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Webinar
Wednesday, November 5 - 1pm ET
How iHeartMedia Turns Listener Voices into Radio Wins with Ascribe Coder
What can radio stations learn when they listen to their audience? Come learn how iHeartMedia analyzes open-ended listener feedback with Ascribe Coder to tap a rich source of insights that can transform programming and strengthen local radio station performance. Using Ascribe Coder, they can quickly analyze verbatim responses, uncover key themes and deliver meaningful insights to local teams. And, they are leveraging AI to deliver accurate results significantly faster.
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Webinar
Wednesday, November 5 - 1pm ET
How iHeartMedia Turns Listener Voices into Radio Wins with Ascribe Coder
What can radio stations learn when they listen to their audience? Come learn how iHeartMedia analyzes open-ended listener feedback with Ascribe Coder to tap a rich source of insights that can transform programming and strengthen local radio station performance. Using Ascribe Coder, they can quickly analyze verbatim responses, uncover key themes and deliver meaningful insights to local teams. And, they are leveraging AI to deliver accurate results significantly faster.
What can radio stations learn when they listen to their audience? Come learn how iHeartMedia analyzes open-ended listener feedback with Ascribe Coder to tap a rich source of insights that can transform programming and strengthen local radio station performance. Using Ascribe Coder, they can quickly analyze verbatim responses, uncover key themes and deliver meaningful insights to local teams. And, they are leveraging AI to deliver accurate results significantly faster.
Speakers
Antoine Manuel
Senior Account Manager, Voxco
Antoine Manuel is a seasoned Sales Account Manager at Ascribe with 20+ years of market research experience, including 15 years as a Project Manager and Coding Specialist at Market Facts/Synovate/Ipsos. What he enjoys most about his job is coding survey data and solving complex problems for clients. Antoine’s customer-centric approach, technical expertise, and commitment to service set him apart. He’s a devoted Christian, Husband, Father, and Grandfather. Based in Chicago, he’s also a Licensed Realtor and real estate investor.
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Stacy Shell
Senior Manager Analytics, iHeartMedia
Stacy Shell is a senior manager in station/music analytics at iHeartMedia, America’s leading audio company, reaching nine out of 10 Americans every month. Stacy has been with the company for five years and attended Purdue University. She specializes in analyzing listener survey responses to optimize station positioning, tracking music flow and ensuring the highest quality of station sound.
- Faster, smarter decision-making: Discover how iHeartMedia uses Coder to streamline their research workflow and support agile, insight-driven action.
- AI + human oversight = Better results: Learn how Ascribe Coder and AI Coder blend speed and scale with human oversight of experienced coders to extract meaningful themes from open-end data.
- Listener feedback fuels strategy: Learn how iHeartMedia analyzes open-end feedback to make smarter programming decisions, strengthen audience connection and drive business growth.
