Ultimate Guide to Demographic Segmentation

Age

Age plays a crucial role in demographic segmentation as the choices and needs of customers keep changing with time. Due to this, a specific age group may find something appealing whereas the other age group may not. The age segmentation can be performed on the basis of either generations or lifecycle stages. While the generation stages can be categorized as baby boomers, generation X, millennials, and generation Z, the lifecycle stages conclude age groups as babies, teenagers, as well as adults. 

Gender

Another important variable in demographic segmentation is gender. As individuals with different genders have different choices, it’s important to know the gender you’re trying to target. Once you identify the gender of your respondents, you can accordingly create a marketing strategy that appeals to them. 

Income

The level of income is also considered to be a crucial demographic variable. As the customer choices are largely dependent upon the pricing of a product or service, their income plays an important role in the purchase decision. While respondents with higher income are likely to purchase highly-priced products, individuals with lesser income will prefer cheap products.  

Education 

Considering the education level of your customers plays a pivotal role in defining the marketing strategy for your products. For instance, based on how educated your target market is, you can determine the right channel for reaching out to your audience and sending your message. Also, the education level of customers helps to decide the complexity of your products. 

Ethnicity 

Ethnicity is a key factor behind the preferences and choices of your target market. By knowing the religious and ethnic sentiments of your customers, you can draft better marketing campaigns for promoting your products and services.