Ratio Data : Definition, Examples, Survey Questions & more Try a free Voxco Online sample survey! Unlock your Sample Survey ...
Essayez gratuitement l’enquête de démonstration
PARTAGEZ L'ARTICLE SUR
A focus group includes a limited group of participants that are carefully selected for contributing to open discussions needed for research. The hosting company chooses participants that help them study the larger population size they’re intending to target.
This involves taking a look at the latest products, new feature updates, or other enhancements for generalizing the reactions of the entire population. The focus group research involves a moderator for ensuring legitimate results and minimizing bias in the open discussions.
The name “Focus Group” was given by marketing & psychological expert Ernest Dichter in 1991. It involved meetings conducted with a small group of participants with an aim of discussion.
See Voxco in action
To create a focus group for market research, here are the steps that you need to follow:
Participants: A foundational step in creating a focus group is the selection process of participants. The criteria for participant selection need to be based on their knowledge related to the subject. In case you find it difficult to select members and need help with it, you can seek help from a research-based organization too!
Moderator: The moderator is responsible for conducting the focus group with full confidence and leading participants through the series of questions. A moderator needs to stay impartial throughout the focus group survey. Being a researcher, you have the authority to become a moderator, although you need to remain objective.
Apprenez à rencontrer les répondants là où ils se trouvent, pilotez la réalisation de l'enquête tout en offrant une expérience transparente, à chaque fois!
En savoir plus
Download the report to access Forrester's recommendations for selecting a VoC vendor