About Stratégir

Stratégir is a trusted name in market research, known for its work across consumer packaged goods, services, and luxury brands. Based in Bordeaux, France, the company delivers shopper and consumer insights in over 30 countries through offices in Lyon, Mannheim, London, Madrid, Hong Kong, Shanghai, and New York.

Stratégir partners with clients on brand evolution as well as the development of concepts, packaging, and final products. It was among the first organizations to develop virtual 3D shopping environments using mobile eye tracking and life-sized shelves to realistically test products and packaging. These methods provide respondents with a highly immersive virtual shopping experience and enable precise data collection.

The organization continually enhances its survey technology and conducts research face-to-face, by phone, and—most recently—via online auto-complete surveys.

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The Challenge

In 2011, the Stratégir team was using CAPI and CATI software, which had stability and security problems. The data gathered through each platform was stored in separate databases, considerably complicating their data analysis process.

To add to their problems, the dated software could no longer keep up with market evolution or where Stratégir’s virtual technology was headed. The team set out to find a new technology partner for survey software.

They required a solution that could complement their increasingly complex virtual technology and would have to be flexible and powerful enough to accommodate their modern data collection methods.

• Some respondents needed to be recruited on the street (respondent qualification), often in areas without internet collection.
• Some qualified candidates were later interviewed in a recreated shopping environment. An interviewer would use a hand-held device to record their purchase habits, preferences, and feedback.
• Other qualified respondents were given products to take home and called daily or weekly to gather product usage and satisfaction data.
• Each individual respondent’s data would need to be gathered into a central database that compiled cases from every possible point of contact (on the street, in a controlled product-testing environment, over the phone). The data would then be analyzed as quickly as possible to report insights back to their clients.

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The Solution

A thorough evaluation of the Voxco software platform finally put their search for a solution to rest. Stratégir concluded that Voxco Multi-Mode could achieve their current data collection methods. Most importantly, it would keep up with the constant technological evolution of its own 3D simulation software.

Voxco Multi-Mode effectively offers many advantages over its competitors:

• Data centralization: Multi-Mode uses one core database that connects data gathered face-to-face with data from telephone or online surveys. This allows for easy roll-outs of massive multi-platform data collection campaigns (e.g., Future phone interviews can be scheduled on the street by in-person interviewers)
• Simplicity of implementation: the intuitive Voxco software adapts easily to the complex requirements of Stratégir.
• Powerful questionnaire management: the flexible scripting functionality allows the simple integration of some very complex studies in a short amount of time. Modifications can be made to questionnaires at any time that are immediately pushed live.
• Multi-device interviewer capability: Face-to-face interviewers could use PCs, tablets, or smartphones to conduct interviews, even offline. Regardless of the device, the questionnaire and the backend logic were identical.

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The Result

Since partnering with Voxco, Stratégir has expanded its data collection methods to self-completion surveys via respondents’ mobile and web devices, and Voxco is keeping pace with Voxco Online. Voxco Multi-Mode allows for not only significantly enhanced productivity and efficiency in Stratégir’s existing data collection process but also a real opportunity to reach more respondents for more clients using their cutting-edge 3D product-testing technology.

Their Director of Operations considers Voxco an integral partner and a “growth enabler” for the organization. As Stratégir plans to evolve its own technology constantly, it rests comfortably knowing that its survey software partner will be keeping pace.

“Voxco Multi-Mode has allowed us to synchronize our different data collection methods perfectly. Whether we’re recruiting on the street, testing products in a controlled virtual environment, or getting feedback over the phone, Voxco has made it easier to plan future projects. All thanks to the software’s ability to adapt and evolve alongside our own technology.”

Luc Milbergue

Founder and President, Stratégir

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With Voxco’s flexible and multi-channel insights platform, Stratégir continues to scale its research capabilities while delivering innovative, immersive experiences for its clients.Want to see how Voxco can support your research goals? Book a demo to see the platform in action.