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Al at Voxco
Empowering research with responsible Al innovation, human-centereddesign, and uncompromising data security
Human in the Loop
AI enhances human expertise, never replaces it. Every insight is guided by experienced researchers.
Philosophy of Abundance
AI creates new possibilities and opportunities, enabling deeper insights within existing budgets.
Our Al Philosophy
At Voxco, we believe AI can unlock abundance in research—helping researchers get better answers, faster without compromising rigor or people. In a world where the race for research relevance grows tighter each day, AI is our ally, not a replacement. When paired with skilled human oversight, it frees researchers from time-intensive tasks, accelerates complex analysis, and empowers them to ask sharper questions, refine strategies, and deliver recommendations that matter.
From testing new markets to exploring open-ended feedback or fine-tuning pricing strategies, AI helps you keep pace with change—and get ahead of it. We build AI tools guided by transparency, ethical governance, and researcher validation, so that AI supports decisions while researchers steer them. Because at Voxco, technology should never just keep up—it should help you answer anything™.
Al for Abundance in Research
The tools we build, in combination with expert human direction, enable research teams to learn so much more within the same budgets, unlocking deeper insights, faster, and more affordably. Here's how AI transforms the research landscape:
Project and Team Management Tools
AI enables researchers to test more markets and compare positioning scenarios, condensing tasks from weeks to minutes.
Massive Knowledge Processing
AI augments analysis of open-ended responses, matching insights from seasoned analysts while dramatically increasing scale.
Human-Supervised Excellence
Trained researchers supervise AI tools to eliminate bias and ensure context, aligning with ESOMAR Framework guidelines.
10x Efficiency Gains
Researchers reclaim time for strategic interpretation while AI handles repetitive tasks, achieving 10x faster workflows.
Real-World Transformation
Leading companies report 90% reduction in manual tasks, with independent research showing 20–30% efficiency gains.
End-to-End Integration
Ascribe integration creates unified workflows where surveys, coding, and insights generate comprehensive value across languages and scale.
How Our Clients Use Al to Deliver More
From 90% faster open-end analysis to democratizing qualitative research, Voxco's Al integration helps clients deliver deeper insights, serve more markets, and respond to opportunities with the agility modern research demands.
90% Faster Analyis
Deeper Insights
Greater Reach
At Voxco, we believe that AI amplifies human expertise—helping researchers serve clients faster, unlock deeper insights, and extend the impact of their work. When thoughtfully applied, AI enables teams to streamline processes, elevate analysis, and respond with greater agility to client needs.
Faster, Scalable Open-End Analysis
With Voxco's integration of Ascribe, clients can now analyze open-end feedback at scale, across languages, and with significantly reduced turnaround times. In one example, a firm that reached 97% manual coding completion in a week achieved 90% completion in just three days using Ascribe—transforming client timelines and satisfaction.
Designing Better Surveys with Confidence
As confidence in scalable open-end coding grows, researchers are rethinking survey design. They can now incorporate more open-ends to capture experience-driven insights, even in traditionally quantitative environments.
Read the Emicity Case Study →
Scaling Qualitative Insights
AI-powered tools like Ascribe allow teams to uncover rich qualitative insights from large datasets without relying solely on resource-heavy interviews or focus groups. This shift enables research at a depth previously out of reach for many teams, bringing high-value feedback into projects that may not have had the time or budget to pursue it.
Read the Screen Engine Case Study →
How We Use Al Safely and Responsibly
Built on industry-lea ding platforms with enterprise security, our Al integration follows three core principles: complete transparency about Al use, industry-leading data protection, and absolute customer control over their information.
Transparency
Security
Control
At Voxco, we believe that artificial intelligence can bring real value to our customers—by making our services faster, smarter, and more efficient. At the same time, we know that trust is essential. When you work with us, you trust us with your data, and we take that responsibility very seriously.
Which AI Platforms We Use
To power our AI-driven solutions, we rely on two industry-leading platforms:
- A secure, enterprise-grade cloud service built on Microsoft’s trusted infrastructure.
- A state-of-the-art AI model available through Amazon Web Services, designed for safety and reliability.
Both platforms are operated by world-class providers who meet rigorous standards for security, privacy, and compliance.
How Your Data Is Handled
When we use AI to assist with tasks such as analyzing text, generating summaries, or improving workflows, we ensure:
- Your data is never used to train AI models. Neither Azure OpenAI nor Anthropic Claude use customer data for model training.
- Your data stays secure. All interactions happen within encrypted and enterprise-grade environments.
- Your data remains private. We only process information needed for specific tasks, and we do not share it with third parties.
Our Commitment to You
Every AI integration at Voxco is guided by three principles: Transparency (you should always know how and why AI is being used), Security (your data is always protected with industry-leading safeguards), and Control (your information belongs to you).
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Learn more about our security practices and technical capabilities
