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How does a researcher decide
The process of deciding how to systematically design research and conduct it is called Research Methodology. To conduct a market or social research, you have to plan out every step from which questions to ask to what analysis method to use, to ensure that you gather valid and reliable results from the research.
In this article, we have explained how you can design your own research methodology. Dive in to read more.
A research methodology is an outline of how a given piece of research is carried out. It defines the techniques or procedures that are used to identify and analyse information regarding a specific research topic. The research methodology, therefore, has to do with how a researcher designs their study in a way that allows them to obtain valid and reliable results and meet their research objectives.
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Research papers, dissertations, thesis, academic journal articles, or any other piece of formal research will contain a section (or chapter) on research methodology. This section stipulates the methodological choices made and also substantiates why these choices were made. This section is therefore used by researchers to justify why the methods they employed are best suited to achieve the research objective and arrive at valid and reliable results. This section also allows readers to evaluate the reliability and validity of a study based on the relevance and effectiveness of the procedures employed.
There are three key types of research methodologies:
Now that you have an understanding of what a research methodology is, let’s go over how one can write a research methodology using four constructive steps:
Research methodology is a large topic and designing a research method properly can be challenging. However, the key tip to take away from this article is that when designing a research method you should focus on clearly defining the aims and objectives of the research.
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A research methodology refers to the different procedures, techniques, and processes employed to carry out research on a specific topic.
There are three main types of research methodologies; quantitative, qualitative, and mixed methodologies.
The qualitative methodology is leveraged in research that involves the collection and analysis of words and textual data. It is generally used in research studies that are trying to break down perceptions, abstract concepts, body language, opinions, and even visual data.
The quantitative methodology is leveraged in research that relies on the measurement and testing of numerical data. It is generally used in studies where the research objectives are confirmatory in nature.
The mixed-methods methodology is used in research when both quantitative and qualitative methods of research are required to effectively answer a research question and meet the research aims and objectives. The integration of both these methods facilitates a more complete and synergistic utilization of data than when these methods are used separately.
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