Data Security in Market Research: Risks, Regulations & Rewards

The global average cost of a data breach in 2024 reached $4.88 million—a 10% rise from the previous year and setting a new all-time high. (IBM)

Data privacy isn’t just an IT concern—it’s core to how research is conducted, trusted, and used. In this guide, we break down the specific risks researchers face when working with personal and sensitive data, and what’s needed to meet today’s security expectations.

You’ll find:

• Why market research environments are especially exposed to security threats
• What features actually matter when evaluating a secure research platform
• How breaches disrupt studies, damage trust, and carry long-term consequences
• Where Voxco fits in—and how we help research teams stay compliant and protected

Whether you’re handling PII, health data, or regulated survey projects, this guide offers clear, practical insight to strengthen your data security posture.