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About BIP Recherche
BIP Recherche is a leading Canadian research firm specializing in public opinion, customer experience, and market insights. With deep roots in sectors like transit, finance, and consumer goods, BIP is known for combining rigorous research methodologies with a strong client focus. Their team brings decades of experience to every project, helping organizations make smarter, evidence-based decisions.
The Challenge: Scaling Research Speed Without Sacrificing Quality
For years, BIP Recherche had been exploring ways to make open-end coding more efficient without compromising the quality and nuance their clients relied on. They tested major survey and AI platforms, built internal tools, and even experimented with emerging technologies like ChatGPT. But nothing delivered the balance they needed — faster workflows that still allowed human coders to guide and refine the insights.
At the same time, pressure was building. Project timelines were tightening. Clients were demanding faster turnaround without lowering their expectations for depth and accuracy. Internally, BIP’s leadership knew that staying competitive meant finding a smarter way to work — not by replacing their skilled coding team, but by empowering them with better tools.
Still, every attempt to introduce change was met with resistance. Coders were skeptical that any AI tool could match human judgment. Technical teams worried about the risks of incomplete or inaccurate automation. And leadership faced a tough question: how do you drive innovation without losing the expertise that made the company successful in the first place?
The Solution: Finding the Right Balance Between AI and Coders
When Ascribe became part of Voxco’s offering, Patrick Courtemanche, VP of Operations at BIP Recherche, saw an opportunity. Having been a Voxco client for almost 20 years, he was among the first to sign up for the demo showcasing Ascribe’s AI-driven text analysis capabilities.
The timing was right. BIP had been thinking about how to leverage AI to gain efficiencies in some way—but nothing met their standards. Ascribe’s AI Coder solution however, offered something different: a way to leverage AI-powered automation with human expertise, not replace it.
Patrick leaned on his technical team to champion the solution internally. Together, they put AI Coder to the test—conducting a field trial that compared traditional manual coding to coding assisted by Ascribe.
Results: A 54% Reduction in Coding Time Delivers Results Faster to Clients with AI Coder
The field test spoke for itself. In a project that would have traditionally required 65 hours of intensive coding effort—and close to 85 hours in total—BIP’s team completed the work in just over 30 hours using Ascribe Coder. A 54% reduction in coding hours wasn’t just a technical achievement; it was a turning point in how the team saw an opportunity for growth.
"At first, our coders didn’t think anything could match the quality of their work. But once we talked about how staying competitive is key to keeping projects and jobs, they were open to learning more. That opened the door to some really good conversations."
Vice-president of operations, BIP Recherche
By pairing the right people with the right technology, BIP was able to:
- Deliver faster results to clients without lowering standards
- Win over internal skepticism with real performance improvements
- Strengthen their competitive edge in a market where project timelines keep shrinking
- Empower their coders to adapt, not be replaced, ensuring expertise stayed at the heart of every project
The result isn’t just faster coding— it’s a team that’s more open, adaptable, and ready to take on what’s next.
Conclusion
BIP Recherche didn’t just find a faster way to code—they built a stronger foundation for the future. By embracing the right technology and educating their team, they proved that innovation doesn’t have to mean compromise. With Ascribe by Voxco, BIP now delivers insights faster, providing a competitive edge to their clients and themselves.
