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Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Transform your insight generation process
Use our in-depth online survey guide to create an actionable feedback collection survey process.
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Survey research is the most common and widely used tool for quantitative market research. Surveys are used to gather insightful data from the target audience for our market research or consumer research.
A formal list of questionnaires is prepared & deployed to the respondents for them to share their feedback/opinions. Researchers use a non-disguised approach so that the participants of the survey know exactly what they are answering. Â
When administered correctly, surveys provide meaningful insights in the form of quantitative or qualitative data. This data is then analyzed by organizations to make accurate decisions.Â
The types of surveys can be classified on the basis of frequency of their administration or the way in which they are deployed. In this article, we will explain various surveys used by researchers.Â
The types of surveys can be classified into different ways depending on the frequency of administration or the deployment method. There are still other ways of classifying surveys, such as random sample surveys and self-selected kinds of studies.
Online surveys include a set of structured questions that respondents complete through the internet. This is generally done by filling a form. Online survey tools are becoming increasingly popular because it is an apt way to reach out to the participants, it is less time consuming and is also cost effective as compared to traditional paper-and-pencil surveys. The data collected can also be stored in the database and be used for later evaluations by experts.
Sometimes to increase the response rates on surveys, businesses offer incentives to respondents for participating in online surveys. These incentives include gift cards, discount coupons, free airline miles, etc. Research studies that include rewards for participants are a win-win situation for both parties involved as companies get valuable data for their market research, while respondents also stand a chance to receive a reward for their time.
This survey uses traditional paper and pencil methods to collect data. Many researchers believe paper surveys to be outdated methods of conducting surveys. however, they come in handy when used for field research. These surveys can be conducted in areas where computers, laptops and smartphones aren’t available.Â
However, these surveys are expensive and time consuming. They also use up human resources and can be exhausting to conduct.
As the name suggests, telephonic surveys such as Voxco’s CATI survey software are conducted over the telephone. Respondents are asked to answer questions that are relevant to the research topic. The questions are asked by the researcher. These surveys are also time consuming and can sometimes cause confusion. A lot of the success of these surveys depends on the number of people answering the phone and investing the time answering each and every question.
One-to-one interview method includes the researcher gathering information directly from the respondent. This is a qualitative research method. The questions framed and asked by the researcher depend upon their knowledge and experience. Relevant questions lead to deeper insights from the interview. Interviews last anywhere around 30 minutes to a few hours.
Retrospective surveys ask respondents to answer questions on events from the past. By using this type of survey, researchers can collect data on past events as well as beliefs of the respondents. This is both cost-effective and not as time consuming as longitudinal surveys and is a useful market research tool.
When agencies need reliable and projectable data regarding the attitudes and opinions of the population or at least a portion of it, it is recommended to conduct valid surveys that are randomly sampled. One advantage of telephonic surveys over in-person interviews are recommended that they are less costly and easier to conduct. They also act as a relevant tool for collecting information.
Your sample size decides a margin of error, usually set at a certain confidence interval. Telephone surveys with a randomized sample should provide inferences and information about the population. Despite having a statistical margin of error, random sample surveys provide the most democratic process of research that exists. This method is the most reliable way to learn the opinions of the entire community.
Random sample surveys are not recommended to be used for the purpose of educating customers or people about certain issues. It is also not appropriate to use when it aims to ask what people will do at a future point, e.g. voting behaviors. However, these surveys provide an accurate image of the person’s beliefs, attitudes, and behaviors at the present moment.
A self-selected process of survey studies is recommended when agencies want to assess political opinions. A written survey can be designed and distributed to different places, emailed directly to people, or published in newspapers or local newsletters.
There must be caution in reporting self-selected surveys as it only consists of people who chose to respond. Generally, only people who have strong political opinions choose to participate in political studies. Apart from this, self-selected surveys can be an effective tool to collect data from the public.Â
Researchers need to use the right questions as well as the right medium to administer their online surveys when they are conducting survey research. Voxco helps researchers to create and administer different kinds of questionnaires, polls, and even quizzes. Some of these survey templates include:
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