Conducting research in the healthcare space is key for a variety of reasons; from driving insights for service improvements, patient engagement, or outreach automation.
Patients and healthcare providers may not necessarily always agree on what the best approach is, so it’s crucial that researchers work to bridge that gap whenever possible.
Surveys are a great tool to help garner key insights that may not necessarily come up in organic patient/provider conversations. Another added benefit is that surveys can be completely or partially private – patients may shy away from providing sensitive information in a more casual setting.
Healthcare researchers must also consider that these patient populations can be difficult to reach at times. This may especially be the case for elderly populations that are not necessarily technologically savvy – so survey strategies need to be adjusted accordingly.
For this piece, we at Voxco wanted to cover some interesting use cases we’ve seen for our survey software in the healthcare industry.
Regardless of your healthcare organization’s goals, working with a flexible yet powerful survey software is absolutely necessary to ensure quality of work, productive interviewers, and meaningful research.
Above, we touched on only a few of the many possible uses for survey software within the health industry. Due to the flexibility of our platform, the possibilities are virtually limitless. Using CATI, CAPI, CAWI, or a combination of the solutions enables organizations to reach respondents no matter where they are.