Discuss and Voxco Announce Strategic Combination, Uniting Leaders in Qualitative and Quantitative Research to Shape the Future of Human Understanding
The merger brings together Discuss’ AI-powered qualitative expertise, Voxco’s quantitative rigor, and Ascribe’s analytics to lay the foundation for a unified, next-generation research system.
SEATTLE, WA – November 13, 2025 – Discuss, the leading AI-powered market insights platform, and Voxco, a global leader in quantitative research, today announced their merger to form a unified organization dedicated to shaping the future of human understanding. Supported by growth investment firm Terminus Capital Partners, the combined company brings together qualitative depth, quantitative scale, and AI innovation across 200+ employees in 16 countries, serving 900 customers worldwide.
The combined company will operate under the Discuss brand, chosen to reflect a shared commitment to genuine human understanding and dialogue in research. The name represents what both teams value most: empathy, connection, and conversation at the heart of every decision.
Under the new structure, Daniel Graff-Radford, former Voxco CEO, will serve as CEO of Discuss. Simon Glass, former Discuss CEO, will serve as an advisor to the business.
A New Chapter for Research
“Researchers have been forced to choose between legacy giants that move like glaciers and new AI point solutions that have yet to scale at the enterprise level globally,” said Daniel Graff-Radford, CEO of Discuss. “We’re ending the trade-off. Discuss has an extraordinary ability to turn curiosity into clarity. Seeing that capability up close made me certain this was the right foundation to pair with Voxco for what comes next.”
“It’s rare to find such perfect harmony between companies as we see with Discuss, Voxco, and Ascribe,” said Alex Western, Managing Partner at Terminus Capital Partners. “Together, they form the foundation of a new era for researchers—where the qualitative depth of human understanding meets the quantitative power of data, all amplified by AI. This combination unites qualitative depth, quantitative rigor, and production-grade AI in one environment to create the new standard for trusted answers in the decade ahead.
“We set out to prove that technology could deepen human understanding, not replace it,” added Simon Glass, Advisor to Discuss. “I’m grateful to our Discuss team, customers, and partners for believing in the power of human connection. Now, together with Voxco, that conviction becomes the foundation for an entirely new kind of company that protects the human context, delivers speed where it helps, and gives leaders a single source of truth they can stand behind.”
The Vision: Toward a Connected System for Modern Research
While Discuss and Voxco will continue to operate as distinct platforms in the near term, their combined capabilities mark the beginning of a shared vision—one that connects human-led conversation, quantitative measurement, and AI-driven analysis into a continuous flow of understanding.
That vision reflects the accelerating demand for tools that help researchers move seamlessly from exploration to validation, from data to meaning, all without losing the empathy and rigor that define great insight work.
The Foundation of Trust and Scale
- AI that performs, not promises: Discuss’ production-grade AI has analyzed tens of millions of pages of human conversation, representing one of the most proven AI applications in market research.
- A global reach with quant precision: Voxco powers quantitative research for over 900 organizations, including leading agencies, governments, and global brands.
- Intelligence that connects: Ascribe’s analytics bring structure to more than 6 billion open-ended responses, turning unstructured feedback into actionable understanding.
- Trusted by industry leaders: Mastercard, Danone, Dexcom, Nestlé, Kantar, and GfK/Nielsen are among the global organizations that rely on Discuss and Voxco technologies.
- A global research network: Used by 75% of the world’s top 50 market research firms and operating in more than 100 markets worldwide.
About Discuss
At Discuss, we exist to shatter assumptions and bring human connection back to the heart of every decision. Our all-in-one market insights platform, complete with advanced AI Agents and human-led options, enables organizations to collect, analyze, and share in-depth feedback from audiences worldwide. Trusted by leading Insights, Marketing, Product, CX, and UX professionals—including 3M, Suntory Global Spirits, Mastercard, HelloFresh, Reckitt, The Standard, Mondelez, and Escalent—Discuss helps teams make faster, smarter decisions without losing the human touch.
Learn more at www.discuss.io.
About Voxco
Voxco enables organizations to answer anything. Its powerful survey platform, paired with Ascribe’s AI-powered text analytics and exceptional support, helps teams uncover better insights, faster. That’s why 75% of the top 50 market research firms and global brands in 40+ countries trust Voxco to deliver decision-grade data and clarity at scale.
Learn more at voxco.com
About Terminus Capital Partners
Terminus Capital Partners (TCP) invests in B2B SaaS businesses and executes buy-and-build strategies to create durable category leadership, focusing on operational excellence, product modernization, and long-term value creation.
Learn more at terminuscp.com
Advisors
Global investment bank Canaccord Genuity acted as exclusive financial advisor to Discuss.
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