 surveys/20 campaigns Enterprise plan also available | Monthly, but pricing is higher if you commit month-by-month (listed prices reflect annual commitment) | Yes, 7-day free trial available | Email and phone support, help center, knowledge base | 4.95 stars (18 reviews) |
ProProfs Survey Maker comes with an inbuilt NPS® tool that helps you make smarter business decisions. It allows you to create NPS® surveys for your customers with the help of pre-existing templates or from scratch. You can set start and expiration dates and decide when the user will first see the NPS® survey. You can even set throttle dates for the respondents.
ProProfs survey maker can be integrated with most marketing tools, making it easy to share your surveys across large customer bases. The surveys can also be embedded on your website as a pop-up, sidebar, or on the page itself.
Pros:
Cons:
Pricing | Minimum Requirement | Free Trial | Customer service & support | Review score |
Regular survey plans start at $0.05/response (Premium plans offer NPS® at $0.10/response) Prices per response goes up for monthly. | Monthly, but pricing is higher if you commit month-by-month (listed prices reflect annual commitment) | Try out an NPS® template for free after you enter your email address – They offer a free plan for up to 10 responses. | Live chat, email, phone, help center | 4.65 stars (13 reviews) |
Now that you know what an NPS® survey is and its importance to your business, it’s time to choose the best method for measuring your own NPS® data.
You can use one of the NPS® survey tools we reviewed or decide to start measuring NPS® on your own. No matter what way works for your business, knowing your Net Promoter Score® is a surefire way to increase customer loyalty and help your business grow in the long run.
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