Post Event Survey Questions

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WHAT IS POST EVENT SURVEY?

Post-event surveys are one of the most accurate methods to assess the success of your event. Send out different questionnaires to our guests, sponsors, presenters, employees, and other stakeholders to gauge their reactions to our event. To generate our surveys, we may utilize platforms like SurveyMonkey, SurveySparrow, or Zoho Survey. Choose one that interfaces with our event management software so that we can store all of the data in one place.

It is just as crucial to commit to reflection and review after an event as it is to commit to planning. It enables us and our organization to learn from the event and make future decisions regarding upcoming events our group will hold. The planning team should meet soon after the event to discuss the event.

IMPORTANCE OF POST EVENT SURVEY QUESTIONS

Whether we hosted a webinar, virtual event, or conference, gathering feedback from participants and event stakeholders helps us plan (and better) next year’s event while also revealing valuable insights we wouldn’t have otherwise.

Although we may collect statistics without interviewing participants, such as the event’s ROI or sign-up rate, quantitative data is restricted and will not help us understand how to enhance future online events or why our event performed as it did.

Giving our participants a voice through post-event surveys will help us understand who came to our event and identify areas for improvement.

Post-event questionnaires assist us:

  • Build trust: by asking our audience for feedback, we show them that we care about their experience and that they can rely on us to offer more excellent events in the future.
  • Eliminate guesses: Get immediate feedback from event participants to avoid making educated guesses about why our online event was or was not a success.
  • Estimate event growth: NPS analysis (discussed further below) assists us in estimating how much our event will expand in the next few years.
  • Improve future events: We may use the guests’ insights and constructive input to improve future events.

Get started with Descriptive Research today. Request a free 15 min product consultation call.

TYPES OF POST EVENT SURVEY QUESTIONS

Following our event, we may ask two sorts of questions: open-ended and closed-ended inquiries.

Open-ended questions provide profound insight but are more difficult to quantify and analyze, whereas closed-ended questions provide less insight but are easier to analyze.

Useful post-event surveys, or surveys that provide us with actionable feedback, comprise a combination of open- and closed-ended questions, but the sorts of survey questions we ask ultimately rely on the input we need. As an example:

  • If we want intelligent responses, we should offer open-ended questions such as “what would you like to see better for the next event?”
  • If we want to know if our event fulfilled the expectations of the participants, we might ask a yes/no question like “did our event meet your expectations?”
  • If we want to know how satisfied participants are with our event, we may use a Likert scale to have them score it on a scale.
  • Use rating scale inquiries like “how likely are you to suggest this event?” to track prospective event growth.
  • If we wish to segment our audience, we may ask simple questions such as “what is your work title?”

Here are some examples of questions to ask after our event, based on our objectives and the sort of feedback we need:

  1. OPEN-ENDED POST EVENT SURVEY QUESTIONS

Open-ended questions are those that cannot be answered with a simple ‘yes’ or ‘no.’ They need thoughtful responses from your event participants, making them ideal for gathering rich, qualitative data.

Open-ended questions are useful for eliciting thorough responses, but they are more difficult to evaluate and need more time (and thinking) from participants than closed-ended questions.

Examples of post event survey questions:

  • What did you like the most about the event?
  • What would you like to see improved for the event next year?
  • What were your expectations before attending the event?
  • How would you describe the overall experience of the event?
  • What issues (if any) did you have enrolling for the event?
  • What issues (if any) did you have accessing the event?

WHY IS IT USEFUL?

  • Helps us understand what we did right 
  • Helps us understand what aspects of the event were less useful or engaging
  • Helps us understand we portrayed our event accurately through marketing and promotions
  • Helps us understand how attendees actually experienced the event versus how we thought they would experience it
  • Helps us understand what barriers may have prevented people from signing up for the event

 

2. CLOSE ENDED POST EVENT SURVEY QUESTIONS

Closed-ended inquiries are those that do not demand extensive responses. They frequently take the form of

  • ‘yes’ or ‘no’ queries, such as “did you like today’s event?”
  • Likert scale questions: “How satisfied were you after attending the event, on a scale of 1-5?”
  • Rating scale questions: “Rate our event on a scale of 1 to 10,” for example.
  • Nominal queries include, “Did you witness the event in person or view the replay?”

Closed-ended inquiries are simple to assess and evaluate since they contain a predefined set of options from which our receiver must pick.

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  • ‘YES’ OR ‘NO’ QUESTIONS

‘Yes’ or ‘no’ questions are simple to answer (there are only two possibilities!) and can assist us in segmenting responders for follow-up inquiries.

EXAMPLE OF POST EVENT ‘YES’ OR ‘NO’ QUESTIONS

  • Did the event meet your expectations?
  • Was the event easy to sign up for?
  • Was the event easy to access?
  • Would you like to attend another one of our events in the near future?
  • Would you recommend this event to your colleagues?

WHY IS IT USEFUL?

  • Helps us understand if we are over-promised or under-delivered
  • Helps us estimate future event growth
  • Lets us gauge event success and loyal attendees
  • If we had many people enroll but only few attended, this helps us understand that event was inaccessible
  • If sign-up is lower than expected, this makes us understand that it was difficult to sign up.
  • LIKERT SCALE QUESTIONS

The Likert scale is a 5- or 7-point scale used to assess a respondent’s level of agreement or the strength of their sentiments about a certain topic. When we want a more in-depth understanding of how participants feel following our event, we may use Likert scale questions.

Using Likert scale questions to learn about ease of use (for example, how accessible the event was or how simple it was to sign up) can help us calculate our Customer Effort Score (CES). CES assists us in understanding attendee satisfaction, which may provide insight into whether they will attend future events and whether they will suggest someone to our event.

EXAMPLE OF POST EVENT LIKERT SCALE QUESTIONS

  • How satisfied were you with the event? (1- very dissatisfied – 7- very satisfied)
  • How helpful was the event? (1 – not at all helpful– 5-very helpful)
  • How easy was the event to access? (1- very difficult – 5- very easy)

WHY IS IT USEFUL?

  • Asking attendees satisfaction questions will help us understand whether our event met expectations or not
  • If attendees says that the event was helpful that means they like the information presented, speakers or the overall setup
  • RATING SCALE QUESTIONS

Answers to rating scale questions are shown on a scale, often ranging from 1 to 10. To detect trends in our data, we can plot replies on graphs and charts.

Rating scale questions are useful for assessing various online events to see if they are improving over time.

EXAMPLES OF POST EVENT RATING SCALE QUESTIONS

  • How likely are you to recommend this event on a scale from 0 to 10?
  • Rate our event on a scale from 0 to 10
  • Was the event too short or too long?
  • Was the event well organized?

WHY IS IT USEFUL?

  • These questions will give us a Net Promoter Score (NPS) and helps us in future growth
  • Tells us whether our event was better or worse over time
  • Helps us determine the optimal duration
  • Helps us learn about additional support opportunities
  • NOMINAL QUESTIONS

Nominal questions, often known as multiple-choice questions, are helpful in categorizing our audience for future study.

For example, we may find that people who saw the event video were less satisfied with our event than those who attended in person. This data assists us in identifying particular areas that require attention.

Explore all the survey question types
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EXAMPLES OF POST EVENT NOMINAL QUESTIONS

  • Why did you sign up for this event?
  • Did you attend the live event or watched replay?
  • What is your job title?

WHY IS IT IMPORTANT?

  • Helps us understand what attendees want to gain or learn from our event
  • Tells us whether our live event was held at the optimal time
  • Helps us determine if our marketing efforts targeted the right people

WHAT IF THEY DON’T RESPOND?

Distributing the survey isn’t the difficult part; it’s getting them to reply that frequently stumps employees.

Try the following to elicit responses:

  • Send out the survey within 48 hours of the event.
  • Make certain that each survey is sent to the appropriate audience. We don’t want attendees answering survey questions intended for speakers and vice versa.
  • Keep the survey brief and relevant to the event (no unnecessary questions for data collection!).
  • Increase participation by offering an incentive, such as discounted tickets to the next event or a raffle entry.
  • Re-send the survey link to individuals who haven’t answered within a week, along with a personal request from a member of our staff or event committee.

Get started with Descriptive Research today. Request a free 15 min product consultation call.

WHAT TO DO WITH POST EVENT SURVEY DATA

After we’ve gathered all of our responses, it’s time to examine our survey data and utilize it to organize our next event.

Closed-ended questions are simple to evaluate and organize because the replies may be arranged in charts and graphs:

After we’ve organized and analyzed our survey data, we may use it to:

  • Schedule follow-up conversations to delve further into a given topic.
  • Contact unsatisfied event attendees to reestablish their confidence and learn more about what caused their discontent.
  • Obtain authorization from event participants to produce based on survey results.
  • Make any required edits for our next event.

Explore all the survey question types
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Take a guided tour of our platform with our on-demand survey demos. Explore our survey platform in short videos.

4. LIKERT SCALE QUESTIONS

The Likert scale is a 5- or 7-point scale used to assess a respondent’s level of agreement with a statement or the intensity of their reaction to something.

The scale grows symmetrically, with the median number (e.g., a ‘3’ on a 5-point scale) representing a point of neutrality, the lowest number (always a ‘1’) representing an extreme opinion, and the highest number (e.g., a ‘5’ on a 5-point scale) representing the opposing extreme position.

Likert-type question examples:

  • How strongly do you agree with the following statement: [company’s] payment method is easy and straightforward?

1 – Strongly disagree

2 – Somewhat disagree

3 – Neither agree nor disagree

4 – Somewhat agree

5 – Strongly agree

  • How satisfied were you with your customer service experience?

1 – Very dissatisfied

2 – Somewhat dissatisfied

3 – Slightly dissatisfied

4 – Neither satisfied nor dissatisfied

5 – Slightly satisfied

6 – Somewhat satisfied

7 – Very satisfied

When should we utilize Likert scale questions?

Because the responses are provided in a set sequence, Likert-type questions are also known as ordinal questions. Likert scale questions, like other multiple-choice questions, are useful when we already know what our clients are thinking. For example, if our open-ended questions reveal a complaint about a recent modification to your ordering procedure, we may utilize a Likert scale question to evaluate how the average user felt about the change.

5. RATING-SCALE QUESTIONS

Rating scale questions have responses that correspond to a number scale (such as rating customer support on a scale of 1-5, or likelihood to recommend a product from 0 to 10).

Rating questions include the following:

  • On a scale of 0 to 10, how likely are you to suggest us to a friend or colleague?
  • On a scale of 1 to 5, how would you rank our customer service?

When should we utilize rating questions?

A rating question is the way to go whenever we want to offer a numerical value to our survey and/or examine and compare patterns.

A common rating question is used to calculate Net Promoter Score® (NPS): the question asks consumers to assess their probability of suggesting items or services to their friends or colleagues, and the findings allow us to look at the results historically to see if we’re improving or worsening. Customer satisfaction surveys and product reviews (such as Amazon’s five-star product ratings) also employ rating questions.

6. ‘YES’ OR ‘NO’ QUESTIONS

These are easy questions that demand a simple ‘yes’ or ‘no’ response.

Yes/No questions include the following:

  • Was this article beneficial? (Yes/No)
  • Were you able to locate what you were searching for today? (Yes/No)

When should we use ‘yes’ or ‘no’ questions?

  • Using ‘yes’ and ‘no’ questions, we can easily categorize our replies. Assume we’re seeking to figure out what hurdles or objections are preventing individuals from trying our product. We may put a poll on our price page, ask folks if anything is holding them back, and then follow up with the part that said ‘NO’ by asking them to clarify.
  • These inquiries are also excellent for getting our foot in the door. When we ask a ‘yes’ or ‘no’ question, the response takes relatively little effort. When a person commits to answering the first question, they are more likely to answer the subsequent ones.

WORDINGS OF QUESTION

The words and phrases used in a question are crucial in conveying the meaning and aim of the question to the respondent and ensuring that all respondents read the question in the same manner. Even little language adjustments can have a significant impact on the responses individuals offer.

A large amount of study has been conducted to assess the impact of different ways of asking questions and how to minimize disparities in how respondents understand what is being asked. The challenges surrounding question phrasing are extensive and cannot be completely addressed in this small space, but here are a few key points to consider:

To begin, it is critical to ask clear and detailed questions that each respondent will be able to answer. If a question is open-ended, responders should be aware that they can react on their own terms and what sort of response they should offer (an issue or problem, a month, number of days, etc.). Closed-ended questions should allow for all acceptable replies (i.e., the list of alternatives should be exhaustive), and the response categories should not overlap (i.e., response options should be mutually exclusive).

It’s also a good idea to limit yourself to one question at a time. Questions that ask respondents to evaluate more than one concept (known as double-barreled questions) – such as “How much confidence do you have in President Obama to handle domestic and foreign policy?” – are difficult for respondents to answer and frequently result in difficult-to-interpret responses. It would be more effective in this case to ask two separate questions, one about domestic policy and one about foreign policy.

Get started with Descriptive Research today. Request a free 15 min product consultation call.

Hindol Basu 
GM, Voxco Intelligence

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