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In the realm of knowledge and progress, research is the indomitable force that drives the growth and development of society. From unlocking hidden challenges to improving societal needs, research guides you toward progress.
With the rapidly evolving needs, demands, and challenges, the research lays the foundation for understanding the world and informed decision-making. In this blog, we’ll delve into learning what is research.
It’s impact on our lives is far-research. From scientific breakthroughs to social sciences and market research, it fuels innovation, improves the quality of life, and drives economic growth.
Research is defined as a group of methods used to create new knowledge or use the existing knowledge in newer creative ways in order to generate state-of-art concepts and methods, as well as understand the existing theories in a new light.
Research is also defined as a method of carefully considering studies regarding a specific concern or problem with the help of scientific methods. Research refers to the systematic inquiry for describing, explaining, predicting, as well as controlling an observable phenomenon.
Research involves the use of both inductive as well as deductive methods.
Inductive research methods are used to analyze observable events. Deductive methods are used to verify the event that has been observed. Inductive research includes the use of qualitative research methods, whereas the deductive approach more commonly uses quantitative analysis.
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In our quest to understand what is research we also need to learn about its purpose. Research is conducted for three main reasons:
Research that aims to explore a number of questions is known as exploratory research. As the name suggests, researchers use exploratory approach to explore a group of questions.
Exploratory research does not provide a conclusion to the problem being studied. It is conducted to explore problem areas that have not been studied before. It lays down the foundation for future research. It is sort of a building structure for more exhaustive data collection and analysis for the future.
For instance, a dating app company recently added a new feature in their app. The product developers will want to understand how well the users will receive the new feature. If the feature they have added in their app does not exist in any other dating app, the research method will be exploratory research.
Descriptive research is data-driven and aims to expand the knowledge of current issues. Descriptive research focuses on describing the behavior of the respondents being studied. It requires only one variable under study.
Descriptive research focuses on describing the phenomenon, explaining it, as well as validating the findings of the study. It focuses on increasing knowledge of evolving issues through of data collection.
This research method describes the behavior of a sample population. You only need one variable to conduct the research. The primary purposes of descriptive studies are to describe, explain, and validate the findings.
Descriptive research is called an observational research method, as none of the variables in the study are influenced during the process of the research.
A company wants to develop and launch a new product in the market. Before the process begins, the company needs to understand how its target market will receive the new product.
The company can conduct descriptive research to observe customers’ behavior to the similar product of a competitor. The company can use observation to determine how its target market will react to the product.
Explanatory research design uses the ideas and thoughts of a researcher on one subject to be the guiding point for future studies, it is also used in exploring theories further. The research focuses on explaining the unexplored patterns of a phenomena and elaborate on the details pertaining to the research questions such as; what, why, and how.
When doctors want to understand why their patients are sick, the method they use is called Explanatory Research. The explanatory research will help the doctor determine whether the patient had some health history or unhealthy habits such as smoking, drinking, or others.
The explanatory research will help determine what happened to the patient.
The table below compares the three types of research:
Research is conducted through asking the correct questions and choosing accurate methods to investigate the issue at hand. After collecting data, which are generally the answers to the questions framed, one can analyze these observations in order to draw accurate conclusions.
When it comes to conducting research on customers or on the market, thorough questions tend to yield better analysis. These thorough research questions help in gathering insights on the brand perception and the product under study.
They help in collecting thorough data with the use of surveys and questionnaires. One can then analyse the data to make appropriate decisions about their brand, for example, marketing strategies for the product.
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To learn about what is research, you can start with its classification. Another way to classify research methods is as Qualitative and Quantitative. Both of these have their own distinctive properties and different methods of collecting data.
Qualitative research can be defined as a method used for market research that aims at obtaining data through open-ended questions and conversations with the intended consumers.
This method aims at establishing not only “what” people think but “how” did they come to that opinion as well as “why” they think so. The various ways of collecting data for qualitative methods include:
Say a psychologist wants to understand how social media bullying impacts self-perception. The psychologist can investigate the social media content on popular platforms to find out what language is used and how people respond. The method used to investigate is qualitative research.
Quantitative research is the process of collecting as well as analyzing numerical data. It helps find patterns, averages, predictions, as well as cause-effect relationships between the variables under study. It is also used to generalize the results of a particular study to the population in consideration.
Quantitative research is widely used in science, both natural and social sciences. Quantitative research provides actionable insights which are essential for the growth of the company. The data collection methods under Quantitative research are:
Good research usually ensures minimum levels of bias in the data collection method to improve both the internal and the external validity of the research.
When you are conducting research, it is important to ensure that your data is:
A principal wants to investigate how your school students feel about the yearly field trip. She distributes surveys with rating scales to the entire student body to understand their willingness about the field trip.
In this case, using a rating scale makes it an example.
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In this blog, to understand what is research, we have learned that it is a systematic and iterative process that propels us to expand our knowledge and unlock the unknown and known alike.
From formulating questions to analyzing data and drawing meaningful conclusions, research helps you broaden your understanding and revolutionize the world around us.
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